Manager Marketing

PAMELA ANN ROSEN

510-***-**** (home) 510-***-**** (Cell)

*********@*****.*** www.linkedin.com/in/pamrosen/

www.pam-rosen.com

Pamela Rosen presents high-level executive, corporate and marketing communication to Fortune 500 companies and start-up organizations. Through

relevant and eye-catching content creation and marketing program management, she is the talent behind many companies’ public persona. She brings

innovative ideas, insight, and leadership to create and manage memorable marketing and branding programs, events, webinars, blogs, and other social

media campaigns.

PROFESSIONAL QUALIFICATIONS AND OVERVIEW:

Content Creation and Writing: Internal and Executive Communication:

Conceptualization, writing, branding, and distribution of successful Collaborates with and creates polished, professional internal

collateral materials, magazine advertisements, case studies, email blasts, communications as a ghostwriter for C-level executives. Published

landing pages, sales training, webcast scripts, white papers, blog posts ghostwritten thought leadership articles, and blogs published in The Wall

and social media content that drives traffic and inspires action. Creation Street Journal, CNET, Wired, and Travel and Leisure magazine. Crisis

of cohesive metrics that drive executive understanding and support of and image communication to internal customers. Writing of executive

marketing and corporate communication functions, and provide insight PowerPoint presentations given by executives on roadshows globally.

into the value proposition of such activities.

Cross Functional Communications: Marketing Project Management:

Works cross-functionally to create cohesive, “one voice, one company” In charge of web and print projects, live and online events around the

communications and ensure all internal stakeholders are in agreement world, collaborating with and managing design firms, internal designers,

throughout a project. Serving as a liaison between functional groups, key stakeholders, external agencies, and print production services.

ensures consistent and timely communication and works to resolve Projects include magazine advertising, marketing collateral, event

challenges arising from professional and artistic differences between management onsite and creation of event materials, and websites.

corporate teams.

CAREER SUMMARY:

AGENCY-BASED MARKETING CONTRACTOR/CONSULTANT: May 2005-Current:

CLIENTS INCLUDE:

CISCO SYSTEMS, INC. SUPPY CHAIN ORGANIZATION San Jose, CA 2014-2015

Internal Communications Lead (Short term contract)

● Development of executive presentations to be delivered by high-level Cisco management globally regarding a major corporate HR initiative.

● Creation of internal communications of a highly confidential and sensitive nature ghost written from corporate management to employee population

around the world.

● Ensuring consistent communication using Cisco internal channels such as WebEx Social, and stewardship of corporate brand standards for all

communications

NTT INNOVATION INSTITUTE Palo Alto, CA 2014

Marketing Communications/Writer (Short term contract)

● Working collaboratively with key stakeholders, wrote, produced, and published white papers, presentations, articles, and other collateral material for

the R&D arm of NTT. Topics included future-facing B2B technologies, with subjects ranging from network infrastructure to cloud storage to the

future of big data.

● Sole ghost writer for CEO and CTO of NTT i3, producing speeches, presentations, published articles, and blogs. Worked one on one with executives

to determine and write in each person’s unique editorial “voice.”

● Produced and wrote corporate newsletter covering topics that include the NTT Customer Experience Center (CXC), and the technologies and

activities being created there.

● Strategized, wrote, and managed NTT i3 social media presence, including live-Tweeting of events.

CISCO SYSTEMS COLLABORATION SOFTWARE GROUP (WEBEX) Santa Clara, CA

2009-2010

Senior Marketing Writer/Content Strategist (Contractor)

● Senior copywriter and content strategist for internal, partner, and customer facing collateral, demand generation emails and landing pages, videos,

websites, new product guides, sales briefs, FAQs, and instructional technical manuals. Wrote technical material about SaaS-based (cloud)

collaboration products and services.

● Produced revenue-generating marketing projects as project manager, working directly with cross-functional teams to understand goals and create

materials on schedule and budget.

● Collaborated with external agencies to produce industrial video assets for Cisco.com.

● Wrote and strategized WebEx content on Cisco.com as well as Webex.com, working with key stakeholders.

● Managed corporate branding to ensure consistent use, style, voice and tone with global customers and partners.

CHEVRON CORPORATION San Ramon, CA 2008

Communication Controller, Global Information Design Project Management Office (Contractor)

● Wrote and designed internal project communications for C-level executives, including presentations, emails, and project websites.

● Created successful partnerships with key stakeholders, and communicated internally within Chevron regarding IT issues, creating communication

plans within Chevron’s project management process, newsletter articles, advisories, themes and messaging.

● Preferred ghostwriter for Chevron Global IT executive, creating newsletters and blogs.

ORACLE CORPORATION Redwood Shores, CA 2007-2008

Senior Global Marketing Campaigns Manager (Contractor)

● Managed Oracle’s top-tier global online marketing campaigns spanning all of Oracle’s product lines, audiences, partners and industries, bringing in

more than 2000 leads with each campaign.

● Wrote demand generation materials such as global e-blasts and landing pages, Oracle.com web and social network media copy, and webcast and

telemarketing scripts. Preferred writer for direct mail letters on behalf of Oracle senior management, sent to installed base of more than 1 million.

● Managed projects for worldwide marketing campaigns, including localization for global re-use by Oracle sales and partners.

● Liaison between Global Marketing and Product Marketing to produce, disseminate and create demand for Oracle sales assets.

KAISER PERMANENTE Oakland, CA 2005-2006

Communications Lead (Contractor)

● Writer of sensitive communication plans and created and oversaw communication deliverables for Kaiser’s IT Department major project

implementations

● Worked individually with key stakeholders to strategize and create talking points and speeches for vice presidents and C-level executives.

● Conducted interviews and wrote weekly articles for an online publication with a large employee readership.

NON-CONTRACT (FULL-TIME PERMANENT) EMPLOYMENT

iPASS, INC. Redwood Shores, CA 2013-

2014

Marketing Writer

● Writer of all collateral materials for start-up, marketing-based Wi-Fi and business traveler service.

● Creator of campaign materials, emails, landing pages, web pages, white papers, case studies, collateral materials and emais

● Ghost writer for corporate executives, with work published in Wired.com,,CNET, and The Wall Street Journal

● Creator of quarterly studies, including the iPass Mobile Workforce Report and the iPass Wi-Fi Cost Index

● Regular contributor and editor for the corporate blog

MICREL, INC. San Jose, CA 2011-

2013

Marketing Communications Manager

● Concept, creative creation and management of global print advertising campaigns, online advertising campaigns, and lead generation campaigns.

Managed the creative development process for campaigns around the world. Manager of $2M global advertising budget.

● Concept, producing, directing and on-site managing global large-presence trade shows for the semiconductor industry globally (US, EMEA, Asia)

● Created, managed, and wrote, and produced Micrel's video productions with in-house studio built to my specifications. Initiated building of television

studio in-house, saving the company more than $20,000 per video and allowing the company to enter into video marketing.

● Creation of collateral materials and management of global collateral fulfillment.

● Proofreading of technical documents, creation of technical documents, technical writing and publications .

RISESMART, INC San Jose, CA 2010-2011

Content Manager (Writer)

● Strategized, wrote, designed and managed all public-facing content for outplacement and recruiting startup organization, including datasheets,

presentations, web copy, press releases, sales scripts, emails, demand generation webinar scripts, white papers, website, Facebook and other social

media, and proposals (RFPs).

● Sourced, edited, and maintained UI (User Experience) content and value-add materials for company’s online jobseeker portal.

● Wrote, directed, hired and managed staff, and project managed corporate videos. Established and managed in house “TV studio.”

CHARTERED SEMICONDUCTOR MANUFACTURING Milpitas, CA 2004-2005

Marketing Communications Manager

● Organized and managed 20+ trade shows annually, multiple speaking engagements and partner events in the United States and Europe for

one of the world’s top semiconductor foundries.

● Wrote portions of company website and portions of extensive worldwide intranet.

● Managed more than 30 partner companies in the semiconductor, Fabless and IP industries.

FORCE COMPUTERS (A SOLECTRON COMPANY) Fremont, CA/Munich, Germany 2004

Marketing Communications Manager, the Americas

● Produced and managed global trade show appearances and all related high-visibility marketing activities, including partner appearances

with Intel.

● Managed all public relations activities, created relationships with trade press editors, supervised an outside PR agency, resulting in

numerous placed articles and trade magazine cover stories.

● Maintained web site, wrote and produced e-mail blasts, web copy, press releases, marketing collateral, and managed outside web hosting

company.

ADAX, INC. Berkeley, CA 2003-2004

Marketing Manager

● Directed all trade show activities, produced content, logistics, and managed four major shows and several smaller industry-focused shows

and conferences annually.

● Created and managed positioning materials and budget, marketing messages for various segments of SS7 Network Signaling Market

● Interviewed, selected and managed outside PR agency.

Wrote, placed, tracked press releases internationally, resulting in greater visibility for the company worldwide.

EDUCATION AND PROFESSIONAL DEVELOPMENT

● San Jose State State University, Theatre Arts Project Management

● Ohlone College, Fremont, CA Journalism

● Zertifikat Deutsch, Goethe Institut (German language certification recognized by German government)

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