JASVEEN SINGH Contact No.: +91-999*******(M)
Email: **.************@*****.***
Experience: +5 years (Consumer Electronics)
EXECUTIVE PROFILE
Product Development, Sales & Marketing
Highly accomplished enterprising visionary combining outstanding sales & marketing talents with high caliber general management
qualifications. Results oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth
opportunities, and initiating strong business alliances. Develop international partnerships to drive bottom line profits. Thrive in dynamically
changing environments requiring focused decision making. Available for travel and relocation.
CORE COMPETENCIES
• • •
Innovative Leadership Style Market Research & Analysis Competitor Benchmarking
• • •
Brand Positioning Strategies New Product Launches New Business Development
• • •
Product Placement Concepts Sales Team Building Product Re engineering/ Redesign
PROFESSIONAL EXPERIENCE
LG Soft India (HA India Lab) – Greater Noida, Uttar Pradesh 2012 Present
Senior Engineer of Product Development & Marketing
One of three Subsidiary of Global Design Centre in India. Other two subsidiaries in Germany and Japan.
India Subsidiary worked on North America & South Asia Home appliance market.
Progressed from Product Development Engineer to an increasingly responsible position as Senior Engineer of Product Development and
Marketing for this leader in product innovation within Home appliances industry.
Provide result oriented product management in a direct distribution business model. Lead Product Management Teams in the development
of new products. Deliver profit driven revenue models. Develop business and functional requirements for products. Successfully lead
business development efforts. Perform business and cost analysis. Analyze market segments and create effective business and marketing
plans. Develop marketing and sales communication strategies. Liaise with LG Electronics HQ in Changwon ( South Korea) to oversee cost
saving product adjustments, product specifications & quality control.
Key Achievements:
Designed a responsive market driven Washing machine with new feature jet spray which increased market share by 5%. Project
Duration: 12 months; Project Capacity: 6.2Kg 8.0Kg; Target Market Size: Medium.
Top Loading NDD Jet Wash Platform Development & Market Release. Project Duration: 15 Months; Project Capacity: 6.2Kg
8.0Kg. Target Market : Medium .
Pan India Market Survey for New Development and Technology development; Project: 6 months;
Target Market: High End
Liaised with Customer Service Manager developing a QC reporting process across all categories. Quality control scrutiny led to
significant improvements of the NDD model and increased sales by 20%.
Established relations with P&G ASIA Marketing HQ (Singapore) for Co Branding for deeper penetration in India market. TVC of
P&G Ariel detergent Claims LG Electronics Recommendation.
Trained service team & channel Partners to enhance company sales and creating new accounts in B2B process.
Designed user manuals, Market Communication, sales collateral, Tech Shows and tradeshow materials.
Reengineered product specifications in the entry level category producing cost savings that led to product expansion
opportunities within existing accounts.
LG ELECTRONICS INC. Changwon, South Korea 2010 2012
Product Development Engineer
Global Design Centre HQ (Changwon).
Served as Mechatronics Engineer worked in the field of mechanical and electronics field designed algorithm of washing machine to
achieve performance related output.
Gained hand on experience in North America & Korean Market Product Development, project management, Market Communication
(writing, editing and publishing). Collaborated with Global Marketing team to understand consumer trends and pain points for product
development.
Key Achievements:
Developed Algorithm for highest selling washing Machine without increase in the material cost of washing machine.
Developed High Energy Efficient (Water & Electricity) for washing machine which fulfill consumer demand of North America
Market.
Introduce “6 motions” technology with DD motors first in US market.
Designed machines Ranked # 1 for consecutive 2 years by Consumer Report Magazine in USA.
Designed New algorithm with 6motions technology
Involved In Market Survey for Korea Market with Global Marketing team to understand consumer needs
Designed algorithm for Smart Filter washing machines.
LG ELECTRONICS INDIA PVT LTD. – Greater Noida, UP( INDIA) 2009 2010
Product Development Engineer
Served as Electronics Engineer worked in the field of electronics Hardware & software designed of Cooking & Cleaning Appliances.
Gained hand on experience in Product Development, project management, NPI process and Lean manufacturing. Collaborated with
Quality Assurance Team and local vendors for product development at low cost without any compromise in quality.
Key Achievements:
Developed PCB for Microwave ovens and Vacuum Cleaners.
501 Auto Cook menu introduced in microwave ovens for Indian Market.
100% Localization of PCB of MWO and Motors for Vacuum Cleaners.
Introduce Blower Feature in Suction Models Vacuum Cleaners.
Cost Optimization in High end Robotic Vacuum cleaner Roboking.
SOFTWARE SKILLS
• Six Sigma Minitab
• MS Office
• MS projects.
TRAININGS
• • •
Behavioral Training Personal Skills Analysis Training
Straight Think Straight Ahead Presentation Skills UG basic
Leadership Quality MSOffice Six sigma Green Belt
Logic Tree, Why Why Analysis
ACADEMIC CREDENTIALS
IIFT (Indian Institute Of Foreign Trade), New Delhi.
PGDM(Exe.)- Marketing: 2012-2014
AIET, Punjab Technical University, Jallandar, Punjab.
B.Tech - Electronics & Comm.: 2005-2009
Diploma - Electronics & Comm.. : BTE (Board of Technical Education), New Delhi. 2005-2009
PERSONAL DETAILS
• Date of Birth: 26 April 1986
• Marital Status: Unmarried
• Hobbies: Travelling, Driving, Listening to Music.
• Personal Strength: Team Work, Eager to learn, Communication Skills
• Address: A44, Behind Sheetla Mandir, Vishnu Garden, New Delhi
• References: Available on Request