Sales Marketing

Deborah Schalm

******@*******.***, 312-***-****

INTEGRATED MARKETING COMMUNICATIONS

Revenue-generating, award-winning, Global Marketing and Sales Development Director, with extensive national and

global experience. Proven ability in creation and execution of innovative multimedia programs, communications and

events. Versatile strategist who leverages strong analytical skills to accurately target prospective audience and design

broadly applicable cross-platform strategies to generate revenue and increase market share. Developed and executed

largest integrated revenue program at multi-national media company. Saved Company over $6M in printing expenses

via best practice review. Created custom database to enhance targeting capabilities and increase local revenue at digital

organization.

AREAS OF EXPERTISE

• Strategic Marketing • Revenue Generation • Event / Tradeshow Management

• Communication • Team Development • Integrated Marketing

• Proposals • Public Relations • Sales Team Support

• Creative Direction • Media Planning • Social Media/SEO/PPC

• Web Development • Brand Management • Collateral Development

PROFESSIONAL EXPERIENCE

Computershare- Communications Services – Chicago, IL 2013 – 2/2015

Marketing and Sales Development Director

• Build, develop and execute marketing plans for the Communication Services business line of Computershare,

a multi-billion dollar global enterprise in 12 countries.

• Member of Senior Leadership Team reporting to President of the division,

• Built and executed Global marketing repositioning to develop a world-wide and consistent brand

positioning including web, sales presentation, collateral and more across 5 countries that led to a 30% increase in

global revenue acquisition.

• Work with banks to incorporate digital and mobile banking with predictive analytics to enhance marketing

ROI.

• Participate in ABA conferences, Digital Banking Symposiums, Money 2020 shows throughout the year.

• Work closely with Business Development team for marketing materials and sales strategies to develop

increased business leads. Opened up West Coast market and obtained 25% increase in local revenue.

• Identify and develop marketing plans for national and local events to augment brand development.

• Consulting on and creating plan to take print/mail outsourcing platform to digital environment, adding over

$1,250M in revenue.

Wall Street Journal Office Network – Chicago, IL 2011 - 2013

Director, Marketing and Business Development

• Responsible for lead on all marketing and communication/event initiatives for increased revenue across

the network of state-of-the-art communications services with messaging and advertising through high definition

digital flat screens on office buildings throughout the US.

• Reported to CEO and managed all national programs including development of social media plan to raise

brand identity and awareness among advertising and investment community.

• Developed new and creative marketing solutions, as well as custom database, that increased advertising

revenue by 125% in key categories.

• Development and management of all sales-related marketing materials including proposals and sales

strategies across media and events to increase revenue including building new office event model to increase

revenue channels.

Nielsen Business Media – New York, NY 2009 - 2011

Director, Digital Marketing and Sales

• Responsible for creation of a new integrated corporate marketing and business development group including

packaging disparate offerings as single network to sell to major advertisers focusing on digital media and

website growth.

• Reporting to SVP, hired and managed of staff including training and development for corporate marketing

department, augmenting advertising revenue across the business line by 250%.

• Played key role in boosting sales 200% in four months with a comprehensive training program that

enabled print and tradeshow representatives to sell digital media space.

• Brought in to translate print portfolio to digital platforms allowing for more comprehensive marketing

solutions and sales.

Time Inc. / Fortune Money Group – New York, NY 2006 - 2009

Director, Integrated Marketing

• Responsible for leading integrated marketing initiatives for Fortune, Money, Fortune Small Business and

CNNMoney.com collaborating with sales teams to create customized advertising and marketing programs for

in 5 counties.

• Reporting to SVP, management of staff including career development and performance management across

the U.S. Mentored junior team members to achieve professional success.

• Skillfully managed Marriott Residence Inn’s $8M multimedia Road Warriors campaign across all

media platforms including Fortune, Time, Money, CNN, CNNMoney, CNN.com and Headline News.

• Achieved #1 market share for Fortune in under-performing freight and travel categories for two

consecutive years.

• Won First-ever Team Collaboration Award.

ADDITIONAL PROFESSIONAL EXPERIENCE

• Access Intelligence- Sr. Marketing & Communications Director

• Hearst – Senior Marketing Manager

• Hakuhodo Advertising – Media Supervisor

• Gardner Advertising- Media Planner

EDUCATION

Master of Science in Advertising, Medill School of Journalism, Northwestern University, Evanston, IL 1984

Bachelor of Arts in History, Northwestern University, Evanston, IL 1983

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