Sales and Marketing, Operations

MARTHA CECILIA MARTELO

***** *. ******* **** **. Apt M3 Miami, FL 33180

Phone: 305-***-**** Email: ********************@*****.***

OPERATIONS & BUSINESS MANAGEMENT

Visionary and solutions-driven professional possessing a breadth of expertise in leading and directing all aspects of

divisional operations through the analysis of critical requirements, identifying deficiencies and the development of

both innovative and cost-effective solutions for enhancing competitiveness, spearheading growth, and increasing

productivity. Expertise in improving operations and maximizing profits through achievements in operational and

performance initiatives, cost reductions, and internal controls for multiple locations simultaneously. Proven ability

to identify deficiencies and derive innovative strategies to enhance long-term value and grow business model.

Operations Management Program Development Public Relations & Outreach

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Team Management Marketing & Social Media Process Improvement

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Collateral Development Financial Management Performance Enhancement

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Organizational Improvement Training & Development Forecasting & Best Practices

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PROFESSIONAL EXPERIENCE

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Natures Flowers (www.naturesflowers.com) Miami, FL 2/2009 – 1/2015

MANAGER ~ SALES SUPPORT & ORDER MANAGEMENT

Manage and drive the operations and team of 13 staff tasked with all aspects of the order fulfillment process, while serving as a

liaison to the sales team in regards to all customer matters.

• Lead all phases of the product life cycle from receiving the order through delivery to the customer.

• Establish procedures and processes for vendor management and customer service; monitor day to day

work of staff for process adherence and compliance.

• Partner in the evaluation of customer needs and recommend products and/or solutions, introduce new

products, and promote sales and special events in collaboration with sales team.

• Create and implement actions plans that improve operational processes and promote a culture of

continuous improvement.

• Communicate daily, weekly, monthly and seasonal goals and objectives to all levels of associates; provide

guidance in achieving those goals.

• Conducted the interviewing, hiring, training, performance and supervision of a 13 member team.

CT Miami LLC. (www.ct-miami.com) Miami, FL 10/2007 - 5/2008

TERRITORY MANAGER

Managed all aspects of individual client relationships for all telecommunications carriers in Latin America and the Caribbean,

including account servicing and review, credit assessment, receivables control, volume performance, and cross-sales results.

• Worked closely with assigned carriers to develop strategies to increase sales.

• Identified, sourced and secured new customers to meet growth requirement of the business.

• Attended workshops, trade shows, and seminars to keep up-to-date on changes in the industry.

• Increased sales in assigned territory in 100% during the first 6 months.

Speednet Communications Ltd. (www.smat-bz.com) Belize, C.A. 8/2004 - 9/2007

COMMERCIAL DIRECTOR

Managed and drove the start-up and daily operational functions of a telecommunications and service plan business, to include

the team administration of 20 staff members, marketing management, supply chain operations, budgets and sales plans.

• Led the development and launch of strategic public relations and community outreach plans and initiatives

to drive market awareness and gain competitive edge; events, TV, print, and newspapers.

• Cultivated and established client base, while driving the accomplishment of the one year business plan

targets within only 6 months; obtained over 30% of market share effectively breaking a telecom monopoly.

• Directed the interviewing, hiring, training and performance of 20 staff.

• Oversaw the management of a full suite of services including category strategy, market engagement,

supplier selection, supplier performance management, and contract management.

• Implemented all aspects of marketing research in order to devise a strategic marketing and business plan.

• Performed integral project management functions to ensure program and business success, while

identifying improvements to processes and leading in the development of staff capabilities.

• Developed and executed high-impact sales and marketing plans designed to drive awareness and achieve

revenue and profitability objectives.

• Managed all aspects of company distribution, logistics and supply chain functions.

• Prepared and managed the marketing budget related to revenues.

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Served as leader of the marketing committee responsible for generating the annual marketing/sales plan.

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Celcaribe S.A. Barranquilla, Colombia 10/1994 - 3/2004

SENIOR VICE PRESIDENT OF OPERATIONS & CUSTOMER SERVICE

Managed and oversaw all aspects of operations and the building/implementation of a 100 workstation call center charged with

providing customer and telemarketing services to the corporation and supporting the sale of products and services to

customers.

• Supervised all activities related with customer service and administration; presented with the country’s

most prestigious award, “Best Customer Service of the Telecommunication Industry in Colombia”.

• Prepared and managed the annual budget and quarterly forecast reports.

• Led the interviewing, hiring, supervision and performance of up to 104 employees.

• Served as the project manager for the development and implementation of the billing system of the

company.

• Developed, monitored and adjusted functional business plans based on financial targets and changing

business environment.

• Created and launch PR campaigns and strategies to drive awareness and increased market share.

• Served as functional consultant/advisor to marketing and sales; established performance metrics.

• Created a long-term vision and strategy for the customer service experience, making the company number

one in customer service in the country.

• Developed new services that enhanced Celcaribe and presented opportunities for revenue growth.

• Served as a member of Celcaribes’s Executive Management Team.

EDUCATION

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MASTERS IN MANAGEMENT INFORMATION SYSTEMS (MIS) (1999)

Universidad Del Norte, Barranquilla, Colombia

Top Management, Universidad de los Andes, Bogota, Colombia (1997)

BACHELOR OF SCIENCE AND ECONOMICS (1980)

Universidad Javeriana, Bogota, Colombia

Software: Microsoft Office (Excel, Word, PowerPoint, and Outlook), and QuickBooks

Social Media: Instagram, Twitter and Facebook

Training: Attended numerous training seminars and workshops; Customer Service, Finance, Sales & Marketing

Languages: Bilingual and fluent in Spanish and English

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