Marketing Sales

ERIC HSIEH, MBA

**** *. ******* ***. #*, Chicago, IL 60614 • 312-***-**** • ********@*****.***

SUMMARY

Results-driven marketing professional with 5+ years of experience in B2B/B2C, Competitive Analysis, Marketing Management

EDUCATION

UNIVERSITY OF ILLINOIS AT CHICAGO Dec 2011

Master of Business Administration - Marketing, Management Chicago, IL

• Graduate Marketing Association - Alumni Outreach Specialist

UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN May 2003

Bachelor of Science - Chemistry Urbana, IL

PROFESSIONAL EXPERIENCE

ASSOCIATION OF LEGAL ADMINISTRATORS Apr 2013 - present

Marketing Analytics Specialist Lincolnshire, IL

Developed and executed strategic marketing and online communications plans to drive sales of ALA products/services,

maximize ROI and strengthen ALA brand across member and non-member segments.

• Led cross-functional teams in creation of marketing promotions and collateral for ALA conferences

• Spearheaded inbound marketing campaign, utilizing behavioral data to create customer personas

• Developed content marketing strategy through analysis of email and website metrics

• Employed Six Sigma techniques to uncover operational inefficiencies and streamline digital marketing process from

content creation to deployment/delivery

• Consulted in rebranding efforts with internal/external stakeholders and agencies

• Trained employees on application of traditional marketing techniques and advanced marketing automation tools

• Promoted ALA Job Bank, certification program and webinars through ALA website, newsletters and social media

SURV Mar 2012 - Apr 2013

Director of Marketing Chicago, IL

Coordinated marketing and product development initiatives to raise awareness and enhance product offering.

• Evaluated consumer segments to create target user profile and customize product features

• Developed and executed grassroots marketing campaign to demonstrate usability and proof of concept

• Leveraged social media channels to connect with potential users

BAXTER HEALTHCARE Summer 2011

Marketing Development Program Intern Deerfield, IL

Applied quantitative and qualitative analysis to develop benchmarks and strategic plans, increase awareness and improve

positioning of dialysis software within the renal healthcare market.

• Collaborated with senior management to define strategic vision and future tactics

• Worked cross-functionally with subject matter experts to gain insight into renal dialysis market

• Utilized market research to acquire voice of customer, usage patterns and end-user software preferences

PERKSPOT Summer 2010

Marketing Intern Chicago, IL

Promoted and expanded PerkSpot’s daily deal website through marketing activities, focused online initiatives and relationship

building.

• Expanded online distribution channels with local non-profit organizations and deal aggregator websites

• Designed HR marketing campaign to create brand champions and grow PerkSpot’s user base

• Wrote copy and created collateral for PerkSpot’s e-mail blasts and affiliate websites

• Conducted on-site visits at medical institutions throughout Chicago to raise brand awareness

THERMO FISHER SCIENTIFIC May 2005 - Oct 2008

Sr. Account Manager Hanover Park, IL

*2006 Award for Percentage Growth to Plan

Developed and applied segmentation and targeting strategy to transform sales territory and improve company's bottom line.

• Jumpstarted declining sales territory, achieving 114% performance in 2006 (versus 92% prior year)

• Led Chicago team in designing marketing promotions and collateral for chemical market segment

• Negotiated contracts and built discount structures to maximize customer spend and streamline ordering process

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