*MIRZA ADILBAIG

Mobile: +009*-*********,919********* E Mail: acooaz@r.postjobfree.com

Seeking Managerial Assignments in Sales & Marketing Operations.

SYNOPSIS

Over 12years experience in Business Development, Sales & Marketing, Key Account Management, Dealer Management, and Team Management with reputed organizations.

Currently working as Assistant Sales Manager, Saudia Dairy & Food Stuff Company. (SADAFCO) K.S.A

Proficient at analyzing market trends to provide critical inputs & formulating selling & marketing strategies.

Proven track record of increasing revenues, establishing networks, streamlining workflow and creating a teamwork environment to enhance productivity.

Proficient in steering bottom line profitability by ensuring optimal utilization of available resources.

An effective communicator with excellent relationship building & interpersonal skills.

CORE COMPETENCIES

Business Development Marketing & Sales Management

Continuous lookout for new opportunities for increasing distribution and availability of range.

Building brand focus in conjunction with operational requirements.

Ensuring maximum brand visibility and capture optimum market shares.

Explore the business opportunities & introduce attractive gift packs, corporate gift sets exclusively designed for festivals & seasons etc.

Participate in developing the corporate brand strategy in the territory.

Drive business growth through identification & penetration of new market segments.

Explore new business opportunities and expand market base with new customers.

Designing of entry Strategy for new territory covering all aspects of the Business Development viz., identification of new Distributor, finalization of Commercial terms etc.

Build referral and lead distribution network in the territory.

Evaluating performance & monitoring distributor sales and marketing activities.

Monitoring dealer sales & marketing activities; implementing effective strategies to maximize sales.

Planning and implementing Trade Schemes within the budget allotted.

Anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Study characteristics of various market segments, focusing on number of variables that may differ among the segments.

Seek & continuously develop knowledge about competitors' activity, pricing, tactics, relative strengths and Selection & finalization of wholesalers & mini-wholesalers in the target markets.

Conduct product launch and promotional activities.

Identifying opportunities within the assigned territories for further business development scope.

Assign territories and set targets for all members. Conduct periodic meetings to review performance.

Dealers Management

Identifying/networking with financially strong/ reliable dealers, resulting in deeper market penetration & reach.

Evaluating performance & monitoring distributor sales and marketing activities.

Monitoring dealer sales & marketing activities; implementing effective strategies to maximize sales.

Planning and implementing Trade Schemes within the budget allotted.

Team Management

Leading, mentoring & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group targets.

Managing complete recruitment life cycle for sourcing the best talent from diverse sources after identification of manpower requirements.

ORGANISATIONAL EXPERIENCE

Since Dec ?12: with Saudia Dairy & Food Stuff Company (SADAFCO),

As Assistant Sales Manager

Notable Contributions:

Role Sales & marketing, Business Development

Played a Pivotal Role in Launching the Evaporated milk, Thick Cream & Saudia Ice cream.

Conducted DSMs Training programs before and after Launch, thus making everything ready for the Launch.

Visibility of product placed at retailer counters and Mini market in Freezer & Chiller. Tracking the Schedule Calls, Completed calls and Drop Size for each Route by using SEBA.

Manage & monitor performance of Supervisors to ensure all areas deliver the targeted volume & margin.

Achieve the budgeted volume & margin of products to deliver company?s targeted profit.

Monitor and ensure that the orders of all products are in line with the market demand to control wastage & optimize sales. To direct, train and motivate the sales force to ensure the individual performance of each Team member.

Monitor the performance of the sales staff and develop the sales team in terms of product knowledge, service offering, sales tactics and approach.

Provide monthly reports about sales, customers, product mix.

Distribute the monthly sales target between the sales team according to products, customers, territories and market segments.

Keeping direct contact with key customers to ensure high level of service is provided.

To generate and pursue new business opportunities.

Maintain comprehensive knowledge of products and services offering, market intelligence, industry trends and competition in their assigned territory.

Ensure understanding of business and procurement processes of the prospective customer to determine the short-term, and long-term, potential for a relationship with The Company.

Provide relevant customer requirements/service expectations related information to the General Manager.

To conceive policies concerning product program, sales channels, pricing, sales promotion, stock levels, and customer credit, as well as changes in these policies whenever this is deemed desirable.

Representing the company in the most professional possible manner.

Ensure that all customers comply with company credit policy to avoid any financial loss.

Make sure all employees adhere to quality & safety policy to ensure product quality & employee safety.

Identify the training needs of Supervisors & provide/ facilitate the training inputs to equip them with the required skills & knowledge.

Continuous Follow-ups & coordination with logistics, Quality and Accounts teams to resolve quality & payments against invoice related issues.

Effective Coordination with marketing team to provide Brand Visibility at outlets.

Proficiently handling all customer queries & complaints.

Achieve Product wise distribution target.

Increased infrastructure (No of routes & Trucks) to serve the uncovered areas.

Implementation of marketing plans and consumer activity plans.

Ensure proper and pre-agreed merchandising is applied to Mini market outlets

Based on the brand plan and the customer requirements, develop appropriate signage and POS, which links the customer/ account and the brand together.

Assist in managing relationships with all advertising agencies / printers for any locally required support material in line with the agreed brand plans. The Marketing Manager will provide inputs where needed and ensure alignment with international norms and standards.

Work with the team to ensure effective utilization of POS in the outlets in keeping with the KPIs and activity Plan.

JAN 06 TO Nov-?11 :MOTHER DAIRY FRUIT &VEGETABLE PVT LTD ? Senior Sales Executive

Ensure Secondary sales by doing TM+1 and TM+2 calls,

Tracking the Schedule Calls, Completed calls and Drop Size for each Route by using Route Sheets and TSB.

Substantially increased business through identifying remote areas and opened 210 new accounts cracked 26 competitors? monopoly accounts.

Continuous Follow-ups & coordination with logistics, Quality and Accounts Teams to resolve quality & payments against invoice related issues.

Effective Coordination with Marketing Team to provide Brand Visibility at outlets.

Proficiently handling all customer queries & complaints.

Achieve Primary and Secondary targets for Curd and FCM.

Increased infrastructure (No of routes & Trucks) at distributor point to serve the uncovered areas.

Conducted activities like cooking competitions at apartments, In-shop activities, Door-TO-Door sampling, and Scratch Cards & Customer education programmes to convert competitor customers.

Concentrate on New Outlets and New Agents

Planning and implementing Trade Scheme.

Ensure communication regarding trade schemes will reach to all the channel partners in time.

Jun? 03-Dec?05: HYUNDAI- Talwar Hyundai ? Sales & Marketing Consultant

The Attainments

Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles.

Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions.

Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport.

Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services.

Closes sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collects payment; delivers automobile.

Provides sales management information by completing reports.

Establish customer relationships: identify customers? needs, ensure all customers concerns are addressed, manage all marketing communications, and ensure customer satisfaction and loyalty.

Sourcing, selecting and leading the third party brand communications support agencies (creative, PR, event, promotion, direct marketing and media) to develop, organize and implement advertisements, merchandise, events and campaigns.

Gathering continuous intelligence on the brands? equity and tracking performance including closely monitoring sales, market share and consumer fundamentals (attitudes and behavior i.e. needs, wants, motives, awareness, trial, usage, preference, image perceptions), and new opportunities.

Planning and managing all marketing resources according to agreed budgets.

Writing and delivering periodic (e.g. monthly) updates of activities, plans and achievements and other reports and presentations as and when needed.

ACADEMIA

M.B.A (Marketing) from Osmania University 2003.

Bachelors in Commerce from Princeton College Affiliated to Osmania University 2001.

IT SKILLS

Operating System : Windows 7 and all older versions.

Internet Tools : HTML, TXT and Front page.

Other Tools : Microsoft Office Tools which includes Excel,Word,PowerPoint,Access,Outlook

PERSONAL DETAILS

Date of Birth : July 03, 1980

Address : H.No.2-3-474/41/9/2A,Akashnagar Nagar,Amberpet, Hyderabad -500013

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