JOHN A VAZQUEZ
CROWN POINT, IN
DEARBORN WHOLESALE GROCERS, LP CHICAGO, IL 2013 – 2014
CASH & CARRY DIVISION
Manager of Buying and Merchandising
Functional Responsibilities
Price Management
1. Implement and maintain pricing strategies, rules and guidelines
2. Process weekly price changes and item maintenance
3. The development of weekly sales plan and promotional pricing
4. Make sweeping corrections to categories as identified
5. Respond to requests for special pricing
6. Support other team members on back office operations
Buying and Merchandising
1. Specializing in the Central Grocers program management and logistics
2. Coordinate and manage the input of new items
3. Direct buying of full trucks and coordination of partial shipments to stores
4. Develop plans to earn and collect incremental advertising funds
5. Implement DSD programs such as that for the Candy Category and Seasonal Categories
6. Central Grocers Buy & Hold program
DSD Supplier Management
• Central Grocers
• SAS
• American Bottling
• Coca-Cola
• PEPSICO
• Bread
Back Office File Maintenance
1. Store Support and Troubleshooting
2. Inventory audits planning and coordination-White Inventory
3. Logistics
DEARBORN WHOLESALE GROCERS, LP Chicago, IL 1998 to 2013
Sales Office Manager
• Demonstrate ability to drive sales results while providing best in class customer service
• Direct team of six English and Hispanic telephone representatives to service, generate sales and address
any business issues
• Deliver sale results in assigned territories comprised of Convenient stores, Service Stations and
Supermarkets
• Strategize methods to increase sales through telemarketing, and special mailings
• Serve as liaison between customer and field representative providing them information for special
orders, new product lines, POS material and retail shelf tags
• Support field representatives: product category and consumer data to identify opportunities to increase
store sales and profits
• Service as primary contact for customers and inquiries relating to delivery, billing, discrepancies and
credits
• Supervise Will-Call Department operation to ensure accuracy of pallet content and a seamless
delivery/service process for customers
• Work closely with Sales and Marketing to manage the coordination and execution of
marketing/promotional programs
• Communicate FDA actions: recalls/product quality issues to customers
STERK’S SUPER FOODS (7951 Calumet Ave. Munster In.) 1989 to 1998
Store Manager
• Managed all aspects of staff functions, including customer service, grocery, dairy, frozen, delicatessen,
bakery, produce, meat and floral.
• Consistently exceeded sales and gross margin goals year over year
• Analyzed product categories and market trend to drive maximum profitability
• Developed associates ensuring that policies, procedures, facilities and overall store operations are
consistently maintained
• Provided training to develop increased customer service and sales levels. (created a supportive
environment and improved staff retention)
• Managed operations by controlling expenses, payroll budget, personnel issues and loss prevention
• Established and maintained effective inventory control methods in all departments
• Planned and supervised in-store promotions and inter-departmental tie-ins to maximize sales
• Coordinated creative merchandising, utilizing visual presentation to drive sales and maintaining unit
and price integrity
• Supervised safety and sanitation program in compliance with standards
Sterk’s Super Foods (2121 E. Columbus Drive East Chicago In.)
Promotion: Store Manager
Sterk’s Super Foods (4725 Indianapolis Blvd. East Chicago In.)
Assistant Manager
Parkview Foods (4725 Indianapolis Blvd. East Chicago In.)
Assistant Manager
Parkview Foods (115 Sibley St. Hammond In.)
Assistant Manager
Buy Low Super Foods (3401 E Ridge Road Hobart In.)
Assistant Manager
EDUCATION
St. Joseph Calumet College, East Chicago, IN
• Bachelor of Arts Business Management