Email Marketing Strategist

Heather Jo Zane

P: 213-***-**** E: *******@*****.***

**** ******* ***. ***** ***, Ca 92705

I desire a positive, creative environment that will benefit from my enthusiasm,

dedication and organizational skills.

EXPERIENCE/SKILLS

• Responsys, ExactTarget, EmailLabs, MyBuys portal, Movable Ink portal

• Adobe PhotoShop, Fireworks, Dreamweaver, HTML coding

• Microsoft Office Suite, Mac & PC proficient. Mac preferred.

• Designer, proofreader and editor of collaterals, sales brochures & various advertising

campaigns

• Expansive vocabulary with excellent written and verbal skills

• Data enthusiast, deep dive analyst and reporting expert

EDUCATION

1998 Cal State, Los Angeles. B.A. in Broadcasting: Film and Television.

EMPLOYMENT HISTORY

December 2014-March 2015, Pacific Dental Services

Email Engagement Strategist for over 400 Dental Offices

• Managed the Execution of Promotional Newsletter Campaigns using ExactTarget (SFMC).

• Responsive Event email messaging using css coding.

October 2011-September 2014, LD Products

Email Engagement Strategist for Ink & Toner plus Office Supply sales

• Managed the Execution of Promotional and Transactional Newsletter Campaigns using

Responsys.

• Campaign Strategy including scheduling and audience segmentation best practices including

AB testing.

• HTML code optimization of all creative for most effective Call To Action engagement with the

message.

• Experience building out campaigns in EmailLabs, ExactTarget, Responsys, Movable Ink and

MyBuys.

• Deliverability & Reputation Expert.

• Data Analysis of campaign results, including Revenue and ROI.

March 2006-October 2011, Word & Brown, CHOICE Administrators Marketing

Department

Senior Account Manager-Marketing

• Maintained Accounts, including new product launches

• Worked closely with in-house and outsourced creative teams

September 2004-March 2006. Markzware Inc.

Marketing Assistant promoted to Marketing Coordinator in 3 months.

• Assisted in the creation and organization of all marketing campaigns from

inception to fulfillment.

• Handled tracking of campaigns, reports, and budget restrictions.

Heather Jo Zane

P: 213-***-**** E: *******@*****.***

1621 Franzen Ave. Santa Ana, Ca 92705

• Supervised the marketing dept. strategies and deadlines.

May 2003-June 2004. Citrus Suites, LLC

Admin. Assistant/Manager pro-tem/Leasing Agent for corporate housing catering

to film industry clientele.

Jan. 2001-Dec. 2002 Intermedia Film Equities, Inc.

Special Events Assistant to Karen Belanger, Special Projects & President of the

Intermedia Foundation.

• Assisted with publicity, premieres, festivals, and archives.

• Designed invitations, one sheets, and cover art for publicity, etc.

April 1999-Dec 2000. White Dwarf Productions

Director’s Assistant for Paul Lazarus, Director of film, television and theatre.

• Coordinated multiple events pertaining to the field, as necessary.

• Facilitated the pre-production, production and post-production of a feature

film.

PROFESSIONAL REFERENCES

Supervisory

Jenille Boston, Email Marketing Manager at LD Products. 805-***-****.

Vicky Webb, Executive Assistant, Marketing at Word & Brown. 714-***-****.

Patrick Colmenar, Development Manager at LD Products. 818-***-****.

Peer

Ryan Lynch, Business Analyst (Omniture) for M. E. Weaver. 951-***-****.

Bram Makonda, Marketing Manager, SEM Strategy at LD Products. 909-***-****.

Paul Shriner, Chief Technology Expert at AudiencePoint, 360-***-****.

Jessica Christensen, Web Designer at LD Products. 949-***-****.

Subordinate/Third Party vendors

Evan Silverstein, Sr. Account Manager at Movable Ink. 516-***-****.

Danielle McDermott, Sr. Customer Service Manager at Responsys, Oracle. 949-***-****.

Chris Cottgias, Solution Manager at Merkle, Sr. Product Consultant at Responsys. 562-***-****

Contact this candidate