Manager Marketing

JASON (ZHEN) OUYANG

Analytics professional who speaks both ‘geek’ and business languages

**** ********* *****, ******** ** 43015 (Metro Columbus OH Area)

■ 803- 627-6751 (Mobile) ■ 740- 201-8163 (Home) ■ Email: ********@*****.***

SUMMARY OF QUALIFICATIONS

Marketing Strategy Marketing Sciences Advanced Analytics Predictive Modeling Credit

/Debit Risk Customer Insight Offer/Creative Testing Managed Care NCQA / HEDIS

21 years experience of providing Statistical Modeling, Advanced Analytics and Customer

•

Insights for companies like Bank of America, Fidelity, Aetna, Abbott, Huntington Bank

and LendingTree.com

13 years managerial experience in quantitative analytics function area

•

• Specialize in translating data insight into business strategies

• High level of competency in all phases of customer life cycle analytics (acquisition/

activation, relationship deepening/product cross selling, retention/ attrition prevention) and

Credit Risk modeling

• Familiarity of model validation/governance processes and compliance regulatory

requirements

• Six Sigma Green Belt Certification

PROFESSIONAL EXPERIENCE

Manager, Marketing Analytics & Predictive Modeling 01/ 2014–01/2015

Huntington Bank

Huntington Columbus, OH

Columbus,

Recruited as a predictive modeling expert to build a modeling team

• Provided marketing strategies through advanced statistical modeling, data mining,

customer profiling and segmentation

• Created a suite of targeting models for acquisition/cross-selling and retention direct mail

campaigns across multiple products

Group Manager, CRM Database Marketing 07/2012–01/2014

Abbott Laboratories Columbus, OH

Introduced predictive modeling into CRM operation process. Built a ‘Likelihood of Pregnancy’

model which optimized ‘Strong Moms’ marketing program

• Managed databases marketing operation, report, list rental, vendor management and

department operation budget

1 Jason (Zhen) Ouyang

VP, Head of Advanced Analytics 05/2011-07/2012

LendingTree.com Charlotte, NC

Built an advanced analytics team from scratch. Applied advanced analytics in Mortgage Market

condition/Application volume forecast and SEM Search Keyword profitability ranking

algorithms

• Managed a team responsible for :

Marketing Response/CRM models

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Credit Risk (PD / EAD / LGD) models

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Mortgage Application Leads Distribution Pricing optimization

o

Director / Sr. Manager / Manager, Marketing Analytics 04/2002-05/2011

Bank of America Charlotte, NC

Successfully transferred a traditional ‘push’ marketing team to a multi-channel interactive

marketing analytics team. Championed targeted modeling in online authenticated site marketing

• Held multiple management positions through promotions and internal re-organizations

Manager I: E-Commerce Marketing, 2002 – 2004

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Manager II: E-Merchandise, Authenticated Online Marketing, 2004-2006

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Manager II (Director): Digital Marketing 2006-2009

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Manager II (Director) : Retail Banking Customer Insights 2009-2010

o

Quantitative Analytics Manager (Director): Home Lending Operation Quantitative

o

Analytics 2010-2011

• Served as a board member of enterprise model validation peer review committee.

Senior Decision Analyst/Statistical Modeler 11/2000–04/2002

E-Funds (Now FIDELITY) Woodbury, MN

Was one of the major contributors in development of the ChexSystems*

* ChexSystems is an eFunds check verification service and consumer credit reporting agency. While most credit

reporting agencies report how a consumer handles credit relationships, ChexSystems provides data related to how

a consumer has handled deposit accounts at banking institutions. It is owned by Fidelity National Information

Services now.

• Lead model development and provided technical leadership and guidance to junior

modelers and programmers.

Senior Database Marketing Analyst/ Statistical Modeler 06/1999-11/2000

MBNA (Now Bank of America) Wilmington, DE

Created several Affinity Credit Card response models (United States Military Academy,

NASCAR Drivers, NFL Teams and various Universities and Colleges)

• Provided statistical modeling and data extraction support for various marketing programs

Healthcare Analyst / Epidemiologist 05/1994–06/1999

Aetna Health Plans Philadelphia, PA

Created analytical functions in one of the regional office. Created ‘Member Health Profile’

algorithms

• Involved in the early stage of NCQA Measures/ HEDIS report

• Provided core support to regional quality related issues and requests, such as member

chronic condition interventions, NCQA Measures/ HEDIS report improvement, Primary Care

Physician Utilization management

EDUCATION

• Postdoctoral Fellowship: Philadelphia, PA

Physical and Biological Anthropology University of Pennsylvania

Concentration: Quantitative assessment of physical maturity

MS:

• Harbin, China

Public Health Harbin Medical

University Concentration: Statistics/ Children and Adolescent Health

• MD: Harbin, China

Medicine Harbin Medical University

Concentration: Epidemiology / Preventive Medicine/Community Health

TECHICAL SKILLS / SOFTWARE / SYSTEM

Descriptive/Predictive Modeling Advanced Analytics/ Data Mining Customer

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Segmentation Consumer Insight Campaign Analytics Offer/Creative Test Design/DOE

• Logistic Regression GLM Cluster Survival Neural Net Decision Tree Time Series

• SAS/BASE, SAS/STAT, SAS/GRAPH, SAS/MACRO, SAS/SQL, SAS/ACCESS, SAS

Enterprise Miner, SAS Enterprise Guide, JMP

• IBM Unica, Affinium, SPSS, Knowledge Seeker, TOAD, R, Python, MINTAB

3 Jason (Zhen) Ouyang

Oracle, Teradata, DB2, UNIX, Google Analytics, Adobe Analytics/Ominture Insights,

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Coremetrics, Tableau, Spotfire, Microsoft Office Suite, Business Objects

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