Ma. Angeli Caryl Pi gul Santos
Poblacion, Floridablanca, Pampanga
091*-***-**** / (045-***-**-**
***********.**@*****.***
Objective
To secure a position that is related to Sales and Marketing
To impart my knowledge, skills and positive attitude that will contribute
to a lasting relationship
To become an asset of this company by contributing to its massive growth
and success
Work Experience
NutriAsia, Inc., March 2013 - Present
. Key Accounts Manager (March 2015 to present)
o Manages all Sales Activities in the assigned territory and
delivers quality and consistency of all Sales Activities in the
branch level
o Establishes and maintains good business relationship with
accounts
o Manages account business performance - achievement of targets,
management of Accounts Receivables and Day Sales Outstanding
Targets, daily fieldwork routine, and call procedures
o Presents promo/projects to accounts and ensures its proper
execution
o Conducts new product introductions and report s competitor
activities
o Resolves customer concerns and issues
o Develops Sales Plans and forecasts and prepares business review
for presentation to accounts
. Key Account Specialist (June 2014 to February 2015)
o Manages all Sales Activities in the assigned territory and
delivers quality and consistency of all Sales Activities in the
branch level
o Establishes and maintains good business relationship with
accounts
o Manages account business performance - achievement of targets,
management of Accounts Receivables and Day Sales Outstanding
Targets, daily fieldwork routine, and call procedures
o Presents promo/projects to accounts and ensures its proper
execution
o Conducts new product introductions and report s competitor
activities
o Resolves customer concerns and issues
o Develops Sales Plans and forecasts and prepares business review
for presentation to accounts
. Distributor Business Specialist (March 2013 to May 2014)
o Manages strategic and operational activities within the assigned
area.
o Provides leadership and development of trade channels within the
assigned area
o Responsible for the development in building the organization and
building the business
o Implements, develops, and monitors sales, distribution,
merchandising, and promotional strategies to achieve superior
reach, profitability, availability, and visibility within the
assigned area
o Responsible for the development of Distributor business
o Provides training on distributor Sales personnel through basic
call procedure training
. RMT (Regional Modern Trade) Champ - North and Central Luzon
o Responsible in helping the development of the Regional Modern
Trade Channel
o Ensures deployment and leads in execution of plans and programs
through the Distributor Business Managers within assigned region
o Ensures complete availability, maximize visibility, and optimize
investment for activations
RPG Distribution Services, Inc., June 2012 - February 2013
. Key Account - Distribution Manager
o Responsible for negotiations on Trade and executions of
Marketing programs and activities
o Regularly supervises and conducts In-Field Coaching to
Distributor Sales Personnel ensuring proper performance of their
duties and responsibilities, including monitoring and
achievement of Sales Objectives
o Responsible for market penetration, business growth, strategies
and action plans needed to assigned area ensuring that
profitable Sales Volume, Reach, Merchandising, and Distribution
is achieved
o Regularly conducts store checks(General Trade and Key Accounts)
to ensure product availability and visibility in assigned area
o Regularly conducts business meetings with colleagues and
subordinates to discuss business reviews and directions
o Responsible for efficient and effective distributor's operations
management ensuring growth and viability
o Responsible for regular submission of Sales and monitoring
reports needed
Coca-Cola Bottlers Philippines, Inc., June 2010 - June 2012
Account Developer
o Executes and Implements APAC programs and promos
o Prepares and submits daily reports and requests for various
Merchandising equipment
Administrative Assistant (temporary/reliever)
o Provides administrative support needed by the team
o Processes requests by the team for Merchandising equipments
Other Related Experience
On-the-job Training
Philips Electronics and Lighting, Inc., April 2009 - May 2009
. Conducted survey, merchandising and various marketing field work
Conducted related marketing surveys and research, to wit:
. Market Research using the UAI Study (Dietary Supplements)
. Product Development (Pepper Spray Watch)
. Marketing Communication Programs such as TriMedia Ads (Mach5 Energy
Drink)
. New Market Development (Adult Day Care Centre)
. Comparative Analysis (Benefits of Dormitories)
. Various Marketing and Advertising Plans
Achievements
Top Achiever (Revalida for Basic Selling Fundamentals) - (September 10,
2013) - NutriAsia, Inc.
Recognition for achieving the APAC Target for 5 Consecutive Periods (June
to October 2010) -Coca-Cola Bottlers Philippines, Inc.
Recognition for Achieving World Class Red Results (November,2010)
Coca-Cola Bottlers,Philippines,Inc.
Education
Bachelor of Science in Commerce and Business Management Major in Marketing
Management University of Santo Tomas, Espa a, Manila
2006-2010
Secondary_Level St. Scholastica's Academy, CSFP
2002-2006
Affiliations
Batas Tomasino, 2009-2010
UNICEF, 2009-2010
Philippine Junior Marketing Association, 2008-2010
Thomasian Junior Marketing Association, 2008-2010
Seminars Attended
"Key Account Management" - (June 30 - July 1, 2014) - NutriAsia, Inc.
"7 Habits of Highly Effective People" - (June 18 - 20, 2014) - NutriAsia,
Inc.
"Distributor Business Development Plan" - (January 15 -17, 2014) -
NutriAsia, Inc.
Basic Selling Skills Training - (May - June 2013) - NutriAsia, Inc.
"Training-the-trainer" training - (May - June 2013) - NutriAsia, Inc.
M.E.R.I.T - NutriAsia Vision, Mission, and Values Workshop (June 2013) -
NutriAsia,Inc.
Leadership and Strategic Negotiation Seminar, RPG Distribution Services,
Inc., December 12-13, 2012
People Capability and Handling Training, Coca-Cola Bottlers,Phils.Inc.,
February, 2011
Account Developer Training/Workshop, CCBPI Merchandising School,CSFP, May11-
14, 2010
Experiencing Different Marketing Flair, University of Santo Tomas, November
26, 2009
Strategic Marketing Conference, "What's Hot? What's Cool?", New Cuneta
Astrodome, Pasay City, September 4, 2009
Marketing Republic, "Conquering The World", Mall of Asia, Pasay City,
February 21, 2009
CAMP4: 4th Conference of Aspiring Marketing Professionals, PICC, Roxas
Blvd., February 6, 2009
Skills
Vast Computer Literacy on usage of MS Word, MS Excel and Power Point
Good Oral and Written Communication Skills
Good Driving Skills
Willingness to travel and do various marketing-related fieldworks
Ability to handle and work under pressure
Languages and Dialect
English and Filipino language;
Pampango dialect
References
MR. BLUE R. PASCO, General Trade and Development Training Manager,
NutriAsia, Inc. +63-917-***-****
MS. LOURDES DOLIGOSA, Regional Sales Manager, RPG Distribution Services,
Inc.,Contact No. +63-917-***-****
MR. MILES MAMARIL, former supervisor, Coca-Cola Bottlers Phils., Inc.,
Contact No.+63-906-***-****
MR. JOLLY C. ROQUE, former Supervisor, Coca-Cola Bottlers Phils., Inc.,
Contact No. +63-917-***-****