Medical Marketing

Jim Emmerich

*** ********** ******, *************, ** 10570

917-***-**** . ************@*****.***

SUMMARY

Senior Direct Response Copywriter that consistently delivers measurable

results with persuasive copy, strong offer messaging, and creative

thinking - for both online and print. Excels at generating ideas,

developing concepts, and executing them into winning email and direct

mail campaigns. Interactive expertise in healthcare, technology,

finance, magazine and book publishing -- specializing in customer

acquisition, retention, loyalty campaigns, lead generation, and new

product launches with a broad-based corporate, agency, and

entrepreneurial background. Recognized for exceptional innovative

thinking, fast turnaround, and as a hard-working team player that works

well with designers and marketers.

PROFESSIONAL EXPERIENCE

Senior Copywriter - McGraw-Hill Education, New York, NY 2012 -

2015

Responsibilities included online subscription retention and new

business copywriting for the medical and technical groups.

. Wrote winning e-renewals to AccessMedicine subscribers,

resulting in the most

successful email campaign created to date for

individual subscriptions

. Targeted emails to various engineering faculty by discipline

(Chemical, Mechanical, Civil, etc.)

to preview AccessEngineering, an online digital

reference tool - substantially increasing sales leads

. Created a groundbreaking email to librarians selling the 20-

volume set of the McGraw-Hill Encyclopedia

of Science & Technology - generating a substantial

amount in incremental revenue

. Executed emails and collateral promoting McGraw-Hill

Education's presence at national trade shows

. Played a major role in the development of the marketing,

messaging, and copywriting

of a new online clinical decision support tool from

McGraw-Hill Medical - ClinicalAccess

. Oversaw the creation of a wide range of successful lead

generation emails promoting the different

interactive features of AccessScience, an award-winning

online scientific resource for students

. Standardized the copy for a series of lead-generating

brochures that uniquely positioned the different

resources and interactive features of the wide range of

Access online products from McGraw-Hill Medical

. Managed the copy development of a successful email campaign

that promoted McGraw-Hill Education's

first-ever webinar, featuring patient safety expert,

Dr. Robert Wachter - attracting more than 1,200 attendees

. Developed retention and new business email templates for

Digital Sales Representatives to renew

current subscribers and propose acquiring McGraw-Hill

Education medical and technical online products

Freelance Direct Response Copywriter - New York, NY 1997 - 2012

. Supervised the copywriting and design of numerous winning

direct response direct mail and email campaigns, renewals

and e-renewals, print ads, banners, landing pages, and digital inserts

for AIG Private Client Group,

Bloomberg BusinessWeek, Conde Nast, Disney Publications,

Playboy, Taunton Press, Smithsonian,

and Wenner Media

. Worked on a contract-basis for WebMD to develop acquisition,

retention emails, and customer support

messages specifically for Medscape Member Services

Senior Copywriter - Time Inc., New York, NY 1990 - 1997

Responsibilities included direct response copywriting for a variety of

Time Inc. titles in their Consumer Marketing Division.

. Specialized in the creation of many successful launch direct

mail packages - Entertainment Weekly,

Mouth to Mouth, This Old House, American Express Travel &

Leisure Golf

. Increased subscriber retention by creating numerous renewal

controls for EW, Fortune, Money,

Sports Illustrated, and This Old House

. Launched the new Time Warner Communications Store, featuring

cell phones and other digital products,

by creating a successful direct response TV, radio, and

print campaign

. Participated in creating a new profit center for Consumer

Marketing and a new business stream for the NFL,

NHL, MLB, and NCAA by developing an on-going series of

print ads for Sports Illustrated that

sold ancillary "Championship" products

Copywriter - Wunderman Worldwide, New York, NY 1987 - 1990

. Helped American Express establish a successful new brand by

writing the direct mail launch

package for the American Express Corporate Card for Small

Business

. Conceived winning direct response TV for Time-Life Books and

Sports Illustrated

. Introduced a successful relationship marketing program to Avon

distributors

AWARDS

Gold Folio Innovation Award - Playboy Digital Insert

Time Inc. Marketing Achievement Award - Sports Illustrated " Subscriber

Advantage" Renewal Campaign

Time Inc. Marketing Achievement Award -- AUDI Direct Mail

Direct Marketing Association Gold Echo Award -- American Express

Corporate Card for Small Business

EDUCATION

B.A. Communication Arts and Sociology; Hofstra University, Hempstead,

NY

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