Project Manager Management

PEGGY LOPEZ GARROZ

PERSONAL INFORMATION

Name: Peggy Lopez Garroz

Cell Phone: 305-***-****

Home Phone: 206-***-****

Email: **********@*****.***

Linkedin: http://www.linkedin.com/in/peggygarroz/en

PROFESSIONAL PROFILE

Obsessed with the Retail Industry since I can remember, I fell in love with the Digital Window, and that's when eCommerce and

Online Marketing began to be my passion.

With Urban Tribus as eCommerce Brand Manager I created the entire brand concept, from the name to the business model within

the website and marketplaces like eBay and Amazon. This is a process that came naturally to me after my past experiences and

was a tremendous opportunity to improve my management and business skills.

In Project Management I started migrating my developed organizational skills, creating strategies for Online Marketing Campaigns

and eCommerce Platforms Development for different clients during the first five months. After this time I became a Sr. Manager and

my duties shifted to lead the project management team in the brand strategy sense and my greatest accomplishment was to

develop all of the procedures and formats to create the workflow of the agency to implement quality assurance standards for our

clients.

As Clinique's Visual Merchandising Manager my biggest challenge was to start producing all of the merchandising material in

Venezuela instead of importing it, working with the same P&L as the year before. I jumped at the opportunity of better adapting the

merchandising material to the layout of the stores in our country, maintaining the brand standards but with new pieces, created a

production team to rely on and optimize our recycling process moving the same pieces all across the country, focusing on

manufacturing quality pieces and less quantity, to satisfy our 106 stores nationwide.

All of my specific background experience makes me the perfect combination between a creative and business professional,

focused on e-commerce, and driven by Branding and Revenue, looking for the right company to apply my management skills.

WORK EXPERIENCE

Jul-2014 / Present – eCommerce Brand Manager Consultant / Urban Tribus LLC. / Seattle

• eCommerce Creation and development of brand concept, definition of goals and strategies for the company.

• Definition of corporate culture.

• Marketplace and brand development with eBay, Amazon and Sears.

• Marketing strategy and development.

• Interfacing with business and technical resources to determine needs, guiding technical resources to design and

implement agreed upon solutions and evaluating and implementing new technologies to enhance customers’ shopping

experience.

• Partner with business & other IT departments to develop both short term and long term objectives for all ecommerce and

mobile initiatives.

• Identify on a timely basis all project barriers and identify strategic approaches to overcome these barriers.

• Develop and implement strategies to maintain a world-class e-commerce user experience.

• Develop test plans and test cases to validate requirements and specifications

• Verification of patches and bug fixes.

• Evaluate, recommend and implement new Information Technologies; demonstrate innovation and customer experience

focus.

Aug-2012 / Jul-2013 - Sr. Online Marketing Project Manager / Holding Digital / Bogota

• Lead strategy development and 360 digital marketing project management, especially in e-commerce.

• Creation and development of strategy on PPC, SEO, Social Media, Email, Content and Web PR.

• Direction of weekly internal project traffic for the project management and creative team.

• Manage the Scope, Schedule, Budget, Resources, Risks, Communication Plan, Project Integration, Procurement and

Quality on each project.

• Provide hands-on project management: actively create and manage project scope, deliverables, dependencies and

outcome for selected project(s) as approved by senior management and key stakeholders to ensure that project

deliverables are achieved within the project timeframe.

• Participate in functional specification and design reviews.

• Interact closely with development teams to identify, isolate, and fix website defects.

• Coordinate project test efforts across multiple internal test teams and 3rd parties.

• Drafts timely project updates, documents all client communications, and distributes these to entire team and client.

• Manage project budget (burn rate against project estimate).

Oct-2010 / Dec-2011 - Visual Merchandising Manager for Clinique / Estee Lauder Companies /

Caracas

• National coordination of the visual merchandising department for the brand Clinique.

• Commissioned for the conceptualization and creation of all branding material for the different monthly campaigns, as well

as for the distribution of the material.

• Ensure the design, development, implementation and evaluation of all merchandise display systems are consistent with

corporate strategy and operational objectives.

• Provide training in the execution of planograms and other visual merchandising initiatives.

• Ensure store presentation integrates with store planning and store design.

• Manage capital and expense budgets associated with visual presentation

• Develop and monitor departmental budget

• Directed the 10 visual merchandisers and brand events in addition to correction of the merchandising in 106 stores

nationwide.

Aug-2008 / January-2011 - Founder, CEO and Creative Director / Urban Tribus / Caracas

• Creation of the brand. Definition of cost and sales potential.

• Creation of web-specialized marketing and sales strategies.

Sep-2004 / Nov-2008 - Freelance Experience / Caracas – Bogotá

Six years of experience in illustration, photography and design with different publishing companies, listed as follow:

• Apr-2005 / Apr-2008 - Illustrator / Net-people / Caracas

• May-2007 / Nov-2008 - Illustrator / Editorial Alfa omega / Bogota

• Apr-2008 / Jul-2008 - Photographer / Revista Terracota / Bogota

• Feb-2008 / Jul-2008 - Photographer / Revista Gerente / Bogota

• Oct-2006 / Feb-2007 - Illustrator / Editorial Medica Panamericana / Caracas

• Aug-2006 / Jan-2007 - Illustrator / Bloque de Armas / Caracas

• Jun-2005 / Oct-2006 - Illustrator / Editorial alfaguara / Caracas

• Jan-2005 / Apr-2005 - Illustrator / Emotion / Caracas

• Sep-2004 / Jan-2005 - Web Designer / Amarillas en la Web C.A. / Caracas

SKILLS

MANAGEMENT

Leadership, Business Strategy, eCommerce Management, eCommerce Strategy, Brand Development, Brand Management, Brand

Strategy, Retail Branding, Online Marketing Strategy, Online Marketing Campaigns, Online Marketing Project Management, Visual

Merchandising Management, Social Media Strategy.

CREATIVE

Photography, Graphic Design, Illustration.

PROGRAM MANAGEMENT AND ORGANIZATIONAL PLATFORMS:

Basecamp: Expert; Zoho Projects: Advanced; Producteev: Expert; BlueCamroo: Expert; Campfire: Advanced;

E-COMMERCE PLATFORMS:

Shopify: Expert; Big Commerce: Expert; Magento: Advanced; Channel Advisor: Advanced.

ADOBE CREATIVE SUITE:

Illustrator: Expert; Photoshop: Expert; InDesign: Expert; Flash: Proficient; After Effects: Proficient.

CMS:

Wordpress: Advanced; Joomla: Advanced

MICROSOFT OFFICE:

Excel: Advance; Word: Expert; PowerPoint: Expert; Outlook: Expert.

LANGUAGES

English: Speak Bilingual, Write Bilingual

Spanish: Speak Native, Write Native

COURSES

Understanding Modern Business & Organizations / E-learning University of Strathclyde / Online

The Secret Power of Brands / E-Learning University of East Anglia / Online

Designing your Marketing Plan / Cámara de Comercio de Bogotá / Colombia

Franchise: a Strategy for Business Growth / Cámara de Comercio de Bogotá / Colombia

Business Networking / Cámara de Comercio de Bogotá / Colombia

Business Strategies / Cámara de Comercio de Bogotá / Colombia

Skills for the Managers of the Future / E-learning Estee Lauder Companies / October 2011

Managing Brand Advertising / Instituto de Estudios Superiores de Administración (IESA) / Venezuela

Time and Memory Administration Program / E-learning Estee Lauder Companies / Online - NY

Presentations / E-learning Estee Lauder Companies / Online - NY

Applying Creative Ideas / E-learning Estee Lauder Companies / Online - NY

Producing Creative Ideas / E-learning Estee Lauder Companies / Online - NY

Trade Marketing / Instituto de Estudios Superiores de Administración (IESA) / Venezuela

High Fashion Design / Instituto Brivil / Venezuela

Fashion Photographer (Photography) / Escuela de Fotografía Zona Cinco

Photographer (Photography) / Escuela de Fotografía Zona Cinco

EDUCATION

Illustrator (Bachelor of Fine Arts) / Instituto de Diseño de Caracas

Fashion Designer (Fashion Design / Fashion) / I.U. de Diseño Las Mercedes

PORTFOLIO

www.urbantribus.com – Brand Manager, Project Manager, Branding Strategy

www.flowersforall.com - Project Manager, Branding Strategy

www.springintheair.com - Project Manager, Branding Strategy

Contact this candidate