Marketing Generalist
Resume:
Angie McDermott
****************@*****.*** **** Huntington Place Drive, Sarasota, FL
Marketing generalist with strategic brand building expertise seeking
opportunity in Florida.
Match Drive, Norwalk, CT (October 2006 - March 2014)
VP, Account Director
Business Managed: Pernod Ricard USA (all brands) & Campbell's (Pace
Salsa/Picante)
. Member of the senior management team responsible for health and growth
of agency; managing multi-million dollar businesses and programs
. Lead liaison across disciplines for integrated client planning
. Managed team of 7 executing highly effective and award winning
consumer sweepstakes, contests, promotional partnerships,
merchandising, displays and incentives
. Developed National Accounts programs resulting in menu placements at
accounts such as Buffalo Wild Wings, Applebee's, Caesar's Atlantic
City, HMS Host, etc.
. Built process for Pernod Ricard's first local market customization
program via a digital content management system, POS templates and a
sell-in tool kit including turn-key ordering/printing resources
. Executed efficient and successful mobile, desktop, Apps and TXT
programs
. Launched various innovations - new flavors, line extensions, etc.
Most recently: Malibu Red, Black, Spiced & Sparkling; Kahlua
Midnight; ABSOLUT City Series; JP Wiser's Rye
. Led Pernod Ricard business for 7th year, maintaining agency of record
status and consistently building new avenues of revenue
Ryan Partnership, Wilton, CT (March 2000 - October 2006)
Managing Director, Ryan Innovation (January 2006 - October 2006)
Business Managed: Nestl Waters North America & Heineken USA
. Led Stagegate process including discovery, scoping, business case
builds, testing/validation, launch planning and post analysis
. Developed new product positioning
. Researched and analyzed competitive environments and best practices
Sr. Program Manager - Managing Director (March 2000 - December 2005)
Business Managed: New Balance Athletic Company
. Designed key account specific programming for Nordstrom's, JCPenney,
Dick's Sporting Goods,
Shoe Carnival, Shoe Show & Lady's Foot Locker
. Managed the development and execution of New Balance sponsorship of
the O (Oprah) Live Your Best Life Tour
. Developed value-added consumer target trends & insights presentations
(women's & kids focused)
. Tripled project work within one year resulting in triple digit gross
profit
Business Managed: Heineken USA (Heineken, Amstel Light, Murphy's),
Heineken Northeast Regional and Heineken Caribbean
. Managed promotional program from concept through execution
. Key contributor to development and execution of award winning online
marketing communication tool
. Developed regional promotional calendar and customized planning for 32
individual Caribbean countries
. Provided value-added presentations on trends along with brand
implications and consumer insights
. Exceeded annual GP goal by 20% and effectively negotiated increased
retainer contract
Business Managed: Unilever
. Managed (2) HPC Multi-Brand projects, coordinating multi-agency
efforts
Business Managed: Nestl Ice Cream Company (Nestl & H agen-Dazs)
. Developed effectiveness & efficiency modeling; estimating/evaluating
promotional ROI
. Partnership proposal writing, negotiating and contracting
. Exceeded annual GP goal by 8%
Angie McDermott
****************@*****.*** 3737 Huntington Place Drive, Sarasota, FL
34237 Tel: 203-***-****
Clarion Marketing & Communications, Greenwich, CT (October 1997 - March
2000)
Account Supervisor
Business Managed: Guinness Bass Import Company (Guinness, Bass Ale, Harp
Lager, Kaliber Non-Alcoholic)
. Created and managed multi-million dollar promotion budgets
o The Great Guinness Toast, Guinness Fleadh, Win A Pub in Ireland,
Harp Lager Open
. Conducted tie-in partnership research, evaluated potential partners
and negotiated contracts
Jack Schwartz Shoes, Inc., New York, NY (April 1996 - October 1997)
Marketing Associate
Brands Managed: British Knights (Domestic, Hispanic, International) & Lugz
Boots & Apparel
. Assisted Marketing Director and Vice Presidents in all areas of
marketing and advertising for footwear brands in the international and
domestic markets.
. Executed marketing plans for (4) four brands including (4) four TV and
(2) two print campaigns a year
. Trafficked international, national and spot TV & print media
. Developed all POP and collateral materials including semi-annual
catalogues for (3) three brands
. Placed product in relevant publications & at key events; developed
press kits; wrote press releases
. Managed trade shows from contract through execution
. Managed and provided direction to (3) three agencies and various
vendors
. Key account specific programming and merchandising concept shop sell-
ins for Sears and Foot Locker
Promar, Inc., Norwalk, CT (August 1993 - April 1996)
Receptionist - Account Executive
Business Support: Tanqueray Gin, Staropramen Beer, ABSOLUT, Nespresso,
Bigelow Tea, Kushi Macrobiotics, Duracell Batteries, Carolina Seed,
Waterford Crystal, Florasynth Flavors & Fragrances
. Managed (3) three accounts and various projects through all stages of
development (concept - execution)
. Support for key Spirits business
. Designed media schedules and placed media for international business-
to-business account
Marketing Communication Consultants, Stamford, CT (July 1991 - June 1993)
Project Manager
Business Managed: Association of Promotional Marketing, PTT Telecom
Netherlands US, NYNEX
. Managed the development and execution of national and international
meetings and trade shows.
Relevant Proficiencies
Iconoculture, Mintel, In-StoreMarketer.org, Trendwatching.com
Additional Interests
Travel (anywhere and everywhere), Boating, Beach Lifestyle, Hiking, Skiing,
Socializing
Southern Connecticut State University, New Haven, CT
BS, Corporate Communications (August 1991), Cum Laude (GPA 3.5)
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