PROFESSIONAL PROFILE
. Entrepreneurial, action-oriented executive with over 6 years of
marketing communications experience
. Motivated and productive as individual or member of marketing,
communications or business development team
. Demonstrated ability to work on multiple projects simultaneously
. Proven project management and leadership skills: managing tight and
changing deadlines
. Superior written and verbal communication ability
. Exceptional capacity for brand development and awareness campaigns
. Innovative producer of marketing communications vehicles that
facilitate sales
COMPUTER/SOFTWARE SKILLS
. Excellent knowledge of Microsoft Office Suite, PC and Mac applications
. Familiar with html, online publishing and content management
platforms, such as Wordpress and Drupal
. Working knowledge of web formatting, digital marketing and social
media (e.g. Facebook, LinkedIn, YouTube, Twitter)
. Proficiency with email marketing platforms (VerticalResponse,
ConstantContact) and CRM systems such as Salesforce.com
PROFESSIONAL EXPERIENCE
President/Communications Consultant (Freelance)
8/2008 - Present
Ash To Worth Ink, Huntington Station, NY
. Function as copywriter, editor and creative consultant on contract or
project basis
. Provide critical feedback to clients with aim to preserve style, tone
and voice while strengthening other areas of work (e.g. character
development, syntax, grammatical accuracy)
. Produce website content, marketing and presentation materials for
clients ranging from accounting and engineering firms to real estate
investment and pharmaceutical companies
Marketing Communications Manager
1/2011 - 9/2014
Triangle Services, Valley Stream, NY
. Successfully partnered with facilities management and aviation support
sales teams, increasing revenues 30% in three years
. Worked closely with C-Level executives, ownership and board members to
align company's business objectives, marketing communications
strategy, and core values
. Established and maintained brand standards and branding manual, and
supported brand strategy globally
. Increased website traffic by 125%, and unique visits, pageviews and
average time on site by over 50%
. Wrote, produced and managed engaging company video projects for
internal and external use
. Produced case studies with government, healthcare, finance and higher
education clients
. Established, wrote and distributed internal and external newsletters
. Managed marketing department in support of global operations and
objectives
. Managed bidding department (RFPs, etc.), including oversight of direct
reports (e.g. coordinator, estimator/analyst)
President/Principal
8/2009 - 6/2011
Solvent Stocks LLC (solventstocks.com), Huntington Station, NY
. Conceptualized, founded, grew and sold investor communications/market
awareness asset, which remains operational to date
. Responsible for business development, database management, customer
service and operations
. Created presentation materials and content for prospective clients and
individual investors
Communications Manager/Partner
7/2009 - 9/2010
The CollegeStock Media Group (collegestock.com), Port Jefferson, NY
. Established company as one of the most recognizable brands in the
market awareness industry
. Grew revenues by adding a line of service offerings for existing and
prospective clientele in various industries (e.g. financial,
pharmaceutical, technology, transportation and consumer packaged
goods)
. Utilized social media and social networking sites to establish,
maintain and grow brand identity to increase website traffic and
subscriber base for paid and free newsletters
. Led all interactive and creative concept and strategy for company
pitch efforts
. Provided creative direction for services and content frequently
resulting in additional and/or referral business
. Responsible for production of daily content (e.g. blogs, newsletter,
marketing materials, press releases)
. Conceptualized, wrote and produced branding and promotional video
advertisements for company and clients
. Managed diverse creative staff of freelancers (e.g. video designers,
writers, production artists)
Marketing and Promotions Coordinator
12/2008 - 6/2009
Dr. Singh Books, Inc., Oyster Bay, NY
. Produced copy for print, email marketing and television advertising
campaigns
. Expanded online presence of author and publisher through social media
and press releases
. Increased website traffic and sales conversions through PPC
advertisements
. Corresponded with local and national media contacts
EDUCATION
Master of Arts, English and Creative Writing, 2008
Bachelor of Arts, English, Writing, 2005
Rhode Island College, Providence, RI
Sacred Heart University, Fairfield, CT