Manager Marketing
Resume:
ODETTE VELARDE
#** ******** ******, ****. **** Spirit, BF Homes, Quezon City
+632-******* (H) +639********* (M)
*************@*****.***
QUALIFICATIONS
A highly creative, self-starter professional, experienced in major account
management, corporate affairs and public relations with further interest in
brand management. A strong work ethic combined with a commitment to
excellence in all undertaken projects. Effective leader skilled in building
and motivating teams and directing major projects to timely completion.
Exemplary high-stakes skills in writing, editing and negotiation.
WORK EXPERIENCE
June 2010 - To present
Head, Public Relations and Corporate Sponsorships
Samsung Electronics Philippines Corporation
. Responsible for managing the day to day media relations and public
relations activities that increase awareness of SEPCO's mission,
products and services.
. Responsible for developing and implementing internal and external
communications strategies across an array of communications channels
including broadcast, digital and print.
. Is the primary media contact and spokesperson for the organization.
February 2009 - June 2010
Brand and PR Manager
Samsung Electronics Philippines Corporation
. Developed and implemented company's overall strategic public relations
and corporate sponsorship programs. Programs include media relations,
community relations, internal communications, corporate social
responsibility and partner relations.
. Worked as the liaison between the brand and the media by creating
press releases or sponsoring events related to the brand's image.
January 2008 - November 2008
Head, Brand Marketing
adidas Philippines Inc.
. Provided key strategies for brand building for implementation in the
local market.
. Provided cohesion in local and marketing execution of global marketing
thrusts and directions and instill necessary monitoring and control
procedures.
January 2007 - January 2008
Manager, Marketing Communications
adidas Philippines Inc.
. Created, executed, monitored and analyzed business and communication
plans for local and national markets.
. Designed marketing programs to enhance brand equity as well as improve
market position.
Career Highlight:
- Led the team that won several best practice awards in adidas Asia
Pacific for 2007. This includes Best in Corporate Social
Responsibility for the whole adidas Asia Pacific.
January 2003 -January 2007
Assistant Manager, Marketing Communications
adidas Philippines Inc.
. Provided general direction on the brand's communication strategies and
programs for short and long term executions.
Career Highlights:
- Led the team that organized the Tmac Philippine Tour.
- Led the team in all major product launches starting May 2005 when the
Marketing Director joined the adidas SEA office.
February 2002 - December 2002
Assistant Manager, Marketing Services
adidas Philippines Inc.
. Provided the general image-building strategies for the company's
various divisions.
. Expertise is geared towards execution and evaluation of traditional
advertising campaign and below-the-line efforts.
September 2000 to January 2002
Client Services Director
L2 Concepts Company
. Developed and headed implementation of advertising and public relation
events to ensure high company profile.
. Analyses significant market/competitive product developments and
prepares counter moves.
April 2000 to August 2000
Events and PR Specialist
Freelance
December 1997 to March 2000
Account Manager
Dentsu,Young,Rubicam-Alcantara Brand Communications
. Evaluated and endorsed media plans/programs and creative materials.
. In charge of documentation of plans, agreements, quotations relative
to Client need/program.
. Represented Client to Adboard cases.
July 1997 to December 1997
Consumer Insights Assistant
Dentsu, Young, Rubicam-Alcantara Brand Communications
. Designed and implemented the marketing research requirements of the
Agency and Clients.
. Interpreted and analyzed research findings and other market data into
actionable marketing recommendations.
. Conducted both qualitative and quantitative studies, from set-up to
reporting.
May 1994 to June 1997
Coordinator for Student Activities/Instructor/Moderator/Coach
St. Scholastica's College
. Acted as a consultant in organization development, methods in areas of
planning, team building, role clarification, productivity improvement
and organizational culture management.
. Conducted training activities in areas such as communication,
assertiveness, facilitator's training and in various management and
supervisory functional areas.
. Taught Journalism and Euthenics
. Coached the College Athletics team
EDUCATIONAL BACKGROUND
St. Scholastica's College, Manila
Bachelor of Arts Major in Mass Communication, 1994
University of the Philippines, Diliman
Master of Arts Major in Broadcast Communications, (academic units
completed)
CHARACTER REFERENCE
Esther Low
PR Head, SEA
Samsung Electronics
John Alonte
President
Information Gateway
Pen Roque
Corporate Marketing Director
Peerless
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