Marketing Assistant

NIEN-HUA (Evelyn), YANG

******.********@*****.*** 347-***-****

Education

LUBIN SCHOOL OF BUSINESS, PACE UNIVERSITY, New York, NY Dec.2014

Master of Business Administration (MBA), Marketing

FASHION INSTITUTE OF TECHNOLOGY, New York, NY July 2014

Fashion Promotion Certification

SOOCHOW UNIVERSITY, Taipei City, Taiwan June.2010

Bachelor of Business Administration (BBA)

Work Experience

ITOCHU PROMINENT (LeSportsac) PR/Marketing Intern, NEW YORK, NY Sept.-Dec.2014

• Participated in seasonal market week, SS2015 previews, marketing & product strategy meetings

• Handled sample traffic for Vogue, StyleWatch, Lucky and bloggers

• Upkeep digital PR placement, books credit/clipping books and online press biweekly

• Maintained editor and blogger data base

• Assisted with social media content creation and contest fulfillment

DUO SHOWROOM, NEW YORK, NY. (Showroom Assistant) Aug.2014

• Assisted the showroom during the ENK Children’s club trade show

• Responsible for placing the order from the buyers

ASIAN MBA INTERNATIONAL, NEW YORK, NY (Community Manager_Intern) Sept.-Dec.2013

• Reached out to 600+ Asian MBA candidates in 3 months

• Developed 5th Annual Asian MBA Career Expo, the company’s major event with 2,500+ attendees

• Improved the user experiences by initiating online survey

• Responsible for weekly update of Asian MBA website and social media platforms

CAPE SECURITIES, INC. NEW YORK, NY (Research Intern) July-Sept.2013

• Organized data and information which gathered from the process of outreaching potential customers

• Supported marketing teams by conducting research, preparation of reports, handling information requests,and

performing clerical functions

LITTLE PARK INTEGRATED MARKETING CO., LTD., TAIPEI, TAIWAN July.2010-June.2011

(Marketing Associate)

• Assisted in reaching out to potential customers

• Provided administrative support by conducting research and report preparation

• Participated in event planning process

Project

ROBERT AITCHISON (an ARTIST), NEW YORK, NY Sept.-Dec.2012

• Work as a team, helped Mr. Aitchison to create market plan with $25,000 budget. Defined potential customers,

SWOT analysis, 4P strategies and marketing mix, also environmental analysis and financial management

Activities

NEW YORK CARES, Volunteer April.2012

6th Annual Asian MBA Career Expo, Volunteer Oct.2014

Skills

Language: Native in Mandarin Chinese and Taiwanese

Technical: StatTool, Photoshop, Illustrator, Microsoft Word/Excel/PowerPoint, SPSS, SAS, Marketing Engineering

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