Sales Project Manager

Lisa P. Nowak

**** ******* ****** *****, ******** 60545 708-***-****

*************@*****.***

INTEGRATED MARKETING PROFESSIONAL

Marketing expert with several years experience in developing brand and communication

strategies. Successes include increasing Domino's Canada active email subscribers by

19% in seven months time resulting in 26.3% increase in sales; launched three new

products with R.R. Street resulting in $240K in new revenue; re-designed and launched

an e-commerce website that brought web sales from $1,500 annually to almost $19K in

only six months.

Combine strong creative and analytical skills to develop and execute compelling

campaigns to penetrate B2B and B2C markets worldwide. Demonstrate broad-based

competencies in:

Marketing Communication Strategy Customer/Member Engagement Brand Awareness

Campaign Creation & Measurement E-Commerce & Promotions Email Marketing

PPC, SEO & Content/Site Social Networking Project Management

Management

PROFESSIONAL EXPERIENCE

3/2012 - Present Independent Marketing Consultant Direct efforts related

to concept, creation and measurement of marketing communication initiatives

through print, web, PPC, phone, television, and email. Work with

independent and start-up companies, setting up marketing programs,

communication strategies, web design, content (SEO), user experience,

functionality, promotions, social networking, defining key performance

indicators, and metrics. Tutor college level Business, English, MS Office.

. Boy Scouts of America, Three Fires Council Social Networking/E-Marketing

Managing Consultant (Pro Bono) Manage social networking for the council

and local community events and programs including building pages,

increasing exposure, engaging readers and prospective scouts and targeted

marketing. Ensure consistency in messaging across web and social

networking. Evaluate navigation and design elements on website to ensure

a pleasant user experience.

. HS2 Solutions (Agency)/Experis Marketing Manager Increased Domino's

Canada active subscriber list by 19% in 7 months resulting in 26.3%

increase in sales. Managed email campaigns for Domino's Pizza (Canada and

co-manage US) including set up (HTML edits, data feeds, targeting),

deploy and measurement. Project manager on all email and web image

related projects. Maintained brand consistent messaging through print,

email, responsive websites, apps, texts and social networking. Set

strategies and implemented targeted segmentation plans to increase

engagement and build active customer base and re-engage lapsed customers.

Conducted A/B tests including content, offers and/or subject lines.

Ensured positive user experience through email to responsive sites and

mobile applications. Lead team to develop HS2 e-marketing including

creative, content and SEO/SEM for landing pages for PPC campaigns.

. Career Education Corporation/Aquent Marketing Manager Managed college

open houses and forums including working with campuses on marketing,

invitations, securing panels/speakers, recording, live web streaming and

video posting (post event). Collaborated on marketing activities

including brand awareness, lead management in CRM, metrics (email, web,

postal, bill boards and television), up-sell campaigns, social networking

for Le Cordon Bleu, AIU, Sanford-Brown College and Harrington College of

Design.

. Deltak Innovation (Agency)/Creative Circle Brand Manager Managed new

partner set-up including gathering assets, web ready art, SEO rich

content and functionality. Collaborate with partner and team to develop

websites and micro-sites converting traditional classroom courses into

online courses.

5/2011 - 12/2011 The Pampered Chef Addison, Illinois Manager, Web

Marketing (Industry: Kitchen Tools, Direct Sales and Ecommerce)

Successfully managed all web projects ensuring all were launched on-time

and within budget. Lead teams to define, deploy and analyze all consultant

communications, web site updates, promotions and seasonal product

changeovers including new product launches. Edit HTML code, if necessary.

Executed e-communication plans. Ensured positive user experience.

Coordinated with creative for product photos both print and web-ready.

Ensured consistency in messaging (including product, pricing and

promotions) and design across all media. Managed e-newsletters and product

notification emails from concept to launch to measurement. Gathered and

interpreted metrics to guide business decisions. Evaluated processes,

implemented improvements and authored departmental operating procedures.

Reason for Leaving: Reorganization/position eliminated.

8/2009 - 4/2011 Independent Marketing Consultant/Marketing Manager

(Industries: Construction Adhesives, Direct Selling - Gourmet Foods)

Project manager on new product launches, communications, logo redesign and

trade shows. Created, launched and monitored e-communication campaigns

(email, PPC, SEO). Managed social networking initiatives to drive leads

and sales. Set promotion and key performance indicators. Managed multiple

brands ensuring consistency in messaging. Worked with retailers on product

placement and labeling (Lowes, Menards and Home Depot). Authored and

updated website content through a content management system. Updating HTML

code as needed. Facilitated tradeshow planning, booth design, collateral,

mailers and follow-up. Creative designer on sell sheets, labels, banners

and promotional items. Companies: H.B. Fuller, Tastefully Simple

Lisa P. Nowak

11/2008 - 7/2009 R.R. Street & Co. Inc. Naperville, Illinois Senior

Marketing Communications Manager (Industry: Chemical and Product

Manufacturing) Successfully launched three new products in six months

resulting in $240K in new revenue. Researched advertising efforts,

packaging options and utilized in-house printing saving over $10,000 in

nine months with potential to save over $80K. Revamped company 'look and

feel,' including tagline, to captivate new and existing customers.

Developed targeted campaigns, including promotions, based on market segment

data. Managed CRM, website content, design and functionality (including

simple HTML edits), PPC, SEO, e-marketing, promotions, and social

networking. Executed new product launches. Directed company and product

branding strategies. Creative designer and copywriter for all print

material including monthly ads for publications, trade show art, mailers,

presentations, catalogs, fliers and product labeling. Monitored all product

sales, promotional ROI and web statistics. Worked directly with

distributors on all co-marketing efforts. Direct report to the Executive

Vice President. Reason for leaving: Economy driven work-force reduction.

4/2005 - 11/2008 Independent Marketing Consultant (Industry: Publishing,

Hospitality, Specialty Retail) Re-designed and launched an e-commerce

website that brought web sales from $1,500 annually to almost $19K in only

six months through targeted communications, marketing campaigns (email, PPC

and SEO). Increased monthly sales by evaluating current strategies, web

site and on multi-channel promotional campaigns, including email and social

networking. Improved lead conversion with event-triggered email campaigns,

promotions and newsletters. Analyzed data in CRM, competitors and web

activity to develop strategic marketing plans. Managed CRM of over 250,000

members. Maintained budget including meeting sales goals and monitoring

advertising expenses. Managed database of retailers for communication

distribution, affiliate marketing and social networking. Companies:

TravelClick (Agency), Sourcebooks, Q-Ray

7/2003 - 4/2005 Motorola (Contractor through Affiliated Computer

Services), Schaumburg, Illinois. Project Manager, Motorola University

(Industries: Communication, Training) Improved processes and vendor

relationships to exceed service level agreement of 97% accuracy to 100%.

Analyzed raw sales and marketing data, account activity and profit and loss

statements. Responsible for development of department Standard Operation

Procedures instrumental in identifying disconnects. Responsible for monthly

departmental metrics reporting. Reason for leaving: Department

responsibilities off-shored.

2/2003 - 5/2003 Houston Harvest Gift Products, Franklin Park, Illinois.

Analyst, Sales and Marketing (Industry: Specialty Retail) Monitored product

sell-through percentages for top customers for presentation to senior

management. Tracked and graphed seasonal sales activity comparisons and

trends for sales and retailers (K-Mart and Wal-Mart). Streamlined reporting

process by creating an MS Access databases to house web-based customer

information. Reason for leaving: Work-force reduction (last in/first out).

10/2001 - 2/2003 SkyLight/Pearson Professional Development, Glenview,

Illinois. Project Manager, Marketing Communications (Industry: Educational

Training and Publishing.) Increased market awareness through redesigning

and refocusing marketing collateral. Lead cross-departmental teams.

Established and maintained relationships with resource dealers and

independent sales representatives (CRM). Responsible for research, design

and implementation of sales tools and training. Prepared and analyzed

monthly sales reports. Direct report to the Vice President of Sales. Reason

for leaving: Company relocation.

2/1999 - 9/2001 Flavors of North America, Carol Stream, Illinois. Sales &

Marketing Specialist (Industries: Food Service, Flavor House) Project

leader tasks included margin/cost study resulting in 12.5% in recovered

sales revenue. Developed activity index for a more focused and profitable

sales approach. Monitored and reported on sales activity. Inside sales

representative for all internal/house accounts. Customer relationship

management (CRM). Prepared and analyzed monthly sales reports including

profit and loss statements. Reason for leaving: Work-force reduction.

EDUCATION

Business Administration at University of Illinois Chicago (Post Grad).

Focus on Marketing, Strategic Planning, Change Management, Economics and

Accounting.

Bachelor of Science in English from Loyola University (Mundelein College)

Bachelor of Science in Elementary Education from Loyola University

(Mundelein College)

SKILLS/SOFTWARE

Project Management Analytics/ Reporting/ Metrics Targeted Email Campaigns

Basic HTML Social Networking (Hootsuite) Content Management (Drupal)

E-commerce Jira & Clarizen (Project Adobe CS (Illustrator, InDesign

Platforms Management Software) and Photoshop)

MS Word (Expert) MS Power Point (Expert) MS Excel (Expert)

CRM - Dovico (Billing and Time Yesmail, Exact Target, Constant

Salesforce.com Management) Contact

Copywriting and Mac and Windows environment Google Analytics, Core Metrics &

editing Webtrends

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