Marketing Design
Resume:
SCOTT A. BERG
Oak Park, IL ***02
E-mail: *.********@*****.***
Dear Hiring Administrator:
I am seeking a position within the field of web development / design and related industries utilizing my expertise in
web based arenas
I have enclosed my resume for your review.
My qualifications include extensive experience in developing and implementing corporate various web based
strategies that successfully combine technology, strategy, and design services to ensure that the solutions delivered
are powered by superior technology and are fully integrated with the business.
My career has been highlighted by my ability to drive strategy, lead development of existing and new initiatives,
including marketing programs, and channel marketing and advertising. Additionally, you will find that I am able to
work on multiple projects and have strong analytical skills. You will find that I am able to work comfortably with all
levels of management, co-workers, and clients and possess strong communication skills.
It is my hope that after reviewing my enclosed resume we might meet and discuss how my experience can be of
benefit to your organization.
Thank you for your time and consideration. I look forward to meeting with you soon.
Sincerely,
Scott A. Berg
SCOTT A. BERG
112 S. Taylor Ave
Oak Park, IL 60302
E-mail: *.********@*****.***
OBJECTIVE
Web Development / e-Commerce / e-Marketing: responsible for managing and participating in a variety of web
development and online marketing activities, promotions, and communications to support a company’s integrated web
and or marketing programs through web application design, development, execution, and maintenance.
SUMMARY OF QUALIFICATIONS
A professional with broad-based experience in business development, consulting, project management, information, internet
(B2C), intranet (B2B), extranet (B2E) technology
- Highly proficient with various web and graphic design software including All Adobe Creative Studios to date.
Design Applications:
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- Strong knowledge of Adobe Dreamweaver as a tool to enhance web page workflow as well as a variety of open source
applications and development tools.
- Knowledge of HTML and CSS.
- Basic knowledge of JavaScript, Java and PHP.
- Knowledge of professional web design standards and procedures.
- Knowledge of S.E.O. and e Marketing.
- Possesses a broad understanding of the Internet and e-Commerce services.
Desktop support (Level 1), computer and printer networking, network and firewall porting, basic and advanced
hardware troubleshooting, and maintenance in Windows XP, Vista, Win 7/8 and Mac OSX operating environments.
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Able to work effectively independently and in a team setting.
Superior written and verbal communication skills.
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Highly creative with an excellent eye for detail.
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EMPLOYMENT EXPERIENCE
E-Commerce Designs, Chicago, IL 2000 to 2015
• Leads the successful design and implementation of an e-Commerce B2B, B2C, projects on time, within budget that will
E-Commerce, Web Application Design Consultant
deliver lasting value to internal and external clients
• Develops and executes e-Commerce solutions in line with company strategies, including developing and managing on-line
and vendor relationships, pricing and other promotion programs using analysis to improve e-Commerce results
• Contributes to the entire software development life cycle from initial business requirements to deployment & post-
production support
• Provides structured analysis and design techniques, including database technologies and systems including: database
architecture, data models, query languages, integrity, security, functional dependency and normalization.
• Builds core website functionality, developing new features, improving usability and performance, and integrating our
websites with a wide variety of third party applications
• Creates and updates website changes to positively impact bottom line such as content changes, landing pages, online
promotions, and improving conversions
• Manages SEO and SEM strategies that successfully deliver relevant gains in daily traffic to all of the websites
Compusystems (2013 to Present): Expo Registration Firm - serves as web programmer, with complete on-going
responsibility of website design / development and maintenance. Responsible for producing client orientated web
sites within company scheduling and client needs inside of an advanced web programming environment.
Produced multiple projects within the weekly task
Responsible for producing fully working projects against industry and company standards.
Troubleshooting and support the assigned projects.
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Works with multi language platforms.
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Stringent on time scheduling per development and client updates needs.
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D&B Uniforms (2000 to Present): Uniform Business (Family Company) - serve as webmaster, with complete on-
going responsibility for website design, e-Commerce marketing, e-blasts, and web mastering in multiple e-Commerce
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platforms ranging from self-built to authorized reseller of Volusion shopping carts.
Successfully reconstructed the company’s e-Commerce website (complete redesign, re-development, and
marketing), resulting in increased traffic and conversion rates on the company’s on-line store.
Developed strategic on-line marketing activities, promotions and communications to support e-Commerce
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programs that supported the brand, services and awareness to customers and prospects
Financial Management Society (FMS) (2008-2010): Finance Non Profit - served as web developer consultant,
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participated in the development and delivery of Content Management Systems (CMS) applications projects specific to
the Ektron technology platform; planned, designed, developed, tested, and deployed
Maintained expert knowledge in Ektron Content Management System and related technologies;
Designed, developed, and tested software and systems in support of customer facing web sites
Developed, maintained and extended page templates and content entry forms within the CMS platform
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SCOTT A. BERG Page 2
Equity Life Styles (ELS) Properties (2008-2010): Real Estate e Marketing / Web - delivered technology-enabled,
full-service digital marketing strategies and solutions for the company’s internet marketing/advertising campaign
Maintained and managed a repository of graphics, images, archival documents, and marketing files for the
Central Marketing team and company
Midwest Stereo – Pro Sound & Lighting (2007-2008): Pro Sound and Lighting e-Commerce/I.T. - provided
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desktop support and website content management; network and internet installation and maintenance of all
computer terminals from POS to back office
Performed tactical deployment of the corporate website and its e-Commerce application; developed all e-blasts
and graphic design
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- Developed and executed the designs and layouts for various advertising and promotional campaigns, including
print, email and digital solutions
Cherry Red, Chicago, IL 2005-2007
Responsible for development and implementation of marketing programs to penetrate and achieve optimal sales and profit
Special Events Promotional Coordinator
objectives for the club
• Developed long-term, integrated strategies, advertising and other marketing communications activities to support business
objectives to reach markets for various sponsored events and promotions
• Produced, disseminated and managed corporate identity programs, collateral material design, direct mail programs, public
relations, special event planning and coordination, as well as all promotions.
• Designed and produced all forms of promotional marketing and execution, including social media, website design and
development, graphic design, and signage; orchestrated all media relations
ADDITIONAL EXPERIENCE
WKTA 1330 & WVVX 103.1, Chicago, IL 1990-1998
• Produced and implemented promotions, advertisements, play lists, and public relations to build listener loyalty and
On-Air Talent, Station Engineering
demographics
• Made remote appearances on behalf of the station
• Developed and coordinated show content and segments, booked high profile guests, operated technical board, and
edited audio tapes
EDUCATION
Bachelor of Fine Arts (Concentration: Web Based Visual Communications)
The International Academy of Design & Technology, Chicago, IL
Contact this candidate