Ron Genender
Highland Park IL ***35 847-***-**** (Cell)
***********@*****.***
Summary of Qualifications
Determined self-starter with ability to drive sales revenue within highly
competitive markets. Experienced in all aspects of B2B sales: product
presentations, contract negotiations, debit recovery, Plan-O-Grams, and
market / trend evaluation. Seasoned traveler with superior verbal, written
and problem solving capabilities.
PROFESSIONAL EXPERIENCE
Vice President of Sales Gennco International Inc. 1996 - Current
Gennco International Inc. is a manufacturer and distributor of wrist
watches and fashion accessories throughout North America.
Increased account sales: 1996 $2 million annual sales, 2014 $8 million.
Achieved penetration into mass, mid-tier, and ecommerce retailers. Company
director of New York Accessory market week (5 markets per year) and Las
Vegas JCK trade show. Administrator of company internet sales. I also have
overseas (Far East) global sourcing experience.
Top accomplishments:
1. 2005 received top sales recognition; follow with promotion in January
2006 to Vice President of Sales.
2. Negotiated Sears full chain roll-out of L.E.I. junior fashion open
sell watch program. $2.5 million plus in annual business.
3. Credited for Sears & Sears.com full chain roll-out of HAMLIN Ultra
Slim Stainless Steel watch line. $2 million in annual business.
Coordinated set up our HAMLIN Sears ecommerce line.
4. Launched Kohls full chain roll-out of "SO" private label junior
fashion watch brand. $1.7 million in annual business.
5. Credited for Meijer full chain roll-out of Men's UNION BAY open sell
watch program, $450K in annual business.
6. Accredited with launch and setting up HAMLIN watches on Amazon.com
$275K in annual business.
7. Credited for AAFES & AAFES.com full roll-out of HAMLIN watches, $600k
in combined annual business.
8. Key contributor and manager of companies B to C websites,
HamlinWatches.com and HamlinPortraitWatches.com
9. Organized and conduct quarterly outside rep training sessions.
-continued-
Developed longstanding relationships with the below brick & mortar and
Dot.com retailers.
Brick and Mortar Retailers Dot.com
Retailers
Sears / Kmart Amazon.com
Kohls ShopNBC
JC Penney Bradford
Exchange
Fred Meijer Hammacher &
Schlemmer
Meijer Smithsonian
AAFES Wall Street
Creations
Veterans Canteen Service Sharper Image
Shopko Sears.com
Pamida Hamlin.com
Gordmans
Hourpowerwatches.com
Marmaxx (TJ Max)
Big 5
Stage Stores
Claire's
Mills Feet Farm
Cardow Jewelers (US Virgin Islands)
Alco/Duckwall
Sales experience with the Licensed Watch Brands: Perry Ellis, Levis, Bebe,
Eddie Bauer, L.E.I, Union Bay, Doc Martin, Hour Power. Gennco Int. house
brands: Hamlin, Vector.
Account Manger: Quintel / Consort (1990 - 1995)
Wholesaler of general merchandise and jewelry
TRAINING/SKILLS
Microsoft Windows Microsoft Word Microsoft Excel
Microsoft Outlook Micrografx Picture Publisher Micrografx
Draw
Paint Shop Pro Quickbooks
Everest database CRM
EDUCATION: Northern Illinois University
Bachelor of Science in Business Administration