Sales Marketing

Ken Kornbluth

***** *.*. **** ******

Pembroke Pines, FL 33028

954-***-****, ********@*********.***

Writing Samples http://www.flickr.com/photos/51688039@N02/?saved=1

PROFESSIONAL SUMMARY

Progressive marketing and advertising experience involving business to business and consumer multimedia

campaigns, technical writing, and PR developed for corporate enterprises. Successful high level experience

in planning and leading client and organizational projects focused on expanding channel distribution and

increasing market share.

Creative, original advertising concepts Skilled content strategist

Professional Web copywriting Multimedia advertising campaigns

Targeted marketing publications Consumer and B to B writing

PROFESSIONAL EXPERIENCE

Copywriter

Miccosukee Advertising & Promotions Agency

Tamiami Station, Miami, FL 33144

January 2011 Present

• Provide copywriting for all Miccosukee enterprises including: Miccosukee Resort & Gaming,

Indian Village and Miccosukee Championship, a PGA sponsored event.

• Develop broadcast copy including television and radio scripts to targeted audiences.

• Produce original concepts and copy for print advertisements, websites, brochures, digital

advertising, marketing collateral and direct mail.

• Wrote first ever book devoted exclusively to the culture and lifestyle of the Miccosukee Tribe of

Indians of Florida.

• Write advertisements for Tribe’s major sponsors including Miami Heat and Miami Marlins to

increase marketing base.

• Create promotional content including posters, sponsorship letters, digital advertising, email blasts

and video scripts in support of new corporate initiatives.

• Prepare advertising campaigns for a wide range of corporate events to create product/brand

awareness and generate sales leads.

Copywriter

Learn.com

14001 N.W. 4 Street, Sunrise, FL 33325

September 2006 December 2010

• Wrote all corporate B to B promotional copy including website, advertising and brochures, which

led to a 29% increase in sales.

• Generated new business with targeted online promotion campaigns, press releases, email blasts,

case studies and webinar invites.

• Completed technical copy including white papers and product sheets to expand corporate client

base.

• Coordinated over 30 national and regional corporate events annually.

• Produced copy for trade shows and sponsorship opportunities, which led to new prospects and

revenue streams.

Copywriter

Costa Cruises

200 S. Park Road, Hollywood, FL 33021

August 1999 September 2006

• Developed promotional campaigns including new marketing publications, advertisements and

collateral materials to roll out corporate branding strategy.

• Created professional travel literature to generate new business and meet targeted

organizational goals.

• Recommended and wrote new streamlined brochures that led to an 18% increase in cruise sales.

• Conducted advertising presentations to corporate marketing and sales executives to highlight new

marketing initiatives.

Copywriter

HH Advertising

725 N.E. 125 Street, North Miami, FL 33161

January 1995 August 1999

• Produced targeted copy for high profile accounts including Papa John’s Pizza, Florida

Lottery, Air Jamaica, Majesty Cruise Line, Dolphin Cruise Line and For Eyes Optical.

• Prepared advertising and promotional materials to increase sales of clients’ products & services.

• Wrote, proofread and edited all marketing and advertising brochures, press releases, promotional

sales flyers, newsletters and point of sale literature.

• Created Web content for clients’ products to help them reach their business objectives.

EDUCATION

Copywriting Program, The Portfolio Center, Atlanta, GA.

M.B.A., Marketing Management, St. Thomas University, Miami, FL.

B.B.A., Marketing, Florida International University, Miami, FL.

BUSINESS SKILLS

Microsoft Word, Microsoft Outlook, Excel, Internet Explorer, Windows 2010..

PROFESSIONAL REFERENCES

Available upon request.

Contact this candidate