Web Producer

Lynne Walsh

Email: ************@*****.***

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QUALIFICATIONS:

Experienced in content management, email marketing and web design for high trafficked web sites

• Content Management System experience (Reddot Opentext, Vortal Intertech Media and Word Press)

• Experience with editing and managing audio and video for healthcare and news media websites

• Proficient in HTML, CSS, JavaScript, JQuery

o Softwares include Dreamweaver, Protools, Photoshop, and Quark

• Experience with Search Engine Optimization (SEO)

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EXPERIENCE:

JULY 2011-PRESENT HOSPITAL FOR SPECIAL SURGERY (HSS.EDU), New York, NY

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AUGUST 2014 - PRESENT

ASSOCIATE PRODUCER OF DIGITAL COMMUNICATIONS, Communications Department

*This position includes the duties associated with Web Production Coordinator in addition to the following

• eMail Marketing/Digital Advertising: Coordinate content and compile ad schedule for the:

• AAOS (American Academy of Orthopedic Surgery) email Newsletter, Headline News Now

• ACR (American College of Rheumatology) email Newsletter, ACR Morningwire

• Project Management: Organized and managed the Virtually Anywhere (external vendor) production of a series

of 360 degree virtual tours hospital-wide.

• Mobile Application Generation: Coordinate MobileSmith build of the redesigned HSS App (currently in pro-

duction)

Microsites: Create and manage Wordpress microsites for HSS (example: hss.edu/onsite)

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JULY 2011-AUGUST 2014

WEB PRODUCTION COORDINATOR, Communications Department

My role is part of a team responsible for the maintenance of the HSS.edu website using RedDot Opentext CMS.

Duties include:

• Content Management and Generation: Generate quality content on orthopedic and rheumatologic conditions as

well as maintain the HSS Physician Profile section of the HSS site (site currently hosts over 250 Physician pro-

file pages).

• The Physician Profiles section received a Gold eHealthcare Leadership Award in November 2014.

• eMail Marketing: Work across departments to gather news-worthy content and build monthly email newsletters

for professionals and patients, as well as Departmental email newsletters. The HSS eNewsletter is sent to +25K

subscribers.

• Subscribermail and Mailchimp experience

• Video Production: Schedule and coordinate shooting schedule and content research for several video projects:

• Physician Videos (over 150 HSS physicians completed and posted)

• Content Videos (physician-requested surgical prep videos)

• Mobile Application Maintenance: Update HSS mobile application with new physicians, locations, etc. using

Primacy Acsys Interactive site manager

• Hospital Service Excellence email management: Maintain and manage the HSS PR mailbox - general email

box to the Hospital - duties include triaging email requests to appropriate departments and interacting with pa-

tients through direct email correspondence to ensure they receive the help requested

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PREVIOUS EXPERIENCE

FEBRUARY 2010 - JULY 2011, BABBLE MEDIA (BABBLE.COM), New York, NY

FREELANCE SEO COORDINATOR

Responsible for researching SEO terms for upcoming and archived pages on babble.com

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o Site-wide dynamic page title tagging, meta tagging, and on-page optimization

• Basic keyword and description coding into Babble CMS

(Babble is a New York-based online parenting magazine.)

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DECEMBER 2006 - JULY 2011, WCBS NEWSRADIO 880 (WCBS880.COM), New York, NY

*The below positions were performed equally throughout my time at WCBS

JUNE 2009 - WEB PRODUCER

• Responsible for writing local and national news content for the New York/ New Jersey/ Connecticut try-

state area

• Experienced with breaking news, audio, and video

• Involved in the production of interactive elements on WCBS880.com site (polls, forums, slideshows)

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JUNE 2009 – COMMERCIAL PRODUCER

• Work with Ad/Sales department to produce commercial audio for on-air

• Responsible for audio editing through the use of Protools software and Audio Vault commercial manage-

ment system

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MAY 2007 – PRODUCTION FOR NEW YORK YANKEES BROADCAST

• Responsible for the production of highlights and audio clips attributed to NY Yankee Baseball

• Assist Yankees Broadcast Anchors, John Sterling and Suzyn Waldman

• Responsible for the production of multiple Podcasts for the WCBS880.com Web site

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DECEMBER 2006 - NEWS ROOM DESK ASSISTANT

• Assist the Producer with the production of all audio for air

• Assist in gathering facts and booking interviews

• Conduct interviews for the air

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EDUCATION:

General Assembly - Fall 2014

Front-End Web Development 10 Week Course - Completed Fall 2014

10 East 21st Street, 4th Floor, New York, NY 10010

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State University of New York at New Paltz – December 2006

Bachelor of Arts degree with a Major in Journalism

Overall GPA: 3.53 Dean’s List 2004-2006

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ASSOCIATIONS/ AWARDS:

DECEMBER 2006 - PRESENT

Member of the Writers’ Guild of America East

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2007 - NEW YORK PRESS AWARD

Served as Lead Audio Editor for WCBS’s 5th Anniversary 9/11 package

• For Radio: Anticipated News Story: WCBS Newsradio 880 “9/11- 5 Years Later”

• For Web: Outstanding Web Coverage: WCBS Newsradio 880 “9/11 - 5 Years Later”

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