Sales Marketing

SHANE ROBERTS

** ************ ****, ***** *****, AR 72714

***************@*****.*** ● 479-***-****

Category Management ● Business Development ● Account Management ● Sales

Proven sales and entrepreneurial professional with 8+ years of consumer packaged goods (CPG) experience in sales,

marketing, category, broker and brand management across all channels. Dynamic team player who has the ability to pull

cross functional resources together to achieve results. Ambitious, high energy professional that has strong relationships

and experience with major retailers such as Walmart and Sam’s Club and also major retail suppliers.

CORE COMPETENCIES

Sales & Marketing Brand Marketing

Merchandising Entrepreneurial Spirit

Product Development Key Customer Relationships

Direct Imports Retail Link Analytics

Category Management Product Life Management

Business Development Microsoft Office Suite

P ROFESSIONAL EXPERIENCE

CY Top Ltd. - Bentonville, AR 2014 to 2015

Worldwide direct import supplier for several categories across the general merchandise division for Walmart and other

major retailers in 32 different countries.

CATEGORY/ACCOUNT MANAGER

Responsible for maintaining and growing category sales for Walmart and Sam’s Club on private business BHG

and Mainstays.

Assisted in coordinating and executing the business tactics for development and sales of the products in

the categories

Developed reports on sku rankings dollar/unit sales

Responsible for inventory, replenishment and store on-hand quantities

Performed Market Analysis reports for Walmart merchandisers and the company in order to gain new

category opportunities

Worked in PLM on entries for new product proposals or price changes

MADmarketing - Bentonville, AR 2013 to 2014

POP Display Company with established worldwide production capabilities across the U.S. and China which works

directly with Walmart and CPG companies on promotional display programs.

OWNER

Responsible for sales, marketing and the distribution of display programs.

Worked directly with Walmart, vendors and packaging companies to create customized display programs

Established multiple overseas production capabilities to lower cost

Roberts Page 1

Responsible for generating new business from all retail channels

Instrumental in the design and creation of company website and all marketing materials

Englander dZignpak – Rogers, AR 2011 to 2013

Englander dZignPak is a provider of retail packaging, displays, and point-of-purchase signage.

SALES EXECUTIVE

Responsible for the development and execution of effective marketing campaigns and strategies for vendors and

national retail companies which included creative ideas for pallet displays and POP promotions.

Developed and executed promotional marketing campaigns and strategies for vendors and national retail

companies

Instrumental in landing the company’s largest account

Specialized in developing creative ideas for pallet displays and POP promotions

Increased sales significantly by acquiring new business with nationally recognized marketing agencies

and multiple vendors

Advantage Sales & Marketing – Bentonville, AR 2009 to 2011

Leading retail sales and marketing agency generating over $65B in sales annually.

RETAIL SALES MERCHANDISE MANAGER

Managed sales efforts into Walmart in assigned territory

Increased sales volume significantly by establishing effective product placement and creating new market

opportunities

Effectively established new relationships with in-store executives which resulted in preferred product

placement for my clients

Omniquest Resources – Bentonville, AR 2007 to 2009

Product sales and development company.

BUSINESS DEVELOPMENT

Represent clients with existing or new product to sell into mass retail companies. Led the business development

effort for the company by acquiring new clients to sell their products.

Developed effective strategies for taking new product to market

Worked directly with merchandisers and marketing teams from multiple national retail companies

Gained significant experience in retail product development in the US & China

Generated new accounts by signing national retail companies including Home Depot, Menards and CVS

Developed my own product and licensed with the University of Arkansas

EDUCATION

Union College – Lincoln, NE

John Brown University – Siloam Springs, AR

Business Major

Roberts Page 2

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