Sales Management

Curriculum Vitae

R.Lavanya,

SLN Ladies PG,

Room no 321, 3rd Floor, 13th Cross, 20th Main,

Maruthi nagar, Madiwala 1st Stage, Near KEB office,

Mobile: +91-988******* Bangalore - 560068, Karnataka,

E-Mail:

*****************@*****.***

India.

[pic]

Career Objective

Seeking a challenging role in an organization that mentors, encourages and

appreciates employee contributions and motivates an individual employee to

go above and beyond their normal call of duty.

As a passionate, enthusiastic, versatile and innovative professional,

willing to explore new horizons and new challenges. With a proven track

record of successfully growing a business, willing to move out of my

comfort zone to take up new and challenging responsibilities as the job

demands and willing to go the extra mile to achieve success. A business

development executive that is driven and well-tuned for corporate success

by taking advantage of a mixture of an aptitude for deep, technical

understanding of the subject matter and effective sales and leadership

skills.

Professional Synopsis

o B.Tech professional having 5.5 years of experience in Business analysis &

development, Sales & Marketing, ATL & BTL activities, Market research,

Customer relationship management in the Software and Pharmaceutical

industrial Vertical.

o Deftness in the Business development, Customer Mapping, Project

initiation - Kicking off meetings, Lead KOL engagement activities, cross

functional working relationship engaging all levels, ATL & BTL

activities, sales & Marketing strategy planning in a sequential manner,

Vendor & Store management, HR business skills, Client Relationship

management & other service delivery related works.

o A self-starter and an out of box thinker with a go getter attitude &

with an entrepreneurial spirit to drive results.

o Effective presenter, negotiator and with strong analytical Skill.

Experience

> VEN Consulting India Pvt Ltd (From December 2014 - Present) - Staffing

Company

Designation: Business Development Analyst (Grade 4)

. Tracking of new green field projects, new subsidiaries geographically

emerging, Mapping the market for potential business clusters staffing

solutions - Train & Deploy, Contract to Hire

. Responsible for Sales and P&L Accountability

. Handling and Supporting the Delivery team in requirement Analysis and

making action plans to meet service level agreements.

. Escalation handling by defining escalation Matrix and level of

escalation.

. Ensure scope, cost, schedule and contractual service deliverables

across multiple technologies as per SLA's

. Coordinate with the Recruiting & Fulfillment Team to onboard new

clients and to set up customized services according to clients'

specifications.

. Ensuring growth of account QoQ from revenue perspective; compliance to

VEN quality systems.

. Tracking & analyzing MIS for taking fact based decisions in order to

meets the Customer's requirements effectively

. Anticipate Clients existing and future Requirements and strategize.

. Communicate with the existing accounts to increase or maintain levels

of the business activity and explore new revenue generating

opportunities.

. Procurement of Salary surveys and preparation of quotations & Business

Proposals for acquiring new prospective Clients & existing clients

. Preparation of Quotations, Business Proposals, Evolve SLA's, Create

RFIs & RFPs specific to client requirements & business processes

. Front ending Negotiation and closure of the sales deals. Responsible

to client retention and account management.

> Einfolge Technologies Pvt Ltd, ITPL, Bangalore (From May 2014 -

December 2014) - KPO - Patent Search & Analytics Services

Designation: Senior Executive - Business Development (International)

Roles & Responsibilities:

. Conduct Market research, develop industry intelligence & identify key

contacts and decision makers at targeted companies & Law firms,

Customer Mapping, market potential analysis, branding, Marketing

Campaign management through Email, Social Medias

. Presales, Cold Calling, Lead generation, demo presentation,

qualifying the lead and strengthening my sales pipeline

. Preparation of Sales collaterals, case studies, Blogging.

. Execution of business strategies, Business Presentations, preparing

business plans for long term & Short term objectives.

. RFP Preparation, Front ending the negotiation with the clients and

the sales closure

. Account management & Client relationship management, maintaining

smooth coordination with the clients for repeated business

. Understanding the client specific requirements and bridging the

communication between the clients and research / analytical team to

deliver the project.

. Ensure TAT of the project and serve as a specific point of contact to

the clients in the project phase.

. Preparation of BD reports for quarterly meetings

. Interviewing the candidates for the BD positions, leading the team,

giving induction and training to the new hires in the Business

development team.

> HireCraft Software Pvt Ltd, Bangalore (From June 2013 - May 2014) -

Software

Designation: Manager - Business Relations

Roles & Responsibilities:

HireCraft ATS - Talent Acquisition software -

Product Promotion & sales

. Conduct Market research, develop industry intelligence & identify key

contacts and decision makers at targeted companies, Customer Mapping,

market potential analysis, branding and other ATL & BTL activities,

Marketing Campaign management through Email, Social Media and HR

conferences.

. Cold Calling, Lead generation, demo presentation, qualifying the lead

and strengthening my sales pipeline

. Preparation of Sales collaterals

. Execution of business strategies, Business & Product Presentations,

preparing business plans and launch plans.

. Supporting the product development team with the relevant data's and

information acquired from the market

. Coordinate with the management in understanding the different process

plans, business process and functionality in depth.

. Preparation of RFP, Submission of RFP, AMC deals to the prospective

clients & front ending the negotiation & sales closures

. Preparing& Consolidating the MIS report to the management about the

progress of the project.

. Client Relationship management and serve as a point of contact to the

clients to know about the requirements, their change request and

bridging the communication between the clients and the development

team for customization or any other supports during the project time.

. End to end Sales cycle management & generating new referral business

through the existing clients

> CROSWEL INTERNATIONAL, Hosur (From Sep 2009 - July 2012) - Pharma

Designation: Senior Business Development Executive (Sep 2009 to

April 2011) then promoted to Business Development Manager (April 2011

to July 2012)

Roles & Responsibilities:

. Dealt with Advanced wound care management products & ostomy

care management products and other hospital consumables

. Involved in seasonal budgeting, sales forecast, Making

Marketing plans & strategy for Brand promotion and ensuring

the implementation for brand management, development & in

launching of new brands

. Conduct market research for identifying new market

potentials - Customer mapping, acquisition of new markets

(SWOT analysis), and pricing parameters of the brand &

competitor performance analysis, current Market trends

analysis.

. Carrying out ATL & BTL activities for sales promotion and

for business development

. Planning, Arranging& distribution of promotional materials&

initiatives to the field staffs

. Business development through networking, generate leads

through Email campaigns, cold calling & through conferences

and exhibitions (Major: ASICON (All India Surgeon

conference), Chennai Trade Fair - Medicall)

. Representing the company in the medical conferences

. Channel Management - Distribution & Franchising networks.

Appointing new distributors, assisting in the preparation on

MOU's thereby building & improving the sales pipelines.

. Act as a Coordination point between the customer,

distributors and the company

. Client relationship management, & retain distributors &

clients to have a long term business

. Handled Inventory management, Vendor management, Demand

forecast, Material planning & procurement, credit & payment

management and other service related tasks

. Involved in importing activities by assisting in import

documentation process, coordinating with the suppliers of

the products and coordinating with the customs clearance

department for product clearance & following up with our

logistics partner (2 PL & 3 PL Service providers) (DHL

(International), UTI (International), VRL Logistics, Blue

Dart, DTDC, Professional(Domestic)) in importing process as

well as in material logistics

. Preparing MIS, SOP, product training & presentation slides

& assist in ISO audits

. Assisting in the recruitment of field staffs, product

executives, head hunting and responsible for mentoring &

training them in terms of product knowledge as well as to

deliver quality services in market

. Team management,motivating the team & ensuring their

optimum performance to reach the business goal

> Solaron Technology ventures pvt ltd, Bangalore (From July 2007 -

February 2008) - Market Research

Designation: Junior Analyst

. Data Mining, Data analysis, Scrubbing & Researching -

Extra Financial work

. Analysing the Corporate sustainability and generating the

reports

. Preparing the analysis report of the companies / sectors

/ Products & Markets, as per the client requirements.

Analysing the corporate sustainability reports, market

potential analysis, annul reports, 10 K Forms etc.

. Based on the guidelines of UN global compact principles

and global reporting initiatives (GRI), ranking,

analysing the companies within their sector based on

their performance in the environment, management,

governance and social aspects is carried out and

generating a case study report to support the investment

community.

Core Competencies

Competencies:

. Excellent documentation Skill

. Knowledge in project & operations management

. Effective communication skills & good organizational skills

. Highly energetic & hardworking

. Executing the formulated business plans and driving the team towards

attaining the business goals.

. Strong in business analysis & client relationship management

. Strong knowledge in HR Business Skills, recruitment process,

screening, shortlisting, head hunting, employee retention policy etc

Profit Centre Operations:

. Identify and develop new streams for long term revenue growth and

maintaining relationships with customers to achieve repeat / referral

business.

. Conduct competitor analysis by keeping abreast of market trends and

competitor moves achieve market share metrics.

. Utilize the public information and personal network to develop

marketing intelligence for generating leads.

Sales and Marketing Management:

. Own & Drive the market - entry strategy in terms of sales & marketing

footprints in the given territories in a sequential manner, thereby

enhancing profitability.

. Manage the sales and marketing operations of HR - software product and

accountable for achieving business goals and increased sales growth

. Review & interpret the competition & market information to fine tune

the marketing strategies.

Relationship Management:

. Build and strengthen relationships with key accounts, Key opinion

leaders thereby ensuring high customer satisfaction by providing them

with complete product support.

. Close co-ordination with the departments, ensuring smooth and

profitable operations.

. Good team player, maintaining smooth cross functional working

relationship with all verticals engaging all levels

Academics

Qualification Institute / College Board / Year %

University

B.Tech PSR Engineering College - Anna University, May 2007

(Industrial Sivakasi Chennai 83

Biotechnology)

HSC IIPE, Laxmi Raman Hr. Sec State Board March

School 2003 79.42

SSLC Sri Vaiyapuri Vidyalaya Matriculation March

Matric Higher Secondary 2001 78.6

School, Sankarankovil.

Achievements

. Won 3rd Prize in 5th All India Level Engineering project exhibition

for "Wheat Grass Therapy" conducted by Vel Tech and Caritor (India)

Pvt Ltd in Chennai.

Papers presented

> Paper presented on "Eco friendly Bio fertilizers and Bio pesticides"

in Scientist 2K4 a state level technical symposium on science and

technology organized by Bannari Amman Institute of technology,

satyamangalam.

> Paper Presented on "Effect of triticum aesitivum in the haematological

parameters of vertebrates" in BioXplore'06, a national level seminar

on emerging trends in Industrial Biotechnology organized by

Vivekananda institute of engineering for women, Tiruchengode.

> Presented a model in the open house 2004 in PSR Engineering college,

Sivakasi

Projects

> Effect of Triticum Aestivum in the haematological parameters of

vertebrates.

> Detection of Mec A gene in Staphylococcus aureus using PCR Assay - a

molecular diagnostic Technique.

> Isolation and Characterization of Halophiles (Bacteria) from the sea

water and production of lipase enzyme

Training programs

> Participated in Managerial Excellence program organized by Junior

Chamber International, Sivakasi Jaycees

> Inplant Training in Apex Pharmaceutical laboratories, Chennai in the

area like Pharma production, developments, quality control and

assurance, Effluent treatment plant, Project management, Sales &

Marketing, SCM.

> Inplant training in Aavin Dairy farm, Coimbatore in the area like milk

processing, pasteurization technique, and Effluent treatment plant,

Supply chain management.

IT Skills

SKILLS TOOLS

Operating Windows

Systems

MS Office, Abacus (HR- ERP), Hirecraft ATS - Recruitment Tool,

Applications JobRasier ATS, Advance Microsoft Excel, Zoho CRM, Sales

force.com CRM tool.

Personal Details

Father's Name : Prof.K.Ramadoss

Mother's Name : Dr.V.Manonmani

Date of Birth : 29th July 1985

Languages Known : English, Tamil,(To Speak,read &

write),

Telugu (To

Speak), Hindi (Beginner - to read)

Marital Status : Married

Gender : Female

Nationality : Indian

Dependents : VL.Harrish (Son)

Permanent Address : 350A / 1230, NGO B

Colony, Nethaji Street, Sankarankoil - 627756,

Tirunelvelli

District, Tamilnadu, India.

Declaration

I hereby declare that the above furnished information and details are true

to the best of my knowledge and belief.

Date: 23rd - Mar - 2015

Place: Bangalore

Signature

(R.Lavanya)[pic]

Contact this candidate