Research Analyst

Michael Massa

** ***** ******, ****** *****, NJ *7663

Telephone: 201-***-**** (Home); 201-***-**** (Cell)

Email: *************@***.***

Professional Profile

Analytical and detail-oriented professional who specializes in the

management of market research, databases, and key projects according to

client objectives. Utilizes research, data analysis, reporting,

presentation, and surveying to provide insight into new and existing

products. Leverages strong interpersonal skills to collect data,

communicate information, and share ideas. Works well independently and in

teams while meeting all deadlines.

Career Summary

2006 - 2014 RESEARCH ANALYST - Buyers Laboratory, LLC, Hackensack, NJ

. Conducted extensive research on product testing, competitive

intelligence, and reviews of imaging devices for inclusion on the company

website and internal database

. Researched and reported all new product launches, demonstrated deep

knowledge of new products and product feature, and advised customers and

staff on technical features

. Completed research projects in support of editorial and lab test

projects, and reviewed and edited reports

. Trained the editorial staff on the use of databases for publishing of

test reports and articles

. Contributed database expertise to the development of enhancements

2005 - 2005 PROJECT/ DATABASE MANAGEMENT - Adecco, Inc., Montvale, NJ

. Served in a key temporary role identifying, recording, and tracking

product defects

. Analyzed product defect data, recommended process improvements in the

parts manufacturing process, and directly contributed to the reduction of

bottlenecks and attainment of quality standards

2004 - 2006 DATABASE MANAGEMENT - Hobart West Solutions, Paramus, NJ

. Contributed to the operations of both a pharmaceutical company and an

electronics publishing company in temporary assignments

. Provided key support to the sales teams including media research, data

management, database expense reporting, spreadsheets, and presentation

material preparation

2003 - 2004 PROJECT MANAGER - Invoke Solutions, Tenafly, NJ

. Managed all aspects of online market research projects for key clients in

the consumer, retail, financial, and electronics industries

. Assessed client needs, established research participant specifications,

and outlined recruitment methods

. Screened participants, approved questionnaires, and confirmed that chosen

participants met client criteria

. Analyzed recruitment data, prepared survey participant reports, and

coordinated incentive payments

2002 - 2003 ASSOCIATE RESEARCH MANAGER - Time Inc., New York, NY

. Generated quantitative and qualitative online and traditional mail market

research reports

. Developed and executed surveys, analyzed data results, and prepared

insightful presentations and reports

. Utilized Insight Express software to establish, program, and monitor

Internet surveys

. Partnered with market research vendors on distribution and data returns

2001 - 2001 ASSOCIATE STUDY DIRECTOR - Synovate, Florham Park, NJ

. Developed and executed Internet, consumer mail panel, and telephone

surveys/questionnaires for consumer products including data analysis and

research reports/presentations

Education and Qualifications

MBA Marketing, Fordham University Graduate School of Business

BA Communication, Cook College, Rutgers University

Certificate Advanced Certificate - Microsoft Office in the Workplace,

Bergen Community College

Key Skills

IT Microsoft Word, Excel, PowerPoint and SAS Programming

Proficiency: Essentials

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