HOLLY BALDWIN
**** ******* *****, **** **** Ranch, Texas 78015 (H) 830-***-**** (C) 210-***-**** *******@**.***
Professional Summary Results-oriented Sales Professional excelling in identifying customer needs and providing solutions. Highly "scorecarded" for hiring, retaining and developing talent. Motivated in leading teams to set record-high sales figures, expand existing territories and develop new accounts. Skills
Compelling sales proposal writer Strategic account development Analytical problem solver Work History
Empowers high-performing sales teams B to B sales Trained in consumer marketing
Owner/Consultant 02/2013 to Current B and A Solutions – Fair Oaks Ranch, TX
Incorporated as an LLC to provide consulting services for a Retail Independent Pharmacy Owner. Acted as liaison between Cardinal Health employees and A& K employees so that both sales teams could optimize programs, revenues and net profits. Acted as Retail Sales Director for a non existent market and developed over $1,000,000 in sales in less than 24 months. Developed strategic marketing opportunities for Hospice Solutions program in Texas. ?Realization of a minimum of $60,000 of increased sales per account annually. Through extensive networking in Retail Independent Pharmacy helped the warehouse garner over $100,000 a month in net sales. Sales Manager, Retail Independent and Long Term Care 01/2006 to 12/2012 Cardinal Health – Dublin, OH
Supervised a sales force of 14 sales associates. Hired 12 sales representatives over a 48 month long period. Exceeded regional annual sales target by 20%. Supported the sales team in writing proposals and closing contracts. Increased regional market share by 25% within 12 months. Developed quarterly and annual sales department budgets. Planned and directed staff training and performance evaluations. Approved all sales staff budget expenditures. Increased revenues by 30% within the first year as Sales Manager. Promptly resolved customer requests, questions and complaints. Marketing Manager, Pepsi of One National Account Team (Sodexo and Aramark) 01/2003 to 01/2004 Pepsi-Co/Frito Lay – Plano, TX
Increased sales by 15% during a twelve month period in a market considered saturated by developing "healthy for you" promotions. Directed and coordinated marketing activities and policies to promote products and services. Analyzed business developments and monitored market trends. Consulted with buying personnel to determine projected demand for products and services. Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Coordinated and participated in promotional activities and trade shows. Analyzed third-party data and investigated new growth opportunities. Collaborated with developers, advertisers and production managers to market products and services. Coordinated art and graphics creation for effective merchandising. Preserved brand integrity by monitoring the consistency and quality of marketing content.
Analyzed usage patterns to understand ways in which customers used company products and services. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Defined and tracked campaign effectiveness and adjusted strategies accordingly. Regional Channel Manager 01/1999 to 01/2003 Quaker Oats/Gatorade – Chicago, IL
Managed a portfolio of 150 + accounts and $4,000,000 in sales. Increased sales volume by adding 175 new accounts in the NE and NYC Metro territory. Regional Channel Manager of the Year PepsiCo Ring of Honor Recipient Negotiated prices, terms of sales and service agreements. Contacted new and existing customers to discuss how their needs could be met through specific products and services. Quoted prices, credit terms and other bid specifications. Selected the correct products based on customer needs, product specifications and applicable regulations. Created sales contacts with on- and off-premise accounts. Created strategic brand building events to expand the current product portfolio. Attended monthly sales meetings and quarterly sales trainings. Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory. Met existing customers to review current services and expand sales opportunities. Exceeded team sales goals by 50%. Captain United States Army
? Education Bachelor of Arts: Communications and Political Science Western Kentucky University - Bowling Green, KY