Sales Customer Service

James Ricci

** ************ ***** ********, ** **891 T: 401-***-**** **********@*****.***

JAMES RICCI

** ************ ***** ********, ** 02891 T: 401-***-**** **********@*****.***

SENIOR MARKETING EXECUTIVE

Senior marketing executive with extensive, progressive and outstanding track record building a diverse

portfolio of highly successful marketing programs for both small national and large global organizations.

Adept in directing marketing operations to position organizations for competitive growth. Proficient in

expanding business, leading both large and small teams in rapidly changing environments by establishing a

shared vision, valuing individual strengths, and maintaining open communication. Experienced change

agent; keen ability to recognize and capitalize on opportunities resulting in increased sales; highly analytical;

makes decisions with precision based on statistical information where possible. Well- traveled; understand

cultural nuances based on spending several years abroad.

EXECUTIVE LEADERSHIP COMPETENCIES

• •

Global Brand Building/Management Product Development/Management

• •

Retail and Wholesale Distribution Expansion Employee Selection, Training & Development

• •

Change Management Tactical and Strategic Market Planning

• •

Small Company Hands On Experience Sales Management

PROFESSIONAL EXPERIENCE

SWAROVSKI – Cranston, Rhode Island 2011 – March, 2015

Swarovski is the world's leading producer of precision cut crystal for fashion, jewelry, lighting, architecture and

interiors. The company maintains a presence in over 120 countries with 22,000 employees and sales of$3 billion.

Vice President – Marketing (U.S.)

Oversaw product, brand communication, visual merchandising, social media, channel marketing and staffing for a

$350 million fashion accessory and giftware business with a $30 million marketing budget and broad based

distribution in own stores (240), national accounts, independent retailers, travel retail and B2B.

Selected Highlights

• Optimized the performance of the marketing team via a major restructuring including hiring, training and

development all anchored by strong leadership.

• Oversaw the successful launch of a line of bridge jewelry representing $1 million in sales including product

development, sourcing, merchandising and consumer outreach tools.

• Established a client relations management program leading to a 3 point increase in conversion rates and a

+28% increase in value per transaction.

• Oversaw the execution of a $10 million national/regional media plan resulting in a +8% increase in foot

traffic and +11% increase in sales in specific regions.

• Institutionalized the use of social media as an important component to all local marketing initiatives.

THOMAS MOSER CABINETMAKERS – Auburn, Maine

2010 –2011

Thos. Moser Cabinetmakers design, build and retail premium priced solid wood furniture. The company

maintains a national presence with over 200 employees and sales of $15 million in 2010 with 6 showroom

locations in the U.S.

James Ricci

10 Williamsburg Drive Westerly, RI 02891 T: 401-***-**** **********@*****.***

Senior Vice President of Marketing and Sales

Oversaw product development, brand communication, social media, sales managers and customer service for

a $15 million family owned business with a $1 million marketing budget.

Selected Highlights

• Established a 3 year new product road map informed by comprehensive business analysis and

consumer research. New products were projected to represent 15% of total annual revenue.

• Oversaw the establishment of consumer segmentation analysis to better inform outreach to

prospects.

• Developed a showroom expansion plan and major showroom merchandising effort.

• Short term promotional tactics led to a +28% year on year increase in sales, buying time to

implement mid-term strategies.

SWAROVSKI – Cranston, Rhode Island 2003 – 2010

Vice President - Global Marketing (2006 – 2010)

Established strategic direction for a $250 million global giftware business. Primary functions included:

selecting, training, and developing team; planning and developing product portfolio for giftware business;

remotely directing and leading team of domestic and international professionals working with a global

customer base in 50 countries. Additionally, managed the development of regional fashion collections

including trend analysis, SKU plan and pricing/margins.

Selected Highlights

• Successfully developed strategic plan for giftware business; analyzed past successes and failures to

help chart future product development; optimized product portfolio by eliminating slow sellers;

delivered an 18% increase in sales with a -32% reduction in product count.

• Identified and led a major new strategic initiative in the Bridal Category including product,

distribution expansion, market segmentation, and consumer outreach.

• Established strategic alliance with Disney to develop and sell line of Disney inspired giftware and

jewelry products globally, representing $75 million in sales.

• Offered opportunity to relocate to Zurich, Switzerland permanently to be the first American to head

up a major segment of the marketing group.

Vice President – Marketing (U.S.) (2003 – 2005)

Directed brand communications, product marketing, promotions/events, profit & loss, and staff for a $200

million fashion accessory and giftware business with a $20 million marketing budget. Key functions

included: selecting, training, supervising and developing a professional staff; adjusting product assortments

to optimize distribution expansion; build brand awareness via cost effective local market outreach programs.

Selected Highlights

• Diagnosed problems with current business model for development and distribution of fashion

products; significantly reduced number of new product programs concentrating on proven

successes; reorganized product teams to drive better results; sales increased +7% with a 20%

reduction in manpower needs during the first year.

• Led development and execution of major brand building initiatives resulting in a 40% increase in

brand awareness levels over an 18 month period in the United States.

• Recognized as change agent; part of senior management team that moved production offshore to

lower labor markets to increase profits.

THE GILLETTE COMPANY – Boston, Massachusetts 1982 – 2002

Gillette was the world's leading producer of blades, razors, batteries, writing instruments and

personal care products. The company had a global presence with some 60,000 employees and

sales of $10 billion in 2002.

Vice President- North American Marketing; Boston, Massachusetts (1997-2002)

Managed brand and trade marketing, communication, packaging, design, profit & loss and professional staff

of a $500 million North American home and office supply business with $35 million in marketing support.

James Ricci

10 Williamsburg Drive Westerly, RI 02891 T: 401-***-**** **********@*****.***

Selected Highlights

• Led launch of unprecedented number of new product programs using combination of internal

development, sourcing and licensing agreements; generated an incremental $85 million in sales

(accounted for more than 30% of division’s business).

• Demonstrated extensive knowledge in operating within a diverse network of trade channels (food,

drug, mass, office superstore, warehouse clubs, commercial dealers, department and jewelry stores)

for a broad portfolio of brands including Paper Mate, Liquid Paper, Parker and Waterman.

• Played strategic role in facilitating sale of ($900 million annual) Stationary Products Division of

Gillette; spearheaded transition team with the acquiring company (Newell) during transition period.

• Pending division sale resulted in job risk for a 15 member professional staff; actively discussed team

with appropriate human resource members and other Gillette divisions; brokered conversations with

acquiring company for team members expressing a willingness to join acquiring company; all

individuals from staff managed to find desirable job placement.

• Hired and successfully developed outstanding talent for Gillette marketing organization through

implementation of recruiting program including on campus visits, a comprehensive interview and

evaluation process, and a compelling training and development program.

Director of Global Marketing; Nantes, France (1993 – 1996)

Established strategic direction for a $150 million global Waterman brand of luxury writing instruments. Key

functions included: leading team of professionals working with global customer base in 45 countries,

including key markets in France, United Kingdom, Italy, United States and Germany.

Selected Highlights:

• Developed global five year strategic business plan; identified key business growth opportunities,

leading to a dollar share gain of 40% in three years.

• Developed global ad campaign including television and print leading to an increase of five points in

unaided awareness among target consumers in Japan, United States, United Kingdom and Germany.

• Directed development of 14 new product programs including collaboration with Boucheron, a

famous French jeweler, on the joint venture development of a limited edition pen backed by a global

public relations program.

• Offered to relocate with family for three to five year assignment as the first American in group;

expatriated quickly and efficiently; adapted to new country and regulations quickly resulting in

optimal productivity. Successfully managed team of ten French nationals.

Marketing Manager; Boston, Massachusetts (1991 – 1993)

District Sales Manager –Eastern Region; Parsippany, New Jersey (1989 – 1990)

Product Manager; Boston, Massachusetts (1982 – 1989)

EDUCATION

• MASTER OF BUSINESS ADMINISTRATION/ MARKETING, BABSON COLLEGE, Wellesley, MA

• BACHELOR OF SCIENCE/ MARKETING & ACCOUNTING, BOSTON COLLEGE, Newton, MA

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