Sales, Marketing, Business Development
Resume:
~ Pam Guttman ~
Henderson, NV 89052
***@*********.***
OBJECTIVE: To obtain a position utilizing my product marketing management,
organizational and communication skills, and training experience to
meet and exceed corporate goals. Contract work would be considered.
SUMMARY
. Solid experience in marketing communication, strategic
partnerships, business development, event planning and advertising
management
. Proven track record of the identification and development of
business objectives in support of the company goals
. Strategic thought process with strong business acumen
. Skilled in developing an integrated communication strategy for
newly formed divisions into company and parent company cultures
. Experienced in cross channel partnership marketing and
communication strategies, agency management, public relations and
new business initiatives
. Reliable leader with ability to train and create cohesive,
effective teams
PROFESSIONAL EXPERIENCE
PG Options, LLC (Independent Contractor) October 2003
- Present
Project Management, Marketing Consulting, Eden Prairie, MN
Business Developments, Sales Consulting
Medical Marketing Consultant with nutraMetrix Custom Health
Solutions,
Sales Consultant with Youth Frontiers, Strategic Marketing with
Merge Creative,
Event Planning with Sajai Foundation, Marketing temp for MN
Youth Soccer,
New Product/Vendor Integration team for Lifetouch Portrait
Studios
Qualitative Descriptive Analysis - on contract with Cargill Food
Innovation
Landscape Structures Inc. Jan 1996 - Oct
2003
Manufacturer of commercial playground and skatepark equipment Delano,
MN
Product Marketing Manager - Skatewave division
. Managed product line from division launch/product introduction to sales
of over $8.5 million annually in just two years, working with a core team
of 12 department heads and staff
o Established pricing strategy with product development and purchasing to
ensure profit margins were met
o Identified improved shipping and packaging methods to ensure safe arrival
of product
o Created and implemented strategy for new mid-year product introduction to
drive year-end sales growth
o Directed website development for product launch. Responsible for
maintaining up-to-date content, and the development of a second, related
website to showcase products in the field.
. Managed brand identity and development within existing recreational
markets and to key influencing markets
o Created and enforced identity standards for division through partnership
with attorney
Worked with cross-functional consultant team to develop brand
identity meaningful to park and recreation professionals,
landscape architects and skate park users
. Managed the marketing direction, creation and implementation of all
advertising and promotion in order to achieve and surpass target marketing
and advertising goals
o Managed consultant team of five to better understand thinking of
influencers
o Met regularly with advertising and PR agency staff and management to
manage budget, strategy and creative direction
o Directed agencies to create market specific sales & marketing collateral.
Managed production of these materials.
o Managed key product messages corporately, as well as for our 30+
independent sales organizations
o Managed marketing budget for division
o Coordinated development of Intranet to assist in product knowledge and
sales performance
o Worked with independent sales rep team of 10 advisers to understand their
needs, their frustrations and their goals in developing a new intranet-
business system in order to relay direction to IT team
Established strategy and coordinated all national trade
shows, including NRPA, ASLA, ESPN's X-Games and NBC's Gravity
Games with internal team of 6-8 staff
Business Development Manager - Play division
. Increased sales to corporate child care clients from $50,000 to over $1
million in three years
o Created client-specific marketing materials to improve sales to this
niche market
. Managed four Canadian sales representatives offices, with all exceeding
annual sales goals two consecutive years
o Created Canadian-specific marketing materials to improve sales
. Designed, created and facilitated external training sessions for new
representatives
. Acted as corporate liaison on 50+ "community build" playground projects
to major corporations; managing on-site volunteer staff of 10 -100 people.
Developed branded, grand opening kit for all playground projects to use.
Child Garden School Amarillo, TX
Preschool Director
1990 - 1995
Child Garden School was a private, church-based preschool offering half-day
classes for children 2 - 5 years
. Initiated, earned and implemented NAEYC accreditation standards for
the school, including completion of 12 credits in early childhood
education at Amarillo College
. Doubled enrollment from 65 and added kindergarten - 125 students
in four years
. Managed staff of nine, part-time teachers and aides
Various Advertising Agencies Minneapolis, MN 1979 -
1986
Media Buyer
Throughout career, worked at Chuck Ruhr, Carmichael Lynch and Campbell
Mithun as a media buyer.
. Responsibilities included purchasing of various types of media,
primarily broadcast, to meet marketing objectives
EDUCATION
University of North Dakota Grand Forks, ND
Dickinson State University Dickinson, ND
Bachelor of Arts; Journalism, Advertising & Public Relations
SKILLS & KNOWLEDGE
. Sales - Customer Oriented Selling (COS)
. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint,
Publisher, Outlook), Photoshop, Social Media
. Marketing liaison to CRM investigation and implementation group
. Digital Photography
VOLUNTEER ROLES
Chancel Choir Section Leader and Praise Team at EPUMC - 12 years
Trustee, Communications Committees at EPUMC - three years
EPHS Booster Club Secretary - three years
2004 EPHS Senior Class Party Communication Chair
Fields Administrator for EP Soccer Club - two years
Team Manager for Bangu/MTA Girls Select Soccer Team - five years
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