Marketing Sales

GREGORY ADAM PALMER

****-* ***** **** ***** Fort Collins, CO 80525

**********@*****.*** 616-***-****

www.linkedin.com/in/gregorypalmer www.gregoryapalmer.com www.gregpalmer7.wordpress.com

VICE PRESIDENT MARKETING

OF

Results-oriented branding, synchronized marketing and ecommerce professional with 20+ years of experience leading

B2C and B2B marketing initiatives across a variety of industries. Responsible for managing and launching over 360

websites. Promoted rapidly through a series of increasingly responsible leadership positions based on strong

performance strategic and technological leadership. Combines creative sensibility and strong project management

proficiency to deliver a full spectrum of integrated and strategic marketing processes. Regarded for building targeted,

cost-effective campaigns in tune with market trends and business needs. Motivating leader who improves team

performance and leverages relationship-building talents, design sensibility, and technical aptitude to enhance brand

value.

AREAS OF EXPERTISE

CORPORATE BRANDING – PRODUCT BRANDING - STRATEGIC PLANNING – MARKETING STRATEGY – GO-TO-MARKET STRATEGIES – MARKETING – CORPORATE

MARKETING - PRODUCT MARKETING – ONLINE MARKETING – EMAIL MARKETING – MARKETING COMMUNICATIONS – DIRECT MAIL – ADVERTISING – PROMOTIONS

– ECOMMERCE – SEO – GOOGLE ADWORDS – GOOGLE ANALYTICS – SOCIAL MEDIA – PRODUCT MANAGEMENT –TRADE SHOWS – CUSTOMER ACQUISITION

AND RETENTION – PUBLIC RELATIONS – SALES – BUSINESS DEVELOPMENT – REVENUE GROWTH – MARKET ANALYSIS – CONTRACT NEGOTIATION – DATABASE

MANAGEMENT – TEAM BUILDING – LEADERSHIP – BUDGET MANAGEMENT

P RO FE S S IO NA L E X P ER I E NC E

ESSENTRA COMPONENTS (FORMERLY REID SUPPLY COMPANY) – Muskegon, MI 2007 to 2014

Global industrial components distributor

MARKETING DIRECTOR

Recruited to direct and oversee all marketing and inside sales while serving as instrumental member of Leadership Team

and reporting directly to President. Supervise team of 23 marketing and sales professionals, including marketing

services, product database services, customer database services, web services, inside and government sales

departments. Allocate multi-million dollar marketing budget. Negotiate all multimedia and advertising contracts.

Migrate from two black and white catalogs twice a year to one annual 1100-page color-coded catalog to help

customers to find products easier

Rebuilt the ReidSupply.com website on a platform that Google can easily index and that customers want based on

feedback and utilize same color-coding strategy from the catalog on the web

Deliver 28% YOY growth during tenure including web sales increase from 6.41% to 14.22%

Utilize color-coding on all promotional fliers that correspond to the website and catalog

Advertise on industry portal sites and international and domestic publications to expand market reach

Increase trade show visibility with new color-coded trade show booth with lighted shelving units

Clean customer (CRM) and prospect database (PIM) of over 600K accounts

Led the rebranding marketing team for Essentra Components Americas after the acquisition of $1B company

GROUP PUBLISHING, INC. – Loveland, CO 2005 to 2007

Publisher of Christian products and services to support church ministries

MARKETING DIRECTOR

Spearheaded all marketing programs for church resources and curriculum product lines with projected revenue of $45M.

Developed and allocated marketing budget of more than $8M.

Spearheaded all marketing programs for church resources and curriculum product lines with projected revenue of

$45M

Developed and allocated marketing budget of more than $8M

Led team of 30 marketing professionals, including product managers, marketing managers, marketing coordinators,

copywriters, editors, database analysts and research, PR, corporate and product marketing, and online services

Managed web team in redesign of Group.com, corporate ecommerce site, increasing corporate website traffic 68%

Developed and implemented sales from 50 product websites

Directed all marketing programs, including direct mail, catalogs, email, as well as online promotions and applications

GREGORY ADAM PALMER

**********@*****.*** – 616-***-****

J&L INDUSTRIAL SUPPLY – Livonia, MI 2001 to 2005

Global metalworking distribution company with 130,000 metalworking products and annual revenues of $225M

SPECIAL SERVICES TECHNOLOGY MANAGER (2004 – 2005)

Oversaw marketing and technology for four separate teams, including Competitive Advantage Group, Key Accounts,

Special Order Group, and Tech Team. Led team of 30 marketing professionals and marketing budget of over $8M.

Implemented business rules to improve interdepartmental communications.

Led four strategy teams supporting business model and value proposition including those that improve quality and

productivity while reducing costs

Researched and launched smartphone application providing customer and product-specific data on demand to 70

field sales representatives

Instrumental in turning around sales, leading company to profitability, before being sold to MSC

MARKETING OPERATIONS MANAGER (2003 – 2004)

Promoted to lead staff of 20 web and print design, and product database marketing professionals. Responsible for print

and online catalogs, corporate website, brochures, bi-weekly fliers, email and fax promotions.

Created a new 2000-page catalog containing 130,000 products in a record-breaking time period and under budget

Launched 64-page bi-weekly fliers, email and fax promotions across the U.S. and U.K.

Integrated new technologies such as online catalogs, business intelligence into the call center, stand-alone web

applications and ecommerce

Increased overall sales via ecommerce from 4% to 20% within five months by collaborating with sales, ecommerce,

and marketing communications teams to increase customer penetration

DATABASE MARKETING MANAGER (2001 – 2003)

Recruited to direct three database-marketing analysts while creating customer acquisition and retention programs,

coordinating company metric reporting, and maintain integrity of company databases. Designed new sales channel while

introducing new technologies, processes and procedures, hiring new management, and establishing strategy teams.

Designed and launched new inside sales channel to increase sales by focusing on customer growth on a different

segment of the market

Increased incremental sales $4.2M in one year after researching, purchasing, and implementing business

intelligence software for U.S. and U.K. ROI was realized in one week instead of average six months to two years

Streamlined account management process by conceiving territory administration process to manage customer

accounts for diverse sales channels

Developed new territory sales business channels, resulting in up to $400K daily increase in sales

EDUCATION

Bachelor of Arts in Communications – University of Michigan – Ann Arbor, MI

ADDITIONAL

Rolled out successful international marketing campaigns in India, China, Japan, Europe, Latin America and the U.K.

Proficient in branding, synchronized marketing, ecommerce, business intelligence, Google Analytics, Google

Adwords, SEO, social media, print marketing, online and print advertising, and database management

Prior to 2001, I worked at various advertising and marketing agencies

Industries supported include Automotive, Manufacturing, Medical, Energy, Accounting, Publishing, Construction

Involved in community service including working in soup kitchens, food drives and church service activities

Gained leadership skills and experience as an Eagle Scout

Enjoy camping, hiking, swimming, fishing, and college football

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