Ysabell Olson

Summary Decisive business development expert who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns.

Highlights

Fluent in Spanish Ability to analyze and interpret market data Able to form best practices to maximize profitability Excellent written and verbal communicator

11207 NW 16th Ct, Pembroke Pines FL 33026 Cell: 407-***-**** - acor88@r.postjobfree.com

Microsoft Office Suite expert Google Analytics/SEO CRM and tracking expert Creating an effective online presence

Accomplishments Two time recipient of the Presidential Award for Top Performing AE's Promoted to divisional training manager for over 160 branches within 3 years of employment. Launched aggressive growth plans that increased social media engagement from 1,067 to 3,451 customers in a single quarter. Increased annual sales by 67% through strategic marketing campaigns.

Experience Business Development Manager January 2015 to Current EXECUTIVE Magazine - Boston, FL Used consultative sales techniques to gain corporate buy in for advertising space. Recognized for the keen ability to confidently speak and negotiate with corporate leadership. Closed an annual contract with an international brand within first 2 weeks of employment.

Marketing Manager September 2015 to January 2015 La Piaggia - Boston, FL Created marketing strategies that contributed to increased sales and profitable growth while maintaining our distinguished clientèle. Increased visibility through social media by 42%. Worked across all internal teams to identify opportunities and increased guest engagement by 27%.

Sales and Marketing Manager April 2012 to August 2014 Axonyte Consulting - Boston, MA Axonyte Consulting specializes in corporate level software installations and implementations. Responsible for market expansion into new territories. Developed and executed 4-6 integrated marketing plans each quarter. Leveraging google analytics and social media, created a marketing strategy that allowed us to quickly and effectively identify leads, and increase sales prospects by 58%. Analyzed sales reports and created measurable, data driven sales initiatives that increased revenue by 67%. Worked with clients throughout the implementation process and increased the average sale by 19% Collaborated with marketing and communications teams on standardization, design and production of marketing materials.

Social Media Consultant October 2010 to March 2012 Wall Street Plaza - Boston, FL As part of the "Guerrilla Marketing Team" created out of the box marketing campaigns that contributed to customer

growth by 72%. Used various social media outlets such as Youtube, Twitter and Facebook to increase brand awareness with a small and limited budget.

Divisional Training Manager December 2004 to November 2009 HSBC Bank - Boston, MA Hired as a loan officer, consistently exceeded sales quotas and was quickly promoted to senior account manager, assistant branch manager, and within 3 years of employment promoted to divisional training manager for over 160 branches. Researched, tracked, and analyzed market trends to develop sales strategies that effectively captured new customers. Taught those strategies in a methodical and organized way to current employees and new hires. Developed training materials and workshops for all new hires.

Education Valencia College - Orlando, FL Member of Phi Theta Kappa