John M. Crowe
Holly Springs, NC 27540
Cell 919-***-****
***********@*****.***
PROFILE
Highly motivated and experienced sales and marketing professional
with a proven record of leading a business to financial and organizational
success. 20 plus years of expertise with proven results as an excellent
sales manager, marketing manager, team leader and communicator selling high
dollar equipment and leading projects. Committed to professional and
personal growth opportunities.
Experience
CATEGORY MANAGER, NOURIA ENERGY, WORCESTER, MA - 2012-2014
Developed and executed the financial assortments and pricing
strategies for wash, cash service and gas fleet card services within the
oil/c-store industry. 40% year over year annual sales growth in these
areas. Planned and executed on site capital improvements. Increased vendor
funding by 100%. Led the highest margin category: Car Wash Sales, for
almost 3 years. Aligned and led cross functional teams including
marketing, operations, legal, logistic, tech support and service.
Responsible for creating and training, mentoring, coaching and evaluation
of staff and associates within the category.
Consultant, Carwasher, Wilmette, IL - 2010-2012
Strategic planning for car wash equipment, sales and services.
Worked on CAPX projects with owners and managers of C-store chains for new
and old car wash equipment and reclaim systems. Called on national account
oil companies, high volume retailers, regional chains and individual
stores. Helped developed machine sales, chemicals and marketing programs.
Created go-to-market strategies for marketing, loyalty, retail centric
plans and initiatives. Assisted customers with social medial programs.
Category Manager, The Pantry, Inc., Cary, NC - 2006-2010
Team leader for the development, planning and execution of strategies
for retail sales of my direct categories within 11 states and 300+ car wash
sites. Increased wash revenue from $6.7 million to over $13.5 million.
Worked on store acquisition team within the marketing department for the
smooth acquisition of over 320 new stores. Planned site development,
equipment selection and construction of new wash locations. Assisted in
store re-sets. Selected and managed vendors and their relationships in
order to maximize sales and profit. Analyzed data of consumers and store
insights for category erosion, opportunity gap analysis and merchandising
opportunities to develop cohesive retailer programming for car wash sales,
cash vending, credit sales, and onsite vending; Red Box, lottery, ice,
propane, firewood, mulch and private label beverages. Negotiated high
dollar purchases and pricing for equipment and sales. Created new online
training as well as on the job training programs.
Direct Area Manager/National Accounts, Ryko Manufacturing, Grimes, IA -
1995-2006
Sales of car wash equipment and service for the IL region. Included
new machines, reclaim, chemicals and marketing. Called on national account
and private oil and c-stores. Average yearly sales of equipment and
service was 2 million dollars. Generated new business opportunities and
exceeded sales plan year after year. Sold @260 machines in total.
Sales, Magneco Metrel, Addison, IL - 1991-1996
Inland Steel- Gary sales team leader. Responsible for maintaining
and growing all blast furnace refractory sales and service. Coordinated
and managed all sales and service at US Steel- Gary also. Increased sales
and service from $40,000 monthly to over $100,000 monthly. Designed and
established standard operation procedures in new European markets.
Entailed travel through Europe and Mexico.
Education
NORTHEASTERN ILLINOIS UNIVERSITY, CHICAGO, IL - BACHELOR OF ARTS,
1991
Personal
UNITED STATES MARIE CORPS: 1984-1992, GULF WAR VETERAN