James J. Chengary, PMP MBA
*** ***** ******** ****** - ***** Prospect, IL 60056
*****.********@*******.***
www.linkedin.com/in/chengary
Summary
Proven marketer with a record of launching new, innovative products and services while
optimizing existing portfolios in competitive consumer (B2C) and business (B2B) markets.
Solid foundation in financial analysis and operations. Full responsibility for P&L. Trusted owner
of the product life-cycle. Respected leader of direct reports and influencer of cross-functional
teams. Key partner across channels of distribution. Effective communicator throughout the
organization. Regarded advisor to peers and leadership. MBA, PMP, and Six Sigma certified.
Professional Experience
Abbott Laboratories Abbott Park, IL 2013 - Present
Global Product Manager
Lead a $85MM product portfolio and achieve 117% of plan while competing against
generic alternatives through customer segmentation, the introduction of strategic pricing,
and promotional activities targeting Health Care Professionals (HCPs)
Responsible for Pain Management (Simbadol), Anesthesia (PropoFlo, PropoFlo 28, IsoFlo
and SevoFlo), Fluid Therapy, Wound Care (GLUture) and Nutrition (CliniCare) portfolios
Launch a key product within the pain management category which achieved 133% of plan
through the introduction of clinical education, sales training, conference planning, and
engagement from Key Opinion Leaders (KOLs) and Advisory Boards
Contract secured supply agreements to ward off competition and provide entry into new
emerging global markets while delivering 113% of sales
Champion the division’s first CRM engine to drive an incremental $500M in margin in the
first nine months of operation and achieve breakeven one year ahead of plan
Multiple Top Performer Award winner and Abbott Excellence award recipient
Hollister Incorporated Libertyville, IL 2012 - 2013
Product Marketing Manager
Led the development and activation of strategies which exceeded $180MM (at 108% of
plan) in annual sales while leveraging a $3MM marketing budget through segmented
traditional and non-traditional campaigns for the Premier, New Image, and Adapt brands
Responsible for Ostomy, Continence, Critical and Wound Care product families
Launched tactics which drove increases in annual account values of 11% and 9%
($16MM) within key channel partners by cross-promoting across product families
Introduced new branding and messaging to HCPs, consumers, and distribution that
improved close ratios by 12% and increased transaction values by 8%
Activated and trained sales team on Key Account model that accelerated cycle time within
Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs)
Sears Holdings Corporation Hoffman Estates, IL 2010 - 2012
Manager – Corporate Brand Strategy
Built and delivered a re-brand of America’s oldest retailer by partnering with business
insights, customers, and C-Suite leadership while activating a multi-channel, integrated
marketing campaign across traditional and non-traditional media formats
Discover Financial Services Riverwoods, IL 2008 - 2010
Product Marketing Manager – Retail and Small Business Markets
Maximized the ROI of an integrated marketing platform that produced an incremental
$43MM in revenue with demand generation and customer engagement through new
product innovation and the refresh of legacy services
Led and developed a team of four direct reports
James J. Chengary, PMP, MBA Page Two
CVS Health Northbrook, IL 2007 - 2008
Senior Product Manager - Product Development & Portfolio Management
Launched the “BetterYou” franchise which promoted healthy living protocols, pharmacist
consultations, and in-store clinician visits that positioned the newly combined enterprise as
a one-stop, full service healthcare option to a pharmacy benefit management system
(PBM) of over 65MM lives sold through a consultative trained direct salesforce
Hired and developed five direct reports while leading a cross-functional team of fifty-five
Abbott Laboratories Lake Forest, IL 2004 - 2006
Senior Product Manager - Prevacid
Exceeded $3.2B plan by 6% during immense prescription (Rx - Nexium), over-the-
counter/consumer package goods (Prilosec OTC), and generic competition
Maximized ROI on a $180MM budget with an integrated campaign strategy using DM, on-
line, SEO, PPC, and POS while winning Product of the Year award from industry peers
Introduced the brand’s first CRM database which increased retention by 15% and delivered
$280MM in incremental margin
Created a segment driven web portal/community with content focused on education,
lifestyle, and promotion that grew visit time by 30% or four minutes per unique viewer
Abbott joint venture with Takeda, dba TAP Pharmaceutical Products
AT&T Chicago, IL 1993 - 2004
Regional Marketing Manager
Surpassed goals by activating profitable acquisition strategies and retention campaigns
Multiple year Circle of Excellence/President’s Club winner
Product Manager
Led the implementation and management of enterprise wireless data portfolio
Manager - Financial Planning and Analysis
Compiled financial plans, forecasts by channel, and capital budgets for assigned regions
DePaul University - Kellstadt Graduate School of Business Chicago, IL 2001 - Present
Adjunct Professor, Marketing Strategy
Education
University of Chicago Chicago, Illinois
Strategy, Management, Pricing and Leadership
Roosevelt University Chicago, Illinois
Master of Business Administration - Marketing and Finance
DePaul University Chicago, Illinois
Bachelor of Science - Finance and Accounting
Training
Speak as Well as You Think
Marketing and Commercial Excellence
Richardson Professional Solution Selling
PMP - Project Management Professional
Six Sigma Green Belt
Proficient in Access, Project, Google Analytics, salesforce.com, IRI and Nielsen
Affiliations
Green and White Club Soccer Coach
Chicagoland Junior Achievement volunteer
Ronald McDonald House Children’s Charities