Manager Sales

William Scott Creason, Sr.

**** ******* ****

************@***.*** H: 502-***-****

Louisville KY 40207 ********@******.*** W: 502-***-****

Work Experience Summary

A highly creative marketer, manager and strategic planner who has brought

his experience and expertise to bear in both the consumer goods and service

industries. The range of experience stretches from Fortune 1000 companies

to mid-range privately-owned companies to small start up ventures. Possess

hands on experience in:

. Marketing Management

. Training/Development

. Production Management

. Financial Management

. Account Specific Marketing

. New Product Launches

. Strategic Planning

. Budget Development

. New Business Development

. Hospitality

PROFESSIONAL EXPERIENCE

Rising Tide Beverage Consultants, LLC

Managing Director

2013-Present

Rising Tide Beverage Consultants offers a unique breadth of consultative

services designed to meet the needs of today's craft distillers and

beverage alcohol entrepreneurs. While most spirits consultants offer a

narrow scope of services, RTBC has the collective knowledge and experience

to assist in every phase of the client's life cycle. With over 130 years of

experience in the spirits industry, the RTBC Team of consultants, who have

been on the front lines before and can bring this experience to bear for

the client's operations, regardless of where they are in their lifecycle or

in which areas they need support.

Stites & Harbison, PLLC 2006-2012

Director of Marketing and Client Development

Responsible for all marketing and sales efforts for this large (275+

attorneys), southeastern-based law firm whose eight offices cover five

states. Oversee all advertising and public relations activities for the

firm and coordinate the individual efforts of each practice group and firm

office as they strive to differentiate themselves in a very competitive

marketplace on a statewide, regional and national basis while ensuring all

efforts are in keeping with the long-term strategic plan of the firm.

Manage a staff of five.

WSC Enterprises, LLC/ Business Consultant 2002-2006

President

Objective was to analyze small business investment opportunities in the

region. Over 30 separate businesses were seriously studied for possible

investment. One initial investment made in December, 2003 and was later

sold in July, 2004. Also, had several consulting assignments for

established companies and start up ventures to assist in development of

long-term plans and individual market strategies for expansion.

Brown-Forman Corporation

1979-2002

VP/General Manager- Labrot & Graham Distillery/ Woodford Reserve

1996 - 2002

Utilized abilities in team leadership, marketing creativity, public

speaking and project management to take this innovative concept from the

drawing board to a commercial success in only six years.

. Oversaw the investment of over $13 million in the renovation of a 185-

year old facility turning it into a major tourist destination and

showcase of the Bourbon industry

. Managed an additional $10 million investment in the product development

of Woodford Reserve Bourbon including the conceptualization, package

design and advertising/ public relations campaign development.

. Responsible for the creation of the on-site, hospitality program at the

facility resulting in a visitor count of almost 100,000 visitors today.

It was also an integral part of the ultimate success of the Kentucky

Bourbon Trail program, which attracts almost 600,000+ visitors annually

to Kentucky.

Held Various Marketing and Managerial Position within BFC: 1979-1006

Assistant to the President, North American Group

This sales and marketing organization generated approximately $750 million

in revenue and nearly $100 million in profit.

. Handled a wide range of special projects and assignments for the

President which capitalized on my breadth of experience and knowledge of

the company and the spirits industry.

. Specifically responsible for development of a highly creative

distributor sales incentive program that resulted in annual sales

doubling their targeted volume increases

AVP/ Brand Director - Imported Wines

Responsible for over $100 million in sales and $15 million in profit.

. Orchestrated development of several new products from a major Italian

supplier helping to reposition this supplier in the US imported, super

premium table wine business.

Other positions held were:

Senior Brand Manager - New Products

National Brand Manager - Old Forester Bourbon/ Ushers Scotch

Associate Brand Manager - Canadian Whisky

Assistant to the Chairman and President of BF Spirits Ltd.

Field Sales Representative - Miami and Orlando, Florida markets

Courier-Journal & Louisville Times Co.

1974-1977

Management Trainee

Spent three years implementing a personalized training program that took me

through every department in the Bingham family-owned newspapers

United States Navy

1971-1974

Officer

Spent three years as a Naval Gunfire Liaison Officer (NGLO) with the First

Battalion, 12th Marines at the Kaneohe Marine Corps Air Station in Kaneohe, Hawaii. Major responsibility for running the naval target island,

Kahoolawe for the Pacific Fleet.

EDUCATION

MBA Darden School, University of Virginia, 1979

BA, English, University of Virginia, 1971

Civic Involvement

Cabbage Patch Settlement House Board (2013-present)

Leadership Kentucky (Class of 1996)

Leadership Louisville (Class of 2008)

Jefferson Scholars Regional Selection Committee (Since 1982)

Session Member - Second Presbyterian Church (3, three-year terms)

Home of the Innocents Board (past)

Louisville Collegiate School Board (past)

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