Alejandro Leon
**** ****** **, ************ ** **210
Cell: 904-***-****
Email:
**************@***.***
U.S. Citizen
Fully Bilingual Spanish
and English
Professional profile
Highly successful Sales and Marketing manager with over 15 years experience
managing an international portfolio of growth with new and prospective
clients. Negotiated contracts at all levels to expand product and service
mix, including business development in Latin America. Sales experience in
the food & beverage, consumer products and construction industries as well
as the aluminium, precious metals, auto and chemical raw materials
capturing major market share. Responsible for analyzing data on competitors
and industry to shape business strategy and develop new products and
services. Highly developed communication skills used in managing strong
international client relationships. Delivered information seminars on new
opportunities and negotiated optimal sales terms and conditions. Sourced
raw materials from Asian countries while focusing on sales and marketing in
Latin America.
Career summary
2014 - 2015 HASKELL COMPANY
Director Business Development Latin America
Generate strategic business plans to increase revenues and profits focused
on strategic account growth and retention.
Communicate and implement business plan
Review market requirements and research niche options
Identify and qualify opportunities
In charge of the business development for the Latin American market for
engineering construction,
design, packaging and process services
Key achievements
Developed relationships at the corporate office level
Conducted sales meetings and establish relationships with key players
Opened new key opportunities for the company
1992 - 2013 METCHEMICAL - Colombia
Sales and Marketing Manager
. Maintain relationships with clients to ensure they take up the best
package of products and services
. Create and implement strategies to grow market share and client base
. Build strong relationships with new clients while informing of products
and services
. Negotiate prices, terms of sales and service agreements with
representatives from a large portfolio of clients
. Source new suppliers throughout emerging Asian markets
. Research market statistics for industry trends and competitor' analysis
to identify potential opportunities for new products and services
. Deliver seminars and provide thorough customer support to drive new
market penetration
. Represent Engelhard Corporation for business development, marketing,
sales and customer service for the export of gold of mining companies and
central bank entities to U.S.A. refinery from Colombia, Venezuela, Brazil
and Argentina ($90 million)
. Follow changes in environmental law, manage the sale of convertic
catalysts for vehicles and public transportation (in Andean countries)
from Engelhard Corp ($20 million)
. Represent overseas aluminium and chemical companies to sell their raw
materials into new South American markets. Key companies include: KB
Alloys (U.S.A.), Alteo (France), Hoesch Metallurgie (Germany), CNBM and
Sinochem Tianjin (China), Novelis (South Korea) ($25 million)
. Represent major fabricators of packaging equipment from U.S.A. in
Colombia and other Latin American countries. (Barry Wehmiller)
Key achievements
. Directly target new clients resulting in a 15% increase sales
. Increase annual revenue from $1,000,000 to $2,000,000 in just 2 years
(2007 - 2009)
. Expanded the raw materials product line to include chemical products,
which led to increased sales of nearly 60% in the first year (2006)
. Captured 90% market share of exportable gold bars and gold hydroxide in
Colombia in one year (2004)
. Strategy involved in capturing this market of private companies and
central bank of Colombia by giving seminars, customer service support,
and competitive sales conditions
1991 - 1992 FILMTEX S.A. - Colombia
Sales Executive
. Work as part of the sales team with responsibility to increase sales
revenue and market penetration
. Collect and analyze market information.
. Submit recommendations to sales, product development teams Identifying
potential customers, scheduling sales appointments and negotiation deals
. Identify potential customers, scheduling sales appointments and
negotiation contracts.
. Developed marketplace promotions and specials to increase sales
Key achievements
. Increased sales revenues by 10% in one year
Education and qualifications
Bachelors Bachelors in Business Administration, Universidad Javeriana
- Colombia (1989)
Professional development
. Sales seminar - Kellogg School of Management Northwestern University
. Marketing seminar - Wharton University of Pennsylvania
. Robert Kiyosaki - Rich Dad entrepreneur coaching
. Rain Group - Sales Training
Key skills
. Excellent relationship building skills
. Strong business acumen and aptitude to identify key business issues
. Problem resolving
. Leadership
. Negotiation
. Organization and time management
. Presentation
. Strategy development and implementation
. Fully proficient in word, excel, power point and Cosential CRM
Personal details
Interests Reading, family, volunteer and charity work
Reference List Immediately Available