Lisa Williams
Spanish Fort, AL 36527
Experience: Retina Specialty Institute/ Southern Eye Network (Dr. Peter
Zloty)
October 2014 – Present (Pensacola, FL)
Director of Marketing
Develop and direct marketing strategies for AL, FL, LA and MS
networks, work with advertising companies to ensure proper
branding standards are meet, Conduct conferences and attend in
all four states for medical continuing education,
Oversee thirteen marketing teams, developed an ambassador,
mentor and coaching program. Organize and fundraise for all
events held through both medical practices. Establish a Social
media for all four states. Writing and developing the first
Optometric Training Institute in the United States.
VisionAmerica
January 2011 – August 2014
Director of Marketing
Develop marketing strategies for Alabama. Monitor, measure
and analyzing the effectiveness of marketing initiatives.
Develop all social Medias and advertising campaigns. Conduct
conferences and continuing education for Alabama, conducted
communication classes for the referring network, organized
community and civic group involvement, Work closely with
ALOA and referring network of over 800 doctors to retain and
capture new referrals. Attend all conference associated with the
eye industry. Organize and fundraise annual golf tournament,
continuing education conference and set up entertainment.
Educate the referring network about new surgeries or updated
regiments.
Southeast Eye Clinic/ Dr. Peter Zloty
June 08 – January 2011
Physician Liaison
Marketing for the six doctors with emphasis on Dr. Zloty in Alabama,
Georgia and Florida. International travel liaison, advertising
and public relations, organized community and civic group
involvement, conducted communication classes for referring
network, analyzed referral data.
First Educators Credit Union
October 06 – June 08
Regional Manager /Operations Manager
Supervised all investment property loans, day-to-day
operations, broker warehouse line, portfolio mortgage lending,
phone center, and collections for all branches, Started the first
in-school, student-managed Credit Union in the southeast U.S.
Responsible for business development, training, hiring, and
discipline of employees. Member of the Credit Committee.
Developed the Indirect Department. Awarded Branch of the
Year
Lexim Mortgage, LLC. August 05 – October 06
Senior Mortgage Underwriter
Underwrite residential mortgage loans to investor standards, maintain
quality relationship with brokers and account executives. Company closed
October 06
Compass Bank, Decatur, AL., April 03-August 05
Quality Service Analyst, Assistant Vice-President (8/04-8/05)
Extensive project management; wrote, developed, & implemented
extension program for the division; reviewed payments & postings for
accuracy; re-wrote department job descriptions for HR; conducted cost
analysis for skip trace engines; wrote quality & productivity
measurements for Division; audit of employees; extensively involved in
employee training; negotiation of external contracts with vendors.
Operations Manager (4/04-8/04)
Analyzed issues with payments posting and implemented plan which
successfully resolved the problem; involved in panel interviews for
prospective employees; oversaw manager meetings; wrote & developed
department training programs; wrote P&P manual for Decatur Collections
Center; wrote turn-over tracking & reporting system; trained 4 divisions
on ACH P&P; trained all 130 department employees. Implemented idea
and was the subject-matter-expert for paperless pay-by-phone system,
which saved the company millions, and trained the new system for both
call centers.
Indirect Collections Manager (4/03-4/04)
Established goals, planning, and organization for the department;
hiring/termination, training, motivation, and leadership of the department
employees; set up training program for the department and each employee;
audit of collections vendors.
Southtrust Bank, Birmingham, AL., August 01 – April 03
Manufactured Housing & Consumer Bankruptcy & Legal
Supervisor
Responsible for the operations of the Manufactured Housing and
Consumer lending divisions for bankruptcy and legal issues; manage and
train ten employees to meet & exceed goals; negotiating settlements of
lawsuits and landowner disputes; detinue/replevin actions, foreclosures,
repossessions, business projections, maintaining attorney relations, audit
compliance, extensions, executing reaffirmation agreements, filing proof
of claims, budgeting, bankruptcy reports. Manage all corporate legal
issues for these divisions in eight states. My area exceeded goal 16 out of
17 months.
TICO Credit Company, Jackson, TN., August 99 – March
00
Branch Manager
Responsible for all operations of a consumer finance branch of 6
employees, 1500 accounts, and $1.6 million in receivables. Consistently
exceeded all volume goals. Developed and managed a $900,000
consumer loan portfolio acquisition for the branch from another company.
Reorganized the branch to meet company delinquency and sales finance
standards.
July 97 – August 01
Due to promotion and relocation of my husband to different cities, various
other positions were held in the financial services industry.
Transouth Financial Corporation, Gadsden, AL. & Dickson,
TN., May 95 – July 97
Branch Manager, E5
Managed and led all aspects of a $6 million branch, with five employees,
including training, motivation / discipline, business development,
establishment of a dealer base, collections, budgeting, etc. Brought
Gadsden branch from #93 in the company to #3 within fifteen months.
Awarded President’s Association Award for managing one of the top
branches in the company. Received the highest audit scores and decreased
charge off to the lowest in the division. Originated largest mortgage loan
in the company at the time.
Education: Northeast State College, Pre-Law, 1984
Gadsden State Community College, Pre-Law, 1983
Fort Payne High School, Graduate 1983
The Associates (Transouth) Branch Manager Academy (TLC), 1996
Skills: Training, Personnel Management, Business Development, Lending,
Collections, Bankruptcy, Legal, Audit, and Extensive Computer
Knowledge (Word, Excel, Power Point), Public speaking, Extensive fund
raising
REFERENCES AVAILABLE UPON REQUEST