Marketing/PR, Sales/Business Development, Event Support

Keith Wolcott Luke *** Saint Marks Place #*A

929-***-**** New York, NY 10009

**********@*****.***

Marketing, communications and business development specialist, background in client service and strategic

planning, and experience with digital marketing and communications ; Known for activating and utilizing

multinational teams for success at an international level, insightful understanding of clients' needs and providing

complex solutions that make the whole greater than the sum of its parts .

Experience

PRIVATE CONSULTANT New York, NY

March 2015- Current

• Provide strategic consultancy for Internet marketing and research for online retailers and search engines.

• Develop market analysis and strategic advisory for a digital media and communications company

launching operations in Asia.

• Activate business development processes that connect European markets with activity in the USA via

research and networking through established contacts and market-focused activity in New York.

• Conduct analysis of digital market trends with specific focus on digital advertising, e-commerce and

distributed services

HUMAN ENERGY New York/Poland

Business Leader November 2014-Current

• Create the business plan for a crowdfunding website targeting distributed users across Europe to provide

funding for small-cap renewable energy installations. Expand initial business concepts into legitimate revenue

and sales.

• Lead the process for initial capital investment, inclusion into incubator and accelerator programs,

establish partnerships with leading producers of renewable energy, environmental non-governmental

organizations (NGOS), and governments for development and market launch of the crowdfunding platform.

• Provide market analysis, strategic communications and marketing reports, and digital commerce analysis

for the platform and its users.

• Arrange meetings, pitches and proposals for potential investors. Create the marketing language, decks,

presentations and documents required as necessary for meetings with partners, investors and clients.

MSLGROUP Warsaw, Poland

Senior Associate January 2014- March

2015

• Pursue business development and sales activities for defense, energy, and finance firms operating in the

CEE region by producing market analysis reports and proposals for cooperation.

• Create market analysis and reports as part of business development and consulting services. Specific

analysis includes market entry and capture, public procurement and offset, political developments in the

region, sector-specific analysis for banking, retail, energy, and defense.

• Develop and deliver proposals for services to international clients active in Poland and Central and

Eastern Europe.

• Strategic consulting for clients including PR/Communications, PA, and business development and sales.

• Manage the activities of Junior Associates in support of account objectives and goals as defined by clients

and superiors.

• Plan and organize media outreach and communications activities for clients for both Poland-specific as

well as regional communications strategies. Propose and execute context specific communications activities

to support offers by companies in the CEE region.

Client List

• International Finance and Banking: S&P, ING, CEE Equity Fund, BNP Paribas

• Defense Industry: Lockheed Martin, (withheld), (withheld)

• Additional clients: Atlantic Council, P&G, Zortrax, CBRE, Google, (Manufacturing Restructuring

Investment)

Cleantech Poland Warsaw, Poland

Key Account and Project Manager August 2012- September 2013

• Create and maintain sales accounts associated with consulting services and business-to-business

publication. Conduct business meetings with top executives as part of duties. Developed accounts for

€75,650.00 in billings over Q4 2012- Q2 2013.

• Create market analysis and reports as part of business development and consulting services. Analysis

covers unconventional gas market data: concessions, wells drilled, PR analysis, associated rig and capacity

data.

• Lead a team for the planning and production of business events associated with publication releases.

• Prepare offers and tenders for services to international clients.

• Produce original content for publication covering topics: unconventional gas in Europe, market analysis

and updates. Create and maintain a services directory for unconventional gas in CEE.

Client List

• Service Companies: Halliburton, Schlumberger, Baker Hughes.

• Suppliers and associated service companies: NOV, Tenaris, C.H. Robinson, CB&I.

• Oil and gas operators IOC’s, independents, and majors in the Polish upstream E&P market.

International Business Consulting Saint-Petersburg, Russia

Consultant September 2010 –

July 2012

• Conduct negotiations on behalf of Russian clients. Consult in contract and tender development for

Construction and Medical clients as well as dialogue between clients and foreign partners.

• Create and implement a business development plan for expansion into the Russian market involving

marketing, sales, and conclusion of contracts with clients.

• Project management for translation and localization of websites for clients including content generation.

• Conduct language and cultural training seminars on business topics such as introductions, formal

negotiation, every day business situations, and problem solving.

• Russian and foreign travel as part of consulting: Berlin, Germany; Moscow and Saint Petersburg, Russia.

Client List:

Premier private hospital in Saint Petersburg marketing to wealthy Russian and foreign patients.

• Construction company with 15 years’ experience in construction management in Russia seeking to

expand internationally.

Auditing and accounting firm merging with a multinational European network.

Owner of fast food chain seeking to internationalize customer service and menu layout.

Education

Coursera Current

The Wharton School

Marketing

Operations Management

University of Illinois at Urbana-Champagne

Digital Marketing

European University in Saint-Petersburg Saint-Petersburg, Russia

Faculty of International Relations August 2009 – August

2010

MA in Political Science

International Masters in Russian and Eurasian Studies (IMARES)

Political Science: Area of study-Russia and Post-Soviet States; Theme- Hydrocarbons

Thesis Title: The Realpolitik of Natural Resource

University of Mississippi Oxford,

Mississippi

Bachelor of Arts in International Studies August 2005 – May

2009

Minor in Russian

3.68 GPA, Graduated with Honors

Croft Scholar at Croft Institute for International Studies

Thesis Title: Pipeline Politics: Hydrocarbons in Russia

St. Petersburg State University Saint-Petersburg,

Russia Center for Russian Language and Culture August 2007 –

May 2008

Intensive Russian language study

Skills

Languages

Russian- Upper Intermediate with high proficiency in speaking

Polish- Intermediate

Additional Skills

Public speaking, C-level presentations, Copy writing (marketing, press release, website, speeches)

Office Suite (Word, PowerPoint, Excel, Outlook), Prezi

Contact this candidate