Marketing Program Manager

Dave McNeillie

** ********* ****., ********, *******, L6T 3M4 416-***-****

******@*******.***

SKILLS

Client Program Management

Cross Functional Communications

Brand Management

Logistics Planning

Multi-tasking and Prioritizing

Marketing Principles and Execution

Program Planning

Analytical Program Reporting

Financial Accountability

MS Office Applications

EXPERIENCE

Match Marketing Group

Mississauga, Ontario

March, 2014 - July, 2014

Client Program Manager (4 month contract)

Ownership of program execution through planning, staff scheduling, logistic

management of materials and assets, analysis for an experiential marketing

program promoting the Nespresso brand in Toronto and Montreal.

Delivered on all program components that lead to an increased awareness,

sales and market share for Nespresso Canada through providing over 60,000

interactive samples.

Worked jointly with the client and third party stakeholders to procure the

necessary components that aided program success.

Magnet Engagement Group Inc. (Formerly a division at Pareto Corp.)

Toronto, Ontario October,

2013 - February 2014

Client Program Manager

Lead the in-field promotional program management for Shoppers Drug Mart's

retail sampling programs and special events in the greater Toronto area and

parts of south-west Ontario.

Continued my duties from Pareto Corporation.

Pareto Corporation

Toronto, Ontario May, 2012 -

October, 2013

Regional Program Manager, Experiential Marketing

Lead the in-field promotional program management for Shoppers Drug Mart's

retail sampling programs and special events in the greater Toronto area and

parts of south-west Ontario.

Delivered executional excellence on program planning for the execution of

over 50 retail sampling programs including scheduling and staffing,

training, logistics, liaising with vendors and production companies for

collateral and materials, post-program wrap up, program budget management,

analytical program reporting and archiving.

Liaised with internal client contacts on program development and execution

while fostering a healthy and mutually beneficial relationship.

Loblaw Companies Ltd.,

Brampton, Ontario April,

2009 - October, 2010

Retail Operations Management, Grad@Loblaw Program (18 month contract)

. Developed the broad managerial skills required for daily retail

operations at Loblaws Real Canadian Super Store.

. Assisted in achieving set financial goals for all store departments and

increased customer and employee satisfaction.

LAUNCH!

Mississauga, Ontario February

2009 - April, 2009 Team Lead, Experiential Marketing

. Lead for an experiential marketing program for PepsiCo Canada promoting

AMP energy drinks and its associated promotional contest via Facebook,

while distributing 50,000 interactive samples.

. Creation and development of daily interactive program details supporting

client business objectives.

. Compiled archiving of inventory and detailed key findings to support the

Client Manager's reporting.

. Incorporated the all major platforms of the video gaming industry

including XBox.

Maple Leaf Sports & Entertainment Ltd.,

Toronto, Ontario

October, 2007 - Present

Promo Team Supervisor, Marketing Services (Part-Time)

. Managed and coordinated the promo team in the distribution of promotional

items from and facilitating the execution of associated promotional

activities at Toronto Maple Leafs and Toronto Raptors home games, and

other live events at the Air Canada Centre and southern Ontario.

. Provide concise cross-functional communications to internal departments

in support of flawless executions while enhancing the customer

experience.

EDUCATION

George Brown College,

Toronto, Ontario

January, 2007-December 2007

. Ontario College Graduate Certificate, Sport & Event Marketing

George Brown College,

Toronto, Ontario

September 2002-April 2005

. Ontario College Advanced Diploma, Business Administration - Marketing

OTHER EXPERIENCE

. Completed a 4-month internship with the Canadian Breast Cancer Foundation

in 2007 within a marketing communications and event logistic role in

preparation for the 2007 CIBC Run For A Cure event contributing towards

170,000 participants raising more than $27 million in 53 communities

across Canada.

. Organized charitable 3-On-3 basketball tournament for George Brown

College Athletic Association's 40th Anniversary in 2007, gaining

sponsorship from Xilarate Sports Power Fluid and raised over $1500.00.

. Volunteer coordinator and instructor of skill development for the North

Toronto Basketball Association's weekly house league for boys and girls

under the age of 10 from October, 2000 until February, 2014.

Contact this candidate