ANA LIGAYA T. ESTRADA

**** ****** ****. ***. ****

Jacksonville, FL 32224

904-***-****

acp095@r.postjobfree.com

PERSONAL STATEMENT

Experienced in office management: responsible for planning, organizing and

controlling the clerical aspect of the company. Experienced in advertising, sales and

marketing; budget, forecasts and implementation. Data entry and generate reports;

basic accounting and bookkeeping. Computer skills. Excellent customer service.

Multi-tasker. With conflict resolutions skill. Teamplayer.

KEY SKILLS

*Commercial awareness

*Strong verbal and personal communication skills. Proficient in written English

language. Bi-lingual: Filipino and English

*A Teamplayer. Ability to manage and delegate to others as well as take on

responsibility

*Dynamic. Ability to solve problems and resolve issues

*Self-motivated, pro-active, can work independently under pressure and meet

deadlines

*Data entry. Sorting, Filing and storing of files.

*Proficient in verbal and written english.

*Basic computer knowledge: MicrosoftWord, Excel, Powerpoint and Outlook.

*Memo, business correspondence composition and emails. Internet based researches.

EDUCATION

Bachelor of Science in Commerce March 1984

Major in HOTEL AND RESTAURANT MANAGEMENT

St. Scholastica's College Manila, Philippines

WORK EXPERIENCE

THE SPA at PONTE VEDRA INN and CLUB

Hostess / Front Desk 20 April 2012 - Present

*Check-in guests. Give familiarization tours to first time guests.

*Welcome guests and answer any questions: dining and cabana menus; guest

activities and service providers; booking schedule and services and assist

guests inside the locker room.

*Prepare and service the Couples' Suites, attending to any needs.

*Assist with cleanliness and organization of all spa spaces, including locker

rooms and pool areas, when required.

*Provide a 5-Diamond customer service.

5-SPICE ASIAN STREET MARKET

Marketing and Catering Specialist August 2010 - July 2011

*Successfully acquire new catering clients and make sure of a continued

repeat business by providing exceptional guest service. Maintains regular

clients and conducts regular personal goodwill calls or via emails and

telephone calls.

*Prepares everything and ensures that client presentation will be smooth and

comprehensive; constantly updates and ensures the accuracy of menu items,

pricing, quantities, yields, specifications and descriptions.

*Oversees the successful completion of catering events; effectively resolve

client issues; meet deadlines in regards to event preparation.

*Planning event set-up; drivers; layouts and flows.

*Ensures that all equipment owned is well organized, cleaned, maintained,

properly stored and accounted for as it leaves and returns the restaurant.

*Following up with client on next business day of event with any feedback

YOUR EXPRESS SERVICES INTERNATIONAL d.b.a. YES EXPRESS

Sales and Marketing Officer January 2005 - July 2010

*Constantly conducts a SWOT analysis: Identifies marketing opportunities by

identifying consumer requirements; defining market and competitors' share;

competitors' strengths and weaknesses; and forecasting projected business

and establishing target market share.

*Identifies product marketability and profitability by researching, identifying

and capitalizing on market opportunities; improving product presentation /

packaging; coordinating new developments

*Assist in the development of annual marketing plan with a realistic forecast

on: annual gross-profit and costs of operating the sales force and other

related expense control and its sales promotion programme plans;

Determine sales, marketing, financial objectives and annual gross-profit

plans; prepares annual budget; scheduling of expenditures; market trends;

competitive activities; promotional strategy and sales effort

*Responsible for managing the sales team (in-house sales and sales

coordinators); meeting agreed targets; and promoting the company's and it's

product(s)' presence throughout Florida.

*Maintaining personal network by participating in professional organizations

and social events.

*Sustains rapport with key accounts and sales coordinators by making periodic

visits; exploring specific needs and anticipating new opportunities.

Contact this candidate