Marketing Manager

CINDY (LEHMAN) CAMPBELL

Kansas City, Missouri

816-***-**** (home) . 816-***-**** (mobile)

*********@*****.***

QUALIFICATIONS

Twenty-four years of experience in advertising and marketing with a primary

focus on database/direct marketing.

o Strategic, analytical thinker capable of developing and executing

short-term and long-term marketing plans and campaigns

o Strong leadership, interpersonal, project management and

written/verbal communication skills

o Effective at CRM, mining data and incorporating geographic/demographic

information and marketing research into data-driven segmentation

strategies, cross-selling/upselling opportunities and targeted, multi-

channel marketing efforts

o Experienced in budget development and managing digital, list, print

and lettershop vendor relationships

o Proficient computer and database skills, including experience with

numerous proprietary database and reporting systems, DSI Business

Analytics, Cognos, Claritas and e-mail marketing tools (Contact

Designs, Exact Target)

Education: B.S. in Business Management; English minor

Northwest Missouri State University, graduated Cum Laude in May 1988

PROFESSIONAL EXPERIENCE

CREATIVE MARKETING PROGRAMS KC - Kansas City, Missouri Oct. 2013 - March

2014

Account Executive: Managed New Mover and Fulfillment direct marketing

programs for hospital and health care system clients in TX, NV, AZ and NC.

Responsible for client relationship management, outbound package component

and fulfillment material inventory, budgets and invoicing, status update

and inventory reports, print production, vendor relationships and the

proofing and integrity of the personalized direct mail packages.

McCORMICK COMPANY - Kansas City, Missouri Feb. 2012 - Oct. 2013

Account Executive: Part of an account team that developed and executed

print, radio, collateral, display and digital advertising for agri-business

and companion animal health accounts. Duties included budget oversight,

proofing promotional materials and product labels, generating Info Alerts

to communicate creative direction and revisions, producing client status

reports, participating in weekly status meetings with clients via

teleconference and executing and tracking e-marketing campaigns through

Exact Target.

THE KANSAS CITY STAR - Kansas City, Missouri April 1996 - Feb. 2011

Direct Marketing Manager, Circulation (2004-2011)

Other positions held (1996-2004): Loyalty Operations Manager; Market

Segment Manager; Program Manager, Circulation Marketing; Client Services

Specialist, Star Direct

Responsible for the acquisition and retention of newspaper subscribers

through direct mail, newspaper and billing inserts, collateral/brochures, e-

mail marketing, online subscription pages, past-due collections programs

and more. Experience and responsibilities included:

o Developing and managing strategic marketing plans and budgets

o Promotional copywriting; creative direction; list development;

coordination of file/postal processing, printing, and lettershop work;

selection and management of vendors

o Identifying market segmentation strategies and promotional

opportunities using marketing research, lifestyle/demographic

information and subscriber transactional data

o Structuring direct mail and e-mail tests for offer, copy, creative;

extracting mail/control groups; setting up systems codes for

discounting and promotional tracking

o Partnership marketing with Star advertisers: Kansas City Chiefs, The

Kansas City Royals, Disney on Ice, Starlight Theatre, Kansas City Zoo,

The American Royal, Union Station, Kansas City Symphony, Negro Leagues

Baseball Museum and many more

o Creating, producing and mailing up to 2 million direct mail pieces, 10

million newspaper inserts and 1 million billing inserts annually

o Working closely with Telemarketing and Outside Sales in the execution

of comprehensive, results-oriented marketing campaigns

o Analyzing promotions to determine incremental results, cost-per-

renewal and cost-per-order information; making recommendations to

upper management based on program results

Due to staff reductions, also assumed responsibility for the management of

E-Star in Education, The Star's Newspapers in Education program, in

November 2008. Key responsibilities included collaborating with vendor in

web site development, content and updates; program marketing; developing

and managing annual budget and vendor relationships; selecting and

converting supplemental program materials into digital format; and weekly

teacher communications.

Accomplishments while at The Kansas City Star:

o Developed, launched and branded Star Rewards (print) and Star

Advantage (digital), retention-oriented subscriber loyalty programs

that partnered with Star advertisers to deliver rewards to subscribers

and increased traffic/business to retailers

o Played key role in development and rollout of EasyPay, The Star's

automatic payment plan, effectively increasing subscriber retention

and reducing billing costs; grew EasyPay base to approximately 30% of

subscriber base

o Instrumental in the launch and marketing of The Star's digital

newspaper edition (E-Star), creating another product delivery channel

to both grow circulation and increase retention

o Converted the Newspapers in Education program to a digital program (E-

Star in Education), increasing the program's circulation from 8,000 to

more than 30,000

PAYLESS CASHWAYS, INC. - Kansas City, Missouri Aug. 1992 - March 1996

Database Marketing Analyst: Responsible for the strategic planning,

development and execution of direct marketing programs targeted to both

consumers and businesses. Developed and managed a direct mail budget in

excess of $1.5 million. Created and executed marketing plans that outlined

objectives, budgets, timelines and ROI break-even thresholds. Analyzed and

evaluated mailings using transactional database tool (Archer) and mainframe

systems; issued results in the form of written reports that included

results and recommendations.

JOHN LEIFER LTD. ADVERTISING Sept. 1989 - May 1992

& MARKETING - Shawnee Mission, Kansas

Assistant Account Executive: Assisted in the management of client

relationships and budgets of up to $1 million.

Traffic Manager/Account Coordinator: Managed project details, internal

status reports, deadlines and information flow.

Contact this candidate