Social Media Manager

LaToya Monah

*** *. **** ***** ***, Freeport, NY 11520 ? 347-***-**** ?

***********@*****.*** ? @LMonah

SUMMARY

Results-driven social media manager with four years of successful in-house

social media experience resulting in high engagement, audience growth and

brand awareness.

EXPERIENCE

Grandparents.com, Inc. in New York, NY

(June 2012 - present)

Social Media Director:

. Spearhead social media strategies, taking Facebook presence to #8 on

Business Insider's "10 Most Shared Brands on Facebook Right Now" (2012),

surpassing BMW and NPR.

. Manage social media campaigns and day-to-day activities, resulting in a

440% organic increase on Facebook, a 125% increase on Twitter, and a

19130% increase on Pinterest.

. Lead and curate viral initiatives such as grandparent quote of the day

and My Funny Grandkids, which receive an upwards of 450k Facebook

impressions.

. Develop and write Truth or Myth series, which receives 12k unique on-site

views a week per article.

. Launch and spearhead social accounts for "Timeless You," a partnership

with Deepak Chopra, attracting 10k paid members to the program.

. Act as a liaison across the Internet sharing Grandparents.com content and

displaying GP as a trusted brand in the 50+ niche - social media

referrals make up a third of the site's weekly organic referral traffic.

. Manage and moderate the Grandparents.com forum of 1,200 active users,

resulting in steady monthly membership growth, an average of 4.5k monthly

posts and a total of 1.6m topic views during 2014.

. Coordinate the social content calendar, tracking social media influence

measurements, partnering with other departments to ensure proper online

messaging and relevancy.

. Pitch story ideas to the editorial team each month and assist with

upcoming projects where needed.

. Prepare bi-weekly newsletters reaching 500,000 subscribers using

MailChimp and HTML.

. Prepare weekly, quarterly and annual social media and newsletter

analytics reports using Google Analytics, MailChimp, Facebook Insights,

and Sprout Social analytics.

Marketing Assistant:

(Feb. 2012

- June 2012)

. Assisted Director of Alliance Partnerships in securing deals for Grand

Deals and Giveaways section.

. Used Twitter to initiate B2B relationships with small businesses and

secured giveaways for the site.

. Maintained winner and partner information in spreadsheets and databases.

. Used Salesforce, Data.com and Google Analytics.

Campus Socialite Media, LLC in East Meadow, NY

(May 2011 -

Aug. 2011)

Editorial Intern:

. Wrote 3-4 daily lifestyle, entertainment and breaking news posts to

TheCampusSocialite.com.

. Proofread and fact-checked articles of other writers and interns.

. Researched potential blog topics using Google Trends and social media

accounts.

. Managed content and link exchange relationships with company's partners.

FabOverFifty.com in New York, NY

(May 2010 - Aug. 2010)

Marketing Intern:

. Monitored the company's Twitter account, featured contests and giveaways

and increased following by 30%.

. Communicated with PR representatives to secure products for member

giveaways.

. Compiled and analyzed traffic reports using MailChimp.

. Used Adobe Photoshop to edit and upload pictures onto FabOverFifty.com.

. Interviewed website members and influencers for small weekly features.

EDUCATION

University of North Florida in Jacksonville, FL

Received Bachelor of Science in Communications focus in Journalism, 2011

Recipient of the 2011 Leadership Certificate

SKILLS

Proficient in Microsoft Office, Adobe Photoshop & In-Design, HTML, SEO.

Solid use and understanding of Facebook Insights, Pinterest Analytics,

Sprout Social, Hootsuite, and Tweetdeck. Well-versed in Facebook, Twitter,

Tumblr, Vine, Instagram, and Reddit.

Contact this candidate