Sales Marketing & Promotions

Lot *, Block **, Pantomina Mayor St., Lagro Subdivision,

Quezon City, Manila, Philippines

Mobile No.: (092*-******* / (090*-*******

Contact No.: +632-***-****

Email Add.: acomjn@r.postjobfree.com

AGNES A. BANAL

PROFESSIONAL HISTORY

JEA STEEL INDUSTRIES, INC.

(Commonwealth, Quezon City) – 2007 – Present

DUTIES/RESPONSIBILITIES as HEAD – PROMOTIONS DEPARTMENT

Product Specifications

Pertaining to Product Specialist

Coach product specialist in prospecting clients,

nourishing relationship with clients, handling

objections, monitoring of projects and closing

specifications

Monitors achievement of quota pertaining to

product specifications and peso value

Train product specialist in implementing the sales,

marketing and promotions structure

Pertaining to Client

Prospects new clients (design consultants & design

& build companies) for specifications and purchase

of JEA products

Monitors the stages of construction projects so that

design consultants & contractors will always be

reminded of the JEA products

Does product presentations to clients(institutional

& retail)

Flourish business relationships with clients

Marketing Services (Advertising & Promotions)

o Conceptualize the Sales & Marketing Campaign direction

of a certain product

o Execute & monitors the implementation of the sales &

marketing campaign

o Coordinates with the Sales & Branch Managers nationwide

for the implementation of the campaign program

o In-charge of the events related to sales & campaign

program

Coordinate and work hand-in-hand with Ad Agency for the

o

Creative Brief of requirements

o In-charge of ALL visibility program of the campaign

o In-charge of all trade shows / exhibits of the company

namely: WORLDBEX, CONEX, MANILACON, HUDCC

& PHILCONSTRUCT & other construction exhibits

o In-charge of the United Architects of the Philippines (UAP)

&/or Philippine Institute of Architects (PIA) relational

events & activities

o Prepares detailed annual advertising budget (from print,

broadcast, promotional materials up to outdoor advertising,

etc.)

o Does presentations of detailed advertising budget to

BrandCom, President & Owners of the company

o Does media buying based on the approved advertising

budget

o Conceptualize layouts of product brochures, flyers, print

ads, banners, etc.

o Coordinates regular BrandCom Meeting

o Over-all in-charge of the annual five major construction

o Implement the advertising plan based on the agreement

with different publications & networks

o Prepares & implement the campaign publicity plan

o Monitors the release of print & broadcast ads as well as the

press/photo releases

o Works hand-in-hand with the Procurement Department in

sourcing & screening of suppliers for the various marketing

promotional materials

o Monitors the delivery span of promats

o Evaluates & approves the release of promats based on the

requisition slips prepared by merchandising clerk

o Oversee the safekeeping of the promats

LINEAR ADVERTISING COMPANY (Binondo, Manila) - 1998 – 2007

DUTIES/RESPONSIBILITIES as ACCOUNT MANAGER

• Prospects new clients/accounts

Set and monitors the target quota the Account Management Group

• Maintains and flourish relationships with existing accounts

• Creates proposal that will help boosts the sales of the client

• Implements the advertising plans & special events

of the client/advertiser

• Coordinates implementation of the approved advertising

Plan with media department as well as with different

Media (print, T.V., radio, events supplier, etc.)

• Buys media spots/proposals

• Trains account executives

Monitors the project status of each account handled by

each account executive

• Exhaust/maximize the advertising budget of client

• Briefs and brainstorm with creative department regarding

the project of clients

• Coordinates schedule of talent/endorser with production department

• Coordinates below-the-line projects and quotations with

production department

• Monitors movement of the client’s competitor

• Conceptualize/layout requirements of clients if necessary

• Does company presentations to clients

• Enhance/establish the after-sales service to clients

ADVERTISING OPTIONS UNLIMITED, INC. (Makati City) - 1996 – 1998

DUTIES/RESPONSIBILITIES as SENIOR ACCOUNT EXECUTIVE

Prospects & flourish business relationships with clients

Creates advertising proposals for client’s requirements

Coordinates implementation of approved advertising plan with

respective departments particularly with media, creative &

production departments

PAC/BBDO (Makati City) – 1992 – 1996

DUTIES/RESPONSIBILITIES as Communications Services Assistant

Prepare the final artwork as requested by account executives

Proofreads final artwork materials

Coordinates materials to production department and media

department

EDUCATIONAL BACKGROUND

FAR EASTERN UNIVERSITY (Morayta, Manila)

Bachelor of Arts in Mass Communication, 1992

-

ARANETA UNIVERSITY EXTENSION (Caloocan City), 1988

MORNING BREEZE ELEMENTARY SCHOOL (Caloocan City), 1984

PERSONAL BACKGROUND

Height : 5’3” Weight : 115 lbs

Birthday: October 26, 1971 Birthplace : Manila

Status : Married Religion : Evangelical

Spouse : Jeffrey V. Banal Child : Julia Alyanah A. Banal (12 yrs)

SKILLS

Driving, Computer Skills, Layouting, Organizing Events

SEMINARS ATTENDED

Systematic Consultative Selling – conducted by Career Smart, Makati City

Basic Call Procedure – conducted by Career Smart, Makati City

Effective Field Coaching – conducted by Career Smart, Makati City

Coaching at the Workplace – conducted by Career Smart, Makati City

Marketing to the Connected Generation - conducted by MarcommAsia, Pasay

Blue Ocean Strategy Executive Bootcamp 1.0 – conducted by Mansmith &

Fielders, Inc. Makati City

Specification Selling: The Architect’s Way – conducted by BCI Asia, Global City

ISO 9001:2000: conducted at Quezon City

ACCOUNTS/BRANDS HANDLED (During Advertising Agency Days)

SM Supermalls, Fortune Medicare, Inc. Pizza Hut, Ideal Macaroni, Citistores, Inc., MC Home

Depot, Inc., Adamson University, SEA Pharmacom, Remed Pharma, Medicamenta, Inc.,

CAMEL Appliances, Varifold Architectural, Walcom Bio Chemicals Phils, Inc., Infinite Systems,

Inc., Bioessence, Pharma Dynamic, State Properties, Inc., Diamond Roofing, Brain

Computers, San Jose Kitchen Cabinets, Signet Distributors, Haier Brand of Home Appliances,

Marcella & Kristenzz Fasion Accessories, Max’s Restaurant, Imedeen & Zinaxin Brands,

Cynamid Agricultural

References available upon request.

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