Marketing Customer

ERICA J. SCOTT ***********@*******.***

E

American Citizen. 20 Years Marketing Experience. +1-718-***-**** +1-973-***-****

ABOUT Who I Am Where I’m Going

Marketing devotee. Brand builder. Image driver.Creative A fast-paced, CREATIVE, enjoyable environment to work

thinker. Dream factor finder. Style junkie. Fan of aesthet- and play with like-minded colleagues. Not a job- but a

ics. Global minded. Effective communicator. Perpetual lifestyle that will continuously inspire and ignite my pas-

pupil. Compassionate leader. sions. A culture that encourages responsibility, account-

ability and livability. A focus on results and the process.

What I Do Decision-making made easy. And innovation expected.

Marketing Communications. Brand Development. Stra-

How I’m Getting There

tegic Planning. Creative Direction. Budget Management.

Financial Deliverables. Product & Portfolio Management. Creative. Proactive. Strategic. Resourceful. Loyal.Moti-

Insights & Research. Change Management. Process vated. Detail-oriented. Logical. Analytical. Persuasive.

Improvement. Team Leadership. Traditional & Modern Flexible. Open-minded. Decisive.

Marketing Practices. Diligent. Efficient. Effective. Adept. Friendly!

EXPERIENCE David Yurman Enterprises, New York, NY (2014-Present)

Executive Director of Consumer Marketing and Strategic Insights

Responsible for developing the overall consumer marketing strategy and vision for all channels of distribution for David

Yurman with the goal of increasing awarness, acquisition and retention among David Yurman consumer target seg -

ments. Oversee the CRM and Digital Marketing teams with the responsibility for defining the customer and prospect

journey both offline and online, leveraging insights from across channels to optimize the customer experience and grow

traffic, engagement and loyalty.

Key Responsibilities

- Brand Strategy, Consumer Research, Strategic Planning, Insights

- Increase Sales, Traffic, Engagement and Profitability

BTX Group A/S (now DK Company), Denmark (2012 - 2014)

Experienced Marketing Consultant

Deliver elite marketing guidance to former employer, BTX Group A/S (Now DK Company), on consultant basis. Drive

initiatives toward capturing branding, identity, strategic visioning and business development opportunities. Direct and

write a variety of creative projects; collateral, websites, speeches, brand movies & brand books, events.

Key Achievements

- Engaged to develop brands from conceptualization through final delivery

- Handpicked to develop Group’s communication platform and business process

BTX Group A/S (now DK Company), Denmark (2008 - 2012)

VP, Marketing & Retail

Hired as CEO’s right hand for transformation to end-consumer marketing approach for 600M euro Danish fashion and

accessories company. Balanced business-minded approach with creative flair- directing development of campaigns,

websites, collateral, tradeshows & conferences, media, PR and events across company brand portfolio. Integral in

reorganizing group of 20 brands and all peripheral marketing, selling and market management functions. Executed P&L

oversight for retail chain of six-brand division, comprised of 55 franchised stores and 100+ wholesale Shop-in-Shops.

Mentored and directed in-house staff, along with franchise store owners, and multiple outside agencies throughout

Europe and the U.S.

Key Achievements

- Conceptualized and architected innovative Business Foundation – marketing processes moving forward and re-

inventing collection and brand development and sales/marketing strategies

- Catalyzed increase in customer acquisition via development of digital and social media campaign

- Built comprehensive, scalable customer database

- Led restructuring and consolidation of six marketing brand functions into one, increasing efficiency by 70%

- Seamlessly directed top-tier photographers, stylists and models within creative campaigns

Creative Nation, Denmark (2006 - 2007)

Project Lead, Freelance

Selected to devise program focused on promoting Denmark and Danish business, arts and cultural interests abroad

for company formed by Danish Royal Family and Danish Government. Created comprehensive action plans to influence

work in public relations, strategy development and media management.

Key Achievements

- Developed high-impact, worldwide events, ‘Working Together Toward Sustainability’, in OECD markets

- CONTINUED

Engaged 100+ Danish and U.S. companies for launch event in NYC

E

***********@*******.***

E RICA J. SCOTT

CONTINUED

EXPERIENCE ESCADA, New York, NY (2002 - 2006)

Director of Marketin g

CONTINUED

Directed U.S. marketing communications department for 650M euro women’s luxury fashion company. Authority

over marketing across all U.S. divisions, comprising 25% of worldwide brand sales. Channels included 17 fully owned

and operated retail stores, 150+ wholesale accounts and 10 outlet stores. Analyzed, developed and implemented

s trategic initiatives to strengthen the profile and profitability of the brand, including market research, budget and

s trategic planning, campaigns and media, product launches, collateral development, customer loyalty programs and

promotions, events, partnerships & collaborations, direct marketing and e-marketing initiatives. Coached, mentored

and led in-house staff, along with multiple global agencies and licensee partners for fragrance (Proctor & Gamble),

eyewear and fine jewelry. Conceptualized and directed innovative creative campaigns and e-commerce website.

Key Achievements

- Captured 20% revenue increase through strategic brand re-positioning in U.S. market

- Led worldwide implementation of new CRM program

- Enhanced global brand awareness via leadership and development of new customer acquisition strategy

- Integral member of senior executive team that ignited $30M EBIT turnaround of US division in one year

- Selected as source for analyzing retail business and ROI on all marketing and PR programs; critical in increasing customer

acquisition 40% in first year

EARLY CAREER ECCO USA, Inc., New Hampshire

TRAJECTORY Marketing Manager

Directed daily marketing functions for 800M euro Danish footwear and accessories company.

B RICSNET, New Hampshire

Worldwide Marketing Manager

Oversaw global marketing and communications for $80M B2B company in software and technology sector.

J SA, Inc., New Hampshire

Marketing Manager

Marketing lead for $200M award-winning architecture and interior design firm.

Turner Broadcasting, Inc., New York, NY

Marketing & Public Relations Intern

Performed research, event planning, presentation development and external collaboration for programs.

L ANGUAGES English (native language), Danish (basic), German (basic)

TECHNICAL MS Office, Apple iWork, Lotus Notes, Adobe Creative Suite (Acrobat, Illustrator, InDesign), Photography, Web, Pre -

SKILLS press, Typography

EDUCATION BA, Dual Major, Communications & International Affairs

University of New Hampshire (1991-1995), Durham, NH

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