Markerting, Service, Sales

DEVNEET BOHIDAR Date of Birth: ** December, ****

Male, 28 Years *******.*******@*****.*** +91 - 886**-*****

EDUCATION

Year Qualification Institute / University % / CGPA Awards/Honors

**** **** - Marketing Inst. of Management Technology (IMT), Ghaziabad 8.36/10 Silver Medal

2009 B.E. - Mechanical Engg. SIT, Tumkur / VTU, Karnataka 81.68% First Class with Distinction

2004 XII Deepika E.M. School, Rourkela / CBSE 75.60% -

2002 X Deepika E.M. School, Rourkela / CBSE 89.00% -

PROFESSIONAL EXPERIENCE

Lava International Limited Young Leader May’14 – Till date (10 months)

• Gained extensive knowledge of all sales related operations including:-

o Distribution Life Cycle Management

o Distribution Blueprint & Territory Formation norms

o Schemes’ roll-out

o Retail Merchandising

• Implemented best practices for a distributor thereby exceeding primary sales target by 60%

PROFESSIONAL EXPERIENCE

ABB Limited Asst. Manager –Operations & Sales Jul’09 – Jun’12 (35 months)

• Responsibilities:-

o Revenue Planning for the Business Unit (BU) - ABB Turbochargers

o Preparation and submission of Techno-commercial bids for tenders

o Handling import-export formalities and inter & intra-state deliveries within India

o Coordination with various functions viz. Sales, Supply Chain (International & Domestic), Finance, Manufacturing, etc. for

proficient execution of orders

o Managing sales of ABB India with sister companies of ABB group located in various countries

• Key Initiatives:-

o Ensured flawless execution of orders worth Rs. 600-700 million every year i.e. nearly 30% of entire order intake of the BU/year

o Implemented a new mechanism for prompt coordination with cross functional teams across the BU which increased on-time

delivery to customers by nearly 10% in the period 2010-12

SUMMER INTERNSHIP

Steel Authority of India Limited (SAIL) Summer Intern Apr’12 – Jun’12 (2 months)

• Worked on a live project to assess the business requirements of key stakeholders in the four-wheel passenger & commercial vehicle

segment in the Indian automotive sector

• Deliverables:-

o Developed a framework detailing automotive customers’ business needs

o Designed a marketing blueprint for SAIL in coordination with the Central Marketing Team

SUMMER INTERNSHIP

Emami International, United Arab Emirate (U.A.E) Summer Intern Feb’12 – Apr’12 (2 months)

• Objective: Understanding the OTC (Drugs) landscape in Dubai, Sharjah & Abu Dhabi (U.A.E.)

• Deliverables:-

o Defined the OTC consumer profile across various nationalities in U.A.E.

o Performed product mapping of in-house brands vs. competition from top stores across channels

o Analyzed consumer behavior of target population by conducting a Usage & Attitude study for >300 SEC B/C/D individuals

ACADEMIC PROJECTS

• Marketing mix analysis of Pepsi Atom

o Performed a comprehensive 4P analysis of Pepsi Atom’s marketing strategy through an extensive research in Delhi-NCR region

o Proposed improvements in their positioning & execution of marketing strategy based on research insights

• Comparative analysis of brand preference for ‘Etisalat’ & ‘Du’ (Mobile Service Providers in U.A.E.)

o Examined if there is a significant difference in brand perception of Etisalat & Du through a NPS survey of 100+ UAE nationals

o Identified significant factors responsible for difference in perception using regression analysis in SPSS

ACHIEVEMENTS

• Awarded ‘Letter of Recommendation’ from Asst. General Manager-International Marketing of Emami International (U.A.E.)

• Placed among the top 5 teams of IMT selected in Hyundai Global Youth Marketing Camp 2013

• Achieved 2nd position in ‘The Amazing Manager’ event of Vaudeville 2013 - Annual festival of IMT-Dubai

• Awarded Certificate of appreciation for making Technical Paper presentations at National Level Technical Symposium (2009)

• Winner of Essay writing competition organized by Govt. of Odisha & awarded by the Chief Minister during schooling

• Achieved distinctive grades & commendable performance certificates in various Science, Mathematics & Cyber Olympiads and Talent

Scholarship examination organized at State & National level during schooling

• Awarded Certificate of Appreciation for 6 consecutive years during schooling for achieving the first rank in class in all mid-term &

annual examinations

EXTRA CURRICULAR ACTIVITIES

• Member of Senior Placement Committee at IMT, Ghaziabad (2012-14)

o Responsible for corporate relations through various campus engagements, besides organizing Guest Lectures, Placement Visits and

Placements at IMT Ghaziabad

• Awarded ‘Certificate of Appreciation’ for efficient team work & leadership qualities by student Club ‘Quest’ (2005-09)

• Winner of Best GD & 2nd Best Power Point Presentation organized at Software Technology Park of India during schooling

• Achieved 2nd position in Inter school software & seminar contest organized by Delhi Public School, Rourkela

• Passed NCC ‘A’ certificate exam & successfully completed training at their Combined Annual Training Camp

ADDITIONAL INFORMATION

• Successfully cleared the Services Selection Board (SSB) Interview of National Defense Academy (NDA), India

• Attended the “Cross Functional Decision Making & Business Impact” Simulation Workshop in February, 2013

• Hobbies: Penning & composing songs, reading books

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