MIRKO

ADAMI

CREATIVE DIRECTOR

SHANGHAI

****

+86-135-****-****

acosda@r.postjobfree.com

blacknikotine

muronero

** ******** ****,

apt.201Shanghai (P.R.C.)

WHO

Shanghai-based Italian Creative Director in Visual Communication with 17 years of experience, who has worked on a wide variety of projects for international Brands and Agencies in China and Italy.

WHAT

Visual Identities / Branding, Editorial Design, Advertising, Concepts Generation & Presentation, Colour Design, Storyboard & Moodboard Design, Environmental Graphics, Event Design, Packaging, Ux & Ui design, Integrated Marketing Campaigns.

HOW

- Fast thinker / Visionary / Bold / Conceptual.

- Translating clients' needs into effective and coherent solutions through offline and online medias.

- Merging successfully Creativity and Strategy into unique and memorable communication products.

- Inspirational mentor / Manager of Designers' teams.

- Deep knowledge of major design softwares, technologies, production methods and materials.

CAREER

1997-2001

GRAPHIC & MULTIMEDIA DESIGNER

in sRa multidisiplinary design studio - Milan

Key Clients: Trussardi / Swarovski / Goman / Villamoda /

The Lion’s Club / Auchan

Mentored by Renzo Castiglioni (former art director of Armani in New York

in the seventies/eighties), I was asked to start a graphic design department

within the studio. In four years it grew from one person, working with

existing clientele, to a team of 5 designers, managing its own clients.

Goman produces bathroom safety products and accessories for disabled

aids.We designed a full VI, catalogues and web presence. The sells increased

exponentially and Goman is now an award winning company and one of the

European leaders of its sector.

2001-2002

ART DIRECTOR / DESIGNER

freelance - Milan

Key Clients: 1000miglia / Gilera / Rossignol / J.O.N.

While I was doing my master in Graphic and Colour Design in collaboration

with Gilera and Rossignol, I was also working on some freelance projects.

2002-2004

SENIOR ART DIRECTOR

in BC / NMB - Milan

Key Clients: Feletti / San Pellegrino / Domino /

Hausbrandt / InLingua

My time as senior art director was splitted between BC, working on

visual identities and advertising, and NMB the digital arm of the agency,

working on websites and portals. The packaging design for Feletti, the

catalogues and national advertising campaigns for Domino help them

establishing a leaders’ presence within their markets.

2004-2006

DESIGN DIRECTOR

in REDdot / PROFERO - Shanghai

Key Clients: Clubmed / Amcham / Sony / Le Royal Meridien /

Bmw / Chery / Solid Vodka / Hennessy / Nortel / Pepsicola /

Quiksilver-Roxy / Nippon / Shanghai Raquet Club / Bacardi /

Electronic Arts / Hilton / Sheraton

Landed in Shanghai, I almost immediately joined an australian boutique

hotshop: REDdot. As Design Director I was in charge to manage and mentor

a team of 8 fulltime designers and art directors, working on a wide variety of

projects: advertising, visual identities, websites, editorial.

The Clubmed honeymoon campaign, published on MediaMagazine,

created a lovely buzz in China, and ended with a good selling success.

The Agency won the international awards for the best postcard design for

two years in a row; advertising for Bacardi and Hilton has also been

published on MediaMagazine Asia.

2006-2008

SENIOR ART DIRECTOR

(project based) in INTERBRAND +freelance - Shanghai

Key Clients: Vanke / Tsindao / Siemens / Infocus / Trinasolar

Interbrand asked to conceptualize cutting edge advertising and catalogues

for Vanke and unique packaging solutions for Tsindao. Meanwhile I was

involved in designing environmental and info-graphics for the Siemens

Museum in Shanghai.

2007-2008

ASSOCIATE CREATIVE DIRECTOR

(project based) in IDENTICA - Shanghai

Key Clients: Watson / Identica

In charge of a team of 10 designers, managing creative resources

and responsible to the standard of all creative work.

Most of the work was related with new lines of packaging and labels

for Watson, and the redesign of the agency’s own visual identity.

2008-2009

ASSOCIATE CREATIVE DIRECTOR

in Ortus Group Eight - Shanghai

Key Clients: Rockbund (RockfellerGroup) /Guocoland / Zeta Spa

Directing and managing a tailor-made team to work on visual

communication and advertising for high-end properties.

Guocoland was developing “Guoson Centre”, two integrated project (Beijing /

Shanghai) consisting of Mall, Hotel, Commercial & Residential entities.

The work here was to advertise a distinctive shopping, business and enter-

tainment hub, an aspired home located in the major cities of China, through

offline medias (printed ads / brochures / floorplans / collaterals) and websites.

Guoson Centre have garnered the Asia Pacific International Property Awards

in association with Bloomberg Television 2010 for respectively, the "Best

Mixed Use Development China", the "Best Mixed Use Development Asia

Pacific" and also the "Best International Mixed-use Development".

2009-2014

GROUP CREATIVE DIRECTOR

in Ortus Group - Shanghai

Key Clients:: Coca-Cola / Starbucks / Vivo City /

General Cable / General Motors / Shanghai Library /

Audemars Piguet / Bayer / Ifc

As Group Creative Director, my job was to manage and mentor 2 teams of

designers and art directors, to follow and supervise all aspects, resources

and quality of the design works, which included Advertising, Visual Commu-

nication, Digital (web+apps), PR & Events, Integrated Marketing. Part of the

duty was also to select and hire new talents for the creative department,

and to train the account department in the briefing process.

In the first 2 years the profit of the agency jumped at +12%. Also, Starbucks

and Coca-Cola Company became agency’s clients.

The Coca-Cola 3 days event/conference in Sanya, required a massive amount

of energy to integrate successfully stage design, interior design, environ-

mental design and infographics, a specific full visual identity, theatrical

scripts, costumes and uniform design, 3D animations, movie productions,

products and gadgets design, award design and a unique iOs App.

Muhtar Kent (global CEO of the company), present at the conference,

commented:“the best Coke event in Asia”

2014-2015

CREATIVE / ART DIRECTOR / LECTURER

freelance - Shanghai

Key Clients: HKL Group / Parkson / SHISU

Back in Shanghai in September, I started working as freelance

for some personal clients; I also accepted a position as teacher for the

courses of “graphic design” and “color theory and creative expression”

at ShiSu, preparing Chinese students to study abroad (Istituto Marangoni,

Milan Polytechnic, Central Saint Martins, Royal College of Art, etc).

STUDIES

- Faculty of architecture and industial design

- Master with grant in graphic&colour design for products

- Grant for University of the Image by Fabrizio Ferri

- Selected for David Carson’s workshop “behind the seen”

LANGUAGES

- English (fluent)

- Italian (native)

PASSIONS

In Italy, I was part of a collective artist, com-

bining performing arts together with audio -

video installations. We perform in various arts

festivals as well as contemporary art galler-

ies. As solo artist, I did some exibitions on

visual arts and mixed techniques paintings.

I’m also a music composer and I play key-

boards and guitar under the name of, doing ambient / post-rock /

shoegaze compositions.

I’m now part of a duo - -,

working on an audio-video live performance

on medieval music and paintings.

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