CINDY TOTAYS
Rancho Santa Margarita, CA ***** • 949-***-**** • *******@*****.***
http://www.linkedin.com/pub/dir/cindy/totays
SUMMARY OF QUALIFICATIONS
• Over nine years as a tenured Account Manager with proven abilities to offer exceptional
organization, account management, retention, and client service in a broad range of business
dimensions.
• Demonstrated success in building and maintaining long term customers through effective business
relationship build with product knowledge in real estate, business solutions and marketing.
• Proficient in identifying and connecting new business opportunities in presentation appointments.
• Highly organized and self motivated in time management. Proficient in MS Office, Excel, Outlook,
Power Point, & CRM applications.
PROFESSIONAL EXPERIENCE
Prospect Mortgage, Irvine May 2014 - Current
Lead Conversion Partner
• High volume outbound calls daily to prospective home buyers and refinance customers in lead
conversion.
• Secure warm transfers to Loan Officers for loan origination and follow up of appointments set.
• Build associated Realtors network with solution based CRM with Home Scouting buyer
application. Train and market through consultation Realtors for incubating buyers.
• Increase mobile app downloads with offering consultative features and value to Home Shoppers.
• Follow a detailed time management CRM system to create highest retention of loan opportunities
by creating relationship with prospects and past customers. High level of customer service and
consultative conversion.
Real
Estate Temps, Irvine 4/2013 – 5/2014
Consultant/Licensed Realtor
• Work with multiple builders of new home developments within Orange County with launch of
grand opening neighborhood events to maximize home buying experience.
• Provide exceptional customer service in welcoming new buyers at event tours, offering detail of
each community neighborhood amenities defining builder influence in presentation.
• Consultative sales in determining buyer’s needs through assessment and qualifying for lender
engagement.
• Present upgrades and options for each home in design and amenities.
Apartment Finder, Costa Mesa, CA 12/2010 – 4/2013
Account Manager
Managed a portfolio of clients in service by creating retention and increased monthly revenue of $3500.
Provided effective presentation to prospects through consultative sales.
• Prospect of new clients through research and network of B2C level contacts and national
corporate liaisons. Daily cold calling 25-50 outbound research calls, meeting targeted goal of two
new meeting presentations weekly in digital, print, social and email marketing.
• Account management and high level service to existing accounts weekly to maximize retention
and revenue build. Designed effective graphic presentation for print publication.
Page two – Cindy Totays
Clear Channel Outdoor, Los Angeles, CA 11/2006 – 12/2008
Account Manager
Identified local and national account opportunity in all outdoor marketing formats; digital boards, wall
scapes, billboards, and bulletins. Built new business partnerships with B2C level executives. On average
sale of $45,000 in contract billing per month.
• Coordinated all outdoor campaigns with vendors and agencies nationwide from start to
completion.
• Conducted presentations to local and national businesses presenting customized campaigns to
maximize product exposure.
• Increased company profits by research and analytics of market share.
• Expertise in delivering creative proposals in response to RFP’s and discovering new business in
existing portfolios adding to billing revenue and extending term.
• Developed national agency relationships securing negotiated contracts for key accounts, i.e.
Supercuts, Papa John’s Pizza, and Fladeboe Automotive, specialized in high impact campaigns by
offering creative marketing concepts, i.e., media mix of mobile and print.
• Monitored and researched target market for new business opportunities by research of Internet,
TV, Radio, Newspaper, Journals and competitors, to achieve maximum productivity of new
business development.
PennySaver Publication, Mission Viejo, CA 5/2004 – 10/2006
Account Manager
Built recognition of services offered to new region by creating and implementing effective marketing
tools to enhance revenue and branding resources offered. Increased monthly revenue billing by $20,000
and retained account base of clients providing consistent service in campaign management.
• Developed new business opportunities by extending reach to related business in territory, offering
Print, Internet, and Direct Mail options in marketing.
• Affiliate Board Community Member offering presentations weekly at association meetings and
network events, branding PennySaver services in region.
• Host and participate in marketing business events, i.e., booth set up, host, create and organize
materials and supplies needed for attendees.
• Create effective marketing graphics for individual business growth, targeting demographics,
audience, products and opportunity. Work with other vendors to maximize campaign in
collaborative advertising, i.e., outdoor, radio, television and newspaper.
Century 21 Superstars, Rancho Santa Margarita, CA 1/2004 –
6/2006
Realtor
• Assisted buyers in home search with effective targeted research to meet buyer need. Presented
and negotiated offers on home purchase for buyers. Obtained and coordinated necessary
inspections and vendor services to meet buyers’ qualifications of property.
• Listed properties for sale and presented property in effective marketing and display for open
house.
• Market review with seller to receive the highest return on property sale to meet market conditions
and property value. Coordinated escrow for seller in escrow process.
• First quarter million dollar producer award.
References upon request