Sales Manager/Production Manager/Shipping & receiving

Karl Zappa

949-***-**** (preferred)

********@*****.***

Location: Orange County (Brea), CA

Status: US Citizen

Summary

More than 18 years experience in operations, distribution, and logistics management, including sales and marketing, client

relationship management, budgeting, human resource, and office administration.

• Work with executive management and board of directors to meet and exceed performance objectives for costs,

revenue, and profitability.

• Conduct regular and frequent visits to clients to generate new sales and to ensure working relationships remain

positive and communication lines are always open.

• Executes operational procedures for verification of incoming and outgoing shipments, disposition of merchandise,

and warehouse inventory

• Coordinate activities of sales, supply chain, and production scheduling to ensure availability of all products

• Develop and manage system of controls to ensure that service levels and operational perform goals are met

within a prescribed cost, revenue and profit parameters.

• Ensure that all corporate, legal, accounting, and other compliance issues are fulfilled.

• Hire, train, equip and manage all personnel in their respective positions

• Consultant for brewery start-ups such as Brouwerij West, The Breuery, Butcher’s Brewing, Tail Gate Beer, Cosmic

Brewery, and ReaperAle.

Experience

1997 - 2013

CEO/President/General Manager

Bayhawk Ales, Inc., Irvine, CA

As a working general manager of the oldest and largest brewery in Orange County, I was responsible for all sales and

marketing efforts and brewery operations. I worked closely with the board of directors, shift supervisors, distribution, and

other personnel to ensure key performance objectives (KPIs) were met and exceeded. On a day-to-day basis, I help to

ensure that all employees performed their duties safely, effectively, and efficiently.

Accomplishments

• Grew brewery from $250K in sales to more than $1.5 million. BayHawk is now a regional leader in private label

draft beer.

• Increased gross sales an average of 10 percent per year from 2008-2013; increased profit more than 25 percent

• Increased package product distribution to all West Coast, Arizona, Nevada, Hawaii and Illinois. Package products

carried in BevMo, Total Wine, CostCo, CostPlus World Market, Vons, and Albertsons in five western states

• Retired $750k in debit, increased liquid assets to more than $600K

• Successfully negotiated corporate and employee insurance packages increasing benefits and reducing premiums

by 300 percent.

Education

BA, 2001. California State University - Fullerton

Professional Associations & Licenses:

California Real Estate Broker # 00859609

California Thoroughbred Breeders Association

American Brewers Association

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