Marketing Design

ANDREINA DIAZ 310-***-**** **********@*****.***

SUMMARY

Photographer and Art Director who knows how to marry creative visuals with commercial photography to create a compelling

brand identity. Pragmatic approach to the creative process produces dependable, consistent results. Strong oral and written

communication skills. Well-honed listening skills help establish rapport, gain clients’ respect and influence project outcomes.

Excellent ability to conceptualize and generate original ideas. Works effectively under tight deadlines. Strong focus on building

collaborative and productive relationships with clients and colleagues.

TECHNICAL AND SOFTWARE PROFICIENCES

Adobe Creative Suite Web Design Photography

Photoshop User Interface Photo retouching and processing

InDesign Wordpress LightRoom

Illustrator Dreamweaver MS Word, Power Point, Excel

Graphic Design Flash

CORE COMPETENCIES

Creative and strategic thinking Concepting Storyboarding

Project Management Team management Leadership

Budgeting

LANGUAGES

English – fluent Spanish – fluent Italian – conversational

ONLINE PORTFOLIO

http://www.Adiazphoto.com

PROFESSIONAL HISTORY AND SELECTED HIGHLIGHTS

Seymour Duncan Art Director/Senior Photographer 2008-September 2014

Santa Barbara, CA

Seymour Duncan has been the leading manufacturer of electric guitar pickups and effect pedals for 36 years.

Hired to develop all branding and marketing materials to appeal to Seymour Duncan’s large and diverse audience.

Played a key role in developing a functional marketing department with a record of meeting 100% of deadlines.

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(Reported directly to the VP of Marketing/CEO).

Established global strategies to ensure consistent quality of all marketing materials for national and

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international dealers.

Responsible for design, site structure (information architecture), and daily maintenance of a global website and many

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of its localized sites.

Conceptualize and design user interface for the company’s website and social media sites to reflect new brand

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identity.

Create print and digital media graphics that maintain the brand identity of a multimillion-dollar company.

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Direct or execute high-end photo-shoots with models and musicians, as well as still life of products.

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Supervise all aspects of our exhibit at the annual National Association of Music Merchants (NAMM) trade show (the

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number one trade show for the music industry). Manage everything from budgets to the creation of promotional

materials, logistics, booth design and set up, launch and promotion of new products. Completed all projects on time

and within budget.

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ADIAZPHOTO Creative Agency Owner/Creative Director 2004-Present

Santa Barbara, CA

Provided complete visual branding for small and medium-sized businesses in Santa Barbara, Ventura and Los Angeles,

including art direction and photography for digital and print media. Managed all aspects of the business, including planning and

budgeting.

Built and managed a team of freelance creatives: website developers, Flash programmers, graphic artists,

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photographers, videographers and editors, and guided them through collaborative projects.

Developed strategic brand identities and style guides for small and medium-sized companies, both start-ups and

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established, ensuring consistency of image and message across all media.

Evaluated existing business identities relative to trends and the market, and upgraded where necessary, so that

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clients were assured of an up-to-date image.

Planned, designed and implemented complete web sites.

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Completed all projects on time and within budget.

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TV Access Creative Consultant 2002-2010

Chicago, IL

Bi-lingual media services: the only distribution service to develop special programs for reporting by the Hispanic Media.

Advised them on how to tailor their messages to the Hispanic market, in Spanish, and how to reach that market successfully.

Translated and adapted hundreds of TV, radio and print pieces for public service campaigns.

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Oversaw production and post-production of TV and radio public service announcements.

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Wrote creative copy for print materials, storyboards for TV commercials and scripts for radio announcements,

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ensuring that messages were clear and professional.

Produced PSA announcements for organizations such as the American Diabetes Association, the American Speech-

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Language Hearing Association, and the American Heart Association, to successfully bring their important messages

to the Hispanic market.

Univision Communications Inc Manager, Corporate and Community Relations 2000-2002

Los Angeles

Managed and oversaw successful public affairs campaigns for all 17 Univision Television Group stations throughout

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the United States and Puerto Rico.

Acted as a nation-wide liaison between Univision Communications Inc., government agencies, non-profit

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organizations and other corporations, to help spread awareness of race issues in the community, primarily in health,

education and employment.

Implemented community initiatives addressing Hispanic needs at a local and national level.

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EDUCATION

Bachelor of Arts in Commercial Photography Brooks Institute of Photography, Santa Barbara, CA

and Multimedia

Associate in Arts, Fine Art Photography Fresno City College, Fresno, CA

ADDITIONAL TRAINING

Women’s Economic Ventures (WEV)

14-week program focused on researching and writing a business plan Self-employment training

MEMBERSHIPS

Hispanic Chamber of Commerce

NON PROFIT INVOLVEMENT

Created all marketing materials for the annual Seymour Duncan benefit concert for “Notes for Notes”, a Santa Barbara based

after school program that provides a safe haven for aspiring musicians. The first two concerts featured Grammy award-winning

musicians the Steve Miller Band and Los Lobos, and raised over $110,000.

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