SRIRAM NARAYANAN
E-mail: *********@*****.*** / Mobile: +919*********, +919********* / D O B : 28-02-1975
FOR SENIOR MANAGEMENT POSITION
Solid knowledge in operations, product & business development, branding and sales and marketing.
Having ability to quickly analyze key business drivers and develop strategies to grow the bottom -line.
High- integrity, energetic leader known for ability to envision and create successful outcomes in complex
situations. Diverse industry and functional expertise, with a tenacious commitment to driving sales, profit and
market share growth. Area of Excellence includes:
- Developing New Business - Negotiating & Closing Deals
- Export & Imports Knowledge - Leading Change
- Training & Development Team - Product Launch & Branding
- New Product Development - Trade Channel Setting
- Creating Winning Business Plans - Managing Budgets and P&L’s
EXECUTIVE HIGHLIGHTS
Built solid track record of success leading start -ups, turnarounds and rapidly growing companies
Business Development and Sales Leadership - Personally closed private and public sector contracts
for up to 15 M Euro with organisations such as TNPL, ITC, BILT and few customers in Europe, Turkey
and Russia.
Transformational Changes - Reinvigorated Paper sales company with declining sales by developing
product strategy that drove explosive sales growth from 500MT to 6000MT in 2 years time in Europe.
New Business Start-Up - Established innovative in Paper sales business which grew to 20 clients and
10M USD in sales within 1 year and still growing at rapid phase.
Strategic Planning - Turned around under-performing sales regions by completely changing the
product mix and sales strategy - grew annual sales up to 2300MT from 1000MT in 8 months.
Credit Financing - Secured financing from Germany, Singapore an Hongkong to develop new business
start-up for customers in both Europe and India.
CAREER HISTORY AND ACCOMPLISHMENTS
Total Experience: +18 Years (Both in Operations & Sales and Marketing
(Since August 2011) Chenming Paper Group, China.
Regional Sales Manager (Business Development )(Target : 1000 to 5000 MT/Month):
Responsible to develop the SA market and create a respectable market share in the region.
Responsible for handling large account customers.
Develop new customers and increase the market share without disturbing the existing account.
Regular mill visit in China to have the sales meeting and discussions.
Set-up Chenming office in India.
(May 2011- July 2011) As consultant in Chennai (Blue star Industries)
Consultancy for setting up the new company
Helped the company for the start up and functioning.
Training to the Marketing and sales team.
Trained to handle the Export and Imports of pulp, paper and paper board.
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Flat F, No.5 Deccan Lakshmi Apartment, 16 Cross street, Indiranagar, Adyar – 600020, Chennai, Tamil Nadu State, India
SRIRAM NARAYANAN
E-mail: *********@*****.*** / Mobile: +919*********, +919********* / D O B : 28-02-1975
(Jan 2010- April 2011) M/S Roxcel Group, Chennai (Austrian group)
Area Manager (Technical Sales)
Individually setting up of South zone new regional office.
Development of Marketing and sales team as a profit centre.
Handling of Export and Imports of pulp, paper and paper board.
Sustainability by increasing the customer base in the region
(April 2008- Jan 2010) M/S. APP Ningbo Zhonghua paper mill. (A Sinarmas group) Cap: 1.2 million MT.
Technical Sales Specialists (Eastern Europe):
Increased Eastern Europe export sales from 2500 TPM to 8000 TPM.
Sustainable development of sales by directly interacting with printers across Europe.
Development of coated board sales channel across Europe.
Extensively worked in Promotion of New products across EE, Russia and Turkey region.
Individually handled customer negotiation on quotations, long term contracts and commercial orders.
Handled critical supply chain issues to retain & build customer confidence.
(April 2004- April 2008 ) M/S Metso Paper India. (Formerly M/S. Valmet Finland).
Senior Sales Manager (Paper machine roll service and maintenance): -
Within one year increased the sales of company from 0.5 million Euros to 1.5 Million Euros.
Regularly visited customer and generated benchmark analysis data which helped to build the
customer relationship and improved their processes.
To serve potential enquiry’s, order by achieving on-time delivery of equipment and roll services.
Coordination and constant follow up with Finnish and Asian pacific service team to serve customer
order, there by increased sales of the company.
June 2001– April 2004) M/S Ballarpur paper Industries Unit Bhigwan, India . (Formerly Sinarmas India) &
February1997– June 2001 M/S Sinarmas Pulp and Paper (India) Ltd
Assistant. Manager (production and process control):- Cap: 350TPD.
Increased machine efficiency from 80% to 92.6%.
I was team leader of the channel management process with my raw material manufacturer for the
input quality required for the smooth conversion operation.
Implemented training course for new recruits Product knowledge &order servicing.
Improved order service score and managed the P.P.C by de-bottle necking the operation.
I attended various customer complaints and introduced practical solution in the operation.
March 1996 – February 1997, M/s Century pulp and paper mill .Lalkua, U.P, India.
PM3 Stock control engineer: ( Cap : 300 Tpd of Stock line) .
Taking care of day today activities of department activities by coordinating with pulp mill and
paper machine.
EDUCATIONAL BACKGROUND
NIBM-Chennai : MBA in Operational Management
SIT-Trichy: Diploma in Pulp and Paper Technology
Completed ISO 9001, 140001, 180001 trainings.
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Flat F, No.5 Deccan Lakshmi Apartment, 16 Cross street, Indiranagar, Adyar – 600020, Chennai, Tamil Nadu State, India