Marketing Sales

Leslie Proctor

**** ********* ***** ~ Salt Lake City, UT 84117

801-***-**** ******.*******@*******.***

EXECUTIVE PROFILE

Accomplished Executive with solid and progressive experience in all facets

of marketing, public relations, brand management, and strategy development.

Astute business strategist with proven success in driving revenue growth,

expanding market share, establishing brands, and translating corporate

strategies into tangible results. Regarded for the ability to expertly

drive and motivate cross-functional teams. Additional strengths include:

( Marketing Management & Advertising ( Public Relations &

Media Relations

( Social Media & Integrated Marketing ( Brand Management

( Budgeting & Forecasting ( New Product Launches

( Accelerated Growth & Expansion ( Innovative Team

Leadership

CAREER HIGHLIGHTS

. Formulated innovative business plans and led clients to a number of VC

and angel investment opportunities for clients at BPW Business

Resources.

. Devised and implemented effective marketing strategies for clients at

BPW Business Resources, which increased leads and boosted sales.

. Created and implemented strategies that doubled qualified leads at

Corda Technologies.

. Led an initiative at Corda Technologies that resulted in a number of

strategic partners worldwide and jump-started internationalization

strategy.

. Directed an initiative at Applied Financial that increased sales

effectiveness, decreased ramp-up time, and cut sales turnover in

half.

. Established protocols and tools that made Applied Financial attractive

to investors, which resulted in the corporate acquisition by Marquette

Financial.

. Directed the public relations campaign at Ogilvy that resulted in 215

million impressions in 6 weeks.

. Maintained responsibility for new product launches and branding for

high profile clients including HP, IBM, Intel, Sun, Nokia, and Real

Networks.

. Featured columnist for Linux Journal, Red Hat Under the Brim, and IBM

Linux publications.

. Columnist for Dashboard Insight and other Business Intelligence and HR

publications.

. Featured speaker at various conferences including LinuxWorld (New

York, NY), Bilism - CeBit Eurasia (Istanbul, Turkey), GUADEC

(Stuttgart, Germany, Dublin, Ireland, Seville, Spain, and Copenhagen,

Denmark), Global Linux Expo (Seoul, Korea), and Dashboard Insights

Summit.

PROFESSIONAL EXPERIENCE

SPRINGBOARD5 MARKETING, West Jordan, UT (2013-Present)

Senior Account Director

Led social media and public relations strategy for a number of clients,

both domestically and internationally.

. Oversaw account direction for all clients of the agency

. Acted as account lead for international companies in technology,

pharmaceutical and bio-tech.

BPW BUSINESS RESOURCES, Holladay, UT (2008 - 2013)

Principal

Provided consulting services to clients on marketing, public relations, and

business development strategy. Formulated and implemented business plans.

. Led social media, marketing, public relations and business development

initiatives for a number of clients.

. Led marketing for the Community Food Co-op of Utah, doubling weekly

Market Sale income and increasing monthly distribution income by 30%

in six months. Total marketing spend for this initiative was less than

$10,000.

CORDA TECHNOLOGIES, Lindon, UT (2006 - 2008)

Director of Marketing and Communications

Directed public relations, marketing, strategic planning, and advertising.

Played a key role in all aspects of new product launches, web site updates,

marketing outreach, and advertising. Designed and implemented a

comprehensive expert advocate program that placed the company ahead of

leading analysts and thought leaders in the Business Intelligence field,

which resulted in additional revenue stream. Secured slots on 3 trade

missions with the government and with a key industry publication.

Collaborated with the US Department of Commerce on matchmaking missions to

find new global partners/distributors.

. Transitioned public relations from an agency to in-house, which

reduced costs and increased visibility.

. Secured book deal with No Starch Press for a book by the CEO titled

"Dashboards for the Real World".

. Augmented the strategy and redesigned the company's website and

marketing collateral.

. Pioneered the implementation of a podcast and videocast program.

. Developed a new portal to engage current and future customers,

advocates, and partners.

. Spearheaded a new messaging push, piloted trade show strategy, secured

key speaking slots for executives, and optimized the impact of trade

show strategy.

. Created and implemented a social media campaign, which encompassed

user portal development, blogging strategy, SEO, podcast campaign, and

social media visibility campaign.

APPLIED FINANCIAL, Salt Lake City, UT (2004 - 2006)

Director of Marketing and Communications

Developed and launched innovative marketing strategies. Managed web site

design, search engine optimization, branding marketing, advertising, and

media relations. Maintained accountability for community outreach, local

visibility, and philanthropic programs. Created and implemented esprit de

corps initiatives, company events, and employee incentive programs.

. Established new branding and transitioned to a Lease Banker model,

which resulted in a strong competitive advantage as well as media

attention.

. Led initiative with sales management to increase sales and

productivity.

. Served as a member of the Executive Committee and collaborated with

the CEO and President on the disaster recovery program, process

mapping, and the creation of manuals for all departments.

FREELANCE, Los Angeles, CA & Salt Lake City, UT (2001 - 2004)

Freelance Public Relations, Marketing, and Event Manager

Directed public relations and marketing initiatives involving sponsor

companies of the Free Standards Group, GNOME Foundation, and OSDL.

Interacted with sponsor companies to create and implement international

marketing campaigns, public relations campaigns, and channel marketing

initiatives. Handled event and trade show strategy development. Created and

implemented a visibility strategy that encompassed speaker submissions,

special events, and event marketing.

. Maintained accountability for designing and implementing marketing,

channel, and public relations strategies for clients including Open

Source Development Lab, The Free Standards Group, Linux Terminal

Server Project, and GNOME Foundation, which resulted in international

media attention and strong ROI for marketing and channel initiatives.

. Led marketing and PR projects with Sun, HP, IBM, Intel, Computer

Associates, Nokia, Dell, Fujitsu, Hitachi, Mitsubishi, Red Hat,

Toshiba and Real Networks

. Oversaw all aspects of web site strategies, collateral, advertising,

logo creation, and branding activities.

. Formulated and executed comprehensive plans to reach target vertical

markets and form strategic alliances, which resulted in a number of

successful alliances with open source organizations and leading

technology companies.

Early Career: Account Supervisor - Ogilvy Public Relations, Los Angeles,

CA; Freelance Public Relations and Event Specialist, Los Angeles, CA;

Senior Regional Service Associate, Event Marketing - Boron LePore, Los

Angeles, CA; Account Supervisor - The Robbins Group, Los Angeles, CA

EDUCATION & CREDENTIALS

Bachelor of Arts, Psychology & English - University of Utah, Salt Lake

City, UT

AFFILIATIONS

Past Advisory Board Member - Women Tech Council, Past board member, GNOME

Foundation

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