Andrea M. Krantz

*** ***** *****

Jamison, PA ***29

215-***-****

aconq7@r.postjobfree.com

ACCOUNT EXECUTIVE

To contribute to corporate profits and growth by acquiring and developing

business in a capacity that best synthesizes my expertise in qualifying,

closing, managing, and retaining accounts. Consultative professional

experienced with customer service functions, marketing, and all branding

activities. Engaging relationship builder and communicator with outstanding

multi-tasking, planning, and organizational abilities.

QUALIFICATIONS SUMMARY

Outside or Inside Sales New Business Hunter Customer Service

Contract Negotiations Targeted Prospecting Account Services

Email/Phone Marketing Up-sell and Cross-sell CRM Systems

National and Regional Strong Presentations Sales Manager

EXPERIENCE

Regional Director of Media Sales (7/13 - 11/14)

Hoffmann Publishing Group, Reading, PA

Developed business and managed over $100,000. from startup for print and

digital professional association quarterlies. SideBar, in partnership with

the Montgomery Bar Association, Physician, in partnership with the

Montgomery County Medical Society. Contributed cross-sells and up-sells to

similar new publications in surrounding regions.

Account Manager (7/09 - 6/13)

Packaging Enterprises, Rockledge, PA

Combined a mixture of strategies including reactivating former accounts,

prospecting for new business, and up-selling current customers to grow

profits for this industrial manufacturer and supplier of packaging

solutions. Most profitable business-to-business accounts included food and

pharmaceutical verticals.

Senior Account Executive (3/99 - 6/09)

Town & Country Living Magazines, Yardley, PA

Consultative sales approach and new business hunter mentality grew revenues

for Chester and Bucks County Town & Country Living, regional consumer

quarterlies. Launched Montgomery County and Garden State plus two

supplements to attract the medical advertiser and the discount advertiser.

New business and account retention involved manufacturer coop programs,

advertising writing, and creating design concepts. Annual revenues averaged

more than $200,000 per annum over ten years.

Account Executive (2/97 - 3/99)

Volt/Data National, Blue Bell, PA

Developed Philadelphia's Main Line territory for largest producer of yellow

pages, worldwide. High-volume cold calling as well as canvassing of

territory to secure appointments. Intensive ongoing sales training for this

series of phone directories.

Account Manager (10/95 - 1/97)

Feltonville Printing Co., Bensalem, PA

New business development for commercial 2-color and 4-color process, sheet-

fed printing company. Prospecting and cold calling to secure appointments.

Customer service and maintenance of accounts. Supervised and trained new

account reps.

ADDITIONAL EXPERIENCE

USA Holiday Planner, Independence Publishing, Ardmore, PA

Launched international tourism publication for the U.S. Department of

Travel & Tourism. Circulation: 3.5 million, distributed in 15 countries,

produced in 6 languages.

Sales Manager -- Coached 15 sales reps in eight U.S. territories.

Production Manager -- Liaison between editors, advertisers, translators,

art director. "Presidential Welcome" page from Bill Clinton and Foreword

from James Michener.

Coming Attractions Magazine, Star Video, Bensalem, PA

Contracted with columnists, printers, advertisers. Marketing and national

ad sales. Editor -- Created departments for Rex Reed, Judith Crist, Liz

Smith, Marilyn Beck, Rona Barrett. Hired freelance contributors. All

proofreading and editing.

Art Director -- Directed staff from concept through print, from photos,

fonts and design through proofing, pagination and press checks.

Production Director -- Set editorial, production, and national and retail

advertising deadlines. Scheduled and positioned advertising. Responsible

for the cost effective monthly management of the entire production and

editorial preparation of the magazine

ACCREDITATIONS

American Management Association: Sales Seminar: Turning Cold Calls into

Cash.

Data National: Certificate of Training, Top-10 New Sales Representatives,

Winner: New and Increase Contest, President's Club.

EDUCATION

Penn State, B.A.: Advertising, School of Journalism. G.P.A. 3.77, Magna cum

Laude.

Awards/Honors: Two Uniontown, PA newspaper-sponsored monetary scholarships.

Member of Kappa Tau Alpha: Journalism Scholarship Society, Phi Kappa Phi:

National Honor Society. Dean's List: 8 terms. Advertising Manager: LaVie,

Penn State's Yearbook, Advertising Department: The Collegian, Penn State's

newspaper.

TECHNICAL

Microsoft Office Suite: Outlook, Word, Excel, PowerPoint, Photo Shop, Sales

Net.

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