VP
Resume:
Roxana Frontini
*** ******** *********, #**** *****, FL 33132 305-***-**** *********@*****.***
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Top Performing Leader Seeking Growth-Oriented Executive Role within the Creative Industries
HIGH-VOLUME OPERATIONS MANAGEMENT SALES & MARKETING BRANDING & ADVERTISING CONTENT & SOCIAL MEDIA MARKETING
DIGITAL & TRADITIONAL MEDIA BUYING STRATEGIC PLANNING BUDGETING PROJECT MANAGEMENT BUSINESS GROWTH CONTRACT
NEGOTIATION TEAM BUILDING & TRAINING MULTI-TRENDS TRACKING TRADEMARK REGISTRATION COPYRIGHT ADMINISTRATION
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Top performer who makes decisions to reflect positively on operations success in alignment with vision, values, and
goals, and showcases an ability to see the “big picture” within highly diverse industries while driving multimillion-
dollar business and a strong history of sales growth and profits. Integral leader who excels at analyzing business
needs; identifying lucrative sales opportunities; defining, capturing, and retaining clients; and attaining company
leverage in competitive markets. Multilingual communicator who showcases up-to-date knowledge of multi-industry
trends while building mutually beneficial executive relationships with business peers, stakeholders, and clients.
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Industry Proficiencies:
BROADCASTING RADIO ENTERTAINMENT FASHION BEAUTY RETAIL LIFE STYLE FINANCES NON-PROFIT TRAVEL &
HOSPITALITY FOOD & BEVERAGE FURNITURE INTERIOR DESIGN ARCHITECTURE COMMERCIAL & RESIDENTIAL REAL ESTATE
AUTOMOTIVE
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P SYNOPSIS
ROFESSIONAL
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General Manager
ARS DDB, MIAMI, FL 2012 – PRESENT
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Advertising, Communications & Marketing Agency
Utilize broad scope of industry knowledge toward directing agency operations, including developing,
implementing, and updating agency policies, as well as maintaining and growing all client, media, vendor, and
partner relations.
Spearhead development and execution of business plan and annual budget, and lead generation of new
business. Including P&L, balance, cash flow and overall budget control.
Contribute analytical abilities toward proactively forecasting sales, as well as negotiating and administering
contracts with third-party vendors to successfully accomplish goals.
Lead strategies’ design and implementation for clients (e.g. brand architecture, social media campaigns,
specialized multilingual content marketing, advertising campaigns, marketing actions, media buying and
budgeting, event production) with strong focus on broadcasting content development, branding and promotion.
Lead PR, sales & marketing strategy of the agency, as well as corporate responsibility and philanthropic actions.
Lead, coordinate and supervise all agency departments such as, media, social media, digital, accounts,
creativity, production, research & planning, HR, financial & operations.
Directly report to CEO & Shareholders.
! Brought company to break-even point within first 12 months of management.
Quadrupled client portfolio and revenue within the first 2.5 years of management.
Developed a synergistic and loyal local team, as well as a solid network of vendors and partners.
! Radically improve quality of service.
Key Clients: DIRECTV SONY PICTURES TELEVISION E! ENTERTAINMENT TELEVISION FOX MERCANTIL FINANCIAL SERVICES
AMERICAN CANCER SOCIETY MIAMI FASHION WEEK SCAVOLINI 100 MONTADITOS KARE DESIGN ACTUALIDAD RADIO
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Sales, Marketing & Business Development Manager
SEVEN OCEANS INTERNATIONAL, MIAMI, FL 2010 – 2012
Multimedia Content Development and Distribution Company
! Directed strategic partnership processes and structured publishing company operation in the US and The
Canary Islands.
Led Original Content Management System design, development and implementation, as well as multimedia
product development for proprietary network of digital newspapers for the tri-continental operation (Europe, US,
Latin-America).
Led targeted identification, qualification, and securing of business opportunities in the U.S. Hispanic, Latin
America, and Spanish markets, including negotiating contracts related to online advertising, digital publishing,
and apps and software development/licensing.
Created branding, sales and marketing plan, and lead implementation process.
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Recruited team for sales and content marketing management.
Created in-house digital media buying agency to complement sales with off-network media.
Monitored online marketing campaigns’ behavior and social media insights, including developing social media
strategies to strengthen brand reputation, conversion, and sales, as well as planning, implementing, and
controlling annual sales programs while managing national and international B2B / B2C sales.
Directly reported to CEO & Shareholders.
! Transformed an idea into a solid business within only 12 months.
Conceptualized and developed long- and short-term online and offline content strategy.
Created online and print version of main newspapers of the network DiarioCritico.com
(UniversoCanario.com, MiamiDiario.com).
Successfully implemented custom-made CMS, team of content developers, web developers, CMS
administrators, and community managers which was instrumental in driving overall operations
success.
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Key Clients: SILVIA TCHERASSI ONLINE BOUTIQUE & HOTELS MIAMI SYMPHONY ORCHESTRA THE CANARY ISLANDS
GOVERNMENT GREATER MIAMI CHAMBER OF COMMERCE CAMACOL
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Business Development Manager Operations Manager
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DLT BUSINESS CONSULTING FIRM, MADRID, SPAIN 2006 – 2010
Applied strong leadership talents toward directing fast-paced headquarters office operations.
Led New Business Development, Sales, Marketing & PR Strategy for the firm.
Provided financial and legal compliance services for clients within a variety of industries, such as Media,
Marketing, Advertising, IT, Real Estate, Life Style, Travel & Hospitality, Retail, Food & Beverage, Beauty.
Oversaw trademark registration process & copyrights administration. IP portfolio management..
Led traditional and digital advertising international compliance analysis, with strong focus on data protection
and privacy law.
! Directly reported to CEO, COO & Shareholders.
Doubled a client’s portfolio in less than two years.
Successfully managed a large-scale, high-volume portfolio of 25 companies.
Expanded firm to new areas of service in the communication, technology, and entertainment
industries.
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Key Clients: GUILLON MONTECRISTO ROMEO Y JULIETA CIGAR GOURMET L OREA PARIS KERASTASE GMP REAL ESTATE
GROUP
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Legal Associate Business Development Manager
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FRONTINI & COMPANY, CARACAS, VENEZUELA 1997 – 2006
Played a vital role in directing new business development, sales & marketing, and public relations for the
company, which was a holding for:
- Frontini & Associates (Law Firm specialized in Business, Real Estate & Entertainment Law Firm).
- Frontini Construction, Brokerage & Management (Residential and Commercial Real Estate Firm).
- Frontini Auto (GMC New & CPO Cars).
Business development role included developing, designing, coordinating, and managing profit-focused project
plans, as well as cost-effectively managing budgets and reporting all results.
Expertly quoted, designed, produced, and installed marketing materials for each project to meet or exceed
goals.
Effectively managed an IP portfolio, tracked market trends, and registered wide-ranging copyrights and
trademarks.
! Directly reported to Partners & Shareholders.
Personally drafted and negotiated specialized agreements (e.g. real estate, creative industries).
Steadily increased client portfolio and firm revenue while implementing new areas of practice (e.g.
! IP, IT).
Key Clients: PLAZA LAS AMERICAS MALL SANTA FE MALL REMIS JEWELERS BEBE LIMITED RETAIL STORE SCAVOLINI GMC
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EDUCATION, PROFESSIONAL DEVELOPMENT & TECHNICAL SUMMARY
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Juris Doctor
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ST. MARY’S UNIVERSITY (VENEZUELA) & NATIONAL UNIVERSITY DISTANCE EDUCATION (SPAIN)
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Master in High Technologies
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ARGENTINEAN CATHOLIC UNIVERSITY (ARGENTINA)
Master in International Business Management
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UNIVERSITY OF ALCALÁ DE HENARES (SPAIN)
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Effective Creative Writing New Revenue Models for Digital Content Business, Marketing & Law Analytics
UNIVERSITY OF GUADALAJARA (MEXICO) / UNIVERSITY OF MIAMI (US) / GOOGLE (US)
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Intuit QuickBooks Content & Social Media Management Systems Ad Management Systems Microsoft Office
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Windows / Mac OS Pages Key Note Numbers CRM WordPress Basic HTML
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Spanish (Fluent) - English (Fluent) - Italian (Basic) - French (Basic) - Portuguese (Basic)
Marketing Professor at MMCI (Since 2015)
Assistant MBA Professor at Instituto de Empresas. Madrid, Spain (2006 – 2010)
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Assistant Masters Professor at Catholic University of Argentina. Buenos Aires, Argentina (2003 – 2004)
Media & Publicity Chair, American Cancer Society Gala (2014-2015)
Panel Moderator / Speaker, Social Media Week Ambassador, Miami Social Media Week (2013-2014)
Creative Industries Committee Member, Greater Miami Chamber of Commerce (Since 2013)
International Business Leadership Committee Member, Greater Miami Chamber of Commerce (2011)
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Professional References Provided Upon Request
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